How Revlon Used Data to Give its Marketing More than a Cosmetic Treatment

 

Leveraging retail trends and data are keys to staying on the minds of consumers. In this clip of an upcoming episode of Retail Refined, host Melissa Gonzalez talks with Keyla Lazardi, Revlon’s Chief Scientific Officer about how the cosmetics giant utilizes both trends and data when it comes to innovation. The two also discuss the future of the beauty industry and what trends Lazardi is most excited about.

Follow us on social media for the latest updates in B2B!

Latest

Breaking Glass with Nancy Novak: Confronting Implicit Bias in the Workplace
October 18, 2021
“Implicit bias isn’t always visible. It’s not always as concrete as bringing in people with differences.” Implicit bias is subconscious and not recognized by those impacted by it. So, how can companies Read more
Impressions: Hot Trends in Self-Storage for 2021
October 18, 2021
  RV and boat purchases are up, creating new opportunities for self-storage tenants and self-storage operators offering enhanced protection on renters’ valuable assets. Jacquelyn Nash, Sr. Account Executive Read more
Math Proficiency Scores Decline Nationwide
As Math Proficiency Scores Decline Nationwide, How Should Curriculum Shift?
October 18, 2021
  Disruptions to education during the pandemic had a serious impact on knowledge retention and student performance, and it's bearing out in assessment numbers. Whether it's a fault in the Read more