From Instagram to TikTok, How Retailers Should Use Social Media: Bricks and Clicks

 

Welcome back to another Bricks and Clicks podcast! Today, I’m interviewing Erin Phillips of Pinckney Palm, a social media agency out of North Carolina.

When I have questions about social media marketing, advertising and content creation, she’s my go-to-gal.

Today, we’re talking about Instagram’s dominating viewing presence, Facebook relevance and what the heck TikTok is.

I learned so many new things just during our recording, like how I can take my content calendar, use one new piece of content I create, and slice it into IGTV and IG / FB Stories, add a carousel of pictures to my feed, then hop on over to LinkedIn and show the behind-the-scenes for other business owners on how I did it!

Resources:
TikTok Mini Course $15 https://www.pinckneypalm.com/shop/tiktokcourse

Weekly Social Media Planning Notepad $20 https://www.pinckneypalm.com/shop/weekly-social-media-planning-notepad

Social Media Help https://www.pinckneypalm.com/services

Email Erin: erin@pinckneypalm.com

Pinckney Palm Instagram: https://www.instagram.com/pinckneypalm/

Subscribe to our newsletter: http://eepurl.com/dnRo0H

Pinckney Palm website: https://www.pinckneypalm.com/

Here is the link on how to request access to Instagram Shopping: https://www.facebook.com/business/instagram/shopping/guide

Stay tuned for a new episode every other Thursday!

 

Follow us on social media for the latest updates in B2B!

Image

Latest

Robotics
Episode 3 Promo: Inside Vecna Robotics’ Mission to Build Safer Automated Warehouses
May 9, 2025

The third episode of Robot vs. Wild takes a close look at one of the most critical success factors in automation: robot safety. Featuring Michael Bearman, Chief Legal & Safety Officer, and Josh Kivenko, Chief Marketing Officer at Vecna Robotics, this episode explores why safety in automation isn’t just about the robots—it’s about people, processes,…

Read More
Vecna Robotics
Episode 4 Promo: How Vecna Robotics Connects Tech and Strategy for Smarter Automation
May 9, 2025

Episode four of Robot vs. Wild features a conversation between Zachary Dydek, Chief Technology Officer at Vecna Robotics, and Josh Kivenko, the company’s Chief Marketing Officer. The episode explores the advanced technologies behind Vecna’s automation solutions and how engineering and marketing align to deliver scalable, human-centered innovation. Topics include real-time orchestration, autonomous systems, and how…

Read More
automation
Episode 5 Promo: There Are No Bad Robots, Only Bad Owners
May 9, 2025

What really makes or breaks a robotics deployment? Spoiler: it’s not the robot. In the fifth episode of Robot vs. Wild, Vecna Robotics’ Chief Marketing Officer Josh Kivenko and Customer Success Manager Ty LaFramboise reveal why successful automation is less about machines—and more about mindset. From aligning corporate goals with floor-level operations, to helping teams adjust to new…

Read More
Jerry Wagner discusses Market Volatility
The DisruptED World of Financial Services with Industry Titan Jerry Wagner
May 9, 2025

Because this is an era now defined by economic whiplash, algorithmic finance, and global uncertainty, the investment world is increasingly more volatile than before. As inflationary pressures, geopolitical tensions, and trade policies create even further chaos into markets, the stakes for both advisors and investors have heightened. According to data on the Cboe Volatility…

Read More