How Sketchy Value Sabotages Solution Providers’ Prospects

As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the series, Carol takes on the top retail B2B positioning and business development hurdles suppliers experience and provides tactics and takeaways for conquering them once and for all.

 

 

Solution providers are a fast-growing retail stakeholder group and critical to retailer and brand success. Companies that provide merchandising services, packaging, signage, data solutions, content and myriad other outsourced resources have never had more opportunity as retailers look outside their walls for answers. Yet unforced errors and self-inflicted slips threaten to derail the possibilities for some. In this episode, Carol outlines how misguided assumptions, lack of focus and all-or-nothing thinking conspire to dilute your value, and she reveals powerful tactics for clearing the confusion and claiming your space.

In this episode you’ll learn:

  • Why retailers’ perception will be your reality
  • How frenemy forays expand your options
  • Four collaborative models that will keep you in control
  • How you can dictate your competitors’ fates while showcasing your strengths

Make Sure to Subscribe to Keep Up to Date with Spieckerman Speaks Retail!

Follow us on social media for the latest updates in B2B!

Latest

mastering AV sales strategies
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
December 8, 2023

Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]

Read More
cybersecurity in healthcare
Cybersecurity in Healthcare: Addressing the Growing Threat
December 8, 2023

To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]

Read More
effective debt management
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
December 8, 2023

Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]

Read More