How Sketchy Value Sabotages Solution Providers’ Prospects
As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the series, Carol takes on the top retail B2B positioning and business development hurdles suppliers experience and provides tactics and takeaways for conquering them once and for…
This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.
Free workspace
Turn your Professional AV expertise into content.
Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.
As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the series, Carol takes on the top retail B2B positioning and business development hurdles suppliers experience and provides tactics and takeaways for conquering them once and for all.
Solution providers are a fast-growing retail stakeholder group and critical to retailer and brand success. Companies that provide merchandising services, packaging, signage, data solutions, content and myriad other outsourced resources have never had more opportunity as retailers look outside their walls for answers. Yet unforced errors and self-inflicted slips threaten to derail the possibilities for some. In this episode, Carol outlines how misguided assumptions, lack of focus and all-or-nothing thinking conspire to dilute your value, and she reveals powerful tactics for clearing the confusion and claiming your space.
In this episode you’ll learn:
- Why retailers’ perception will be your reality
- How frenemy forays expand your options
- Four collaborative models that will keep you in control
- How you can dictate your competitors’ fates while showcasing your strengths
Make Sure to Subscribe to Keep Up to Date with Spieckerman Speaks Retail!
Your experts belong here
Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.
When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.
