Maneuvering the Digital Marketing Pitfalls of 2019

 

In the digital age, advertising and marketing has pulled away from TV and embraced more experiential and cross-platform content. As consumer media habits change, advertising and marketing methods must adapt, and with today’s 24/7 content expectations, the end result has to reach the consumer authentically and at all times.

Cedric Lourie, Director of Digital Development for FreedomPay, follows how digital media continues to develop creative methods of advertising and, on the podcast, he unpacks what is worrying marketers in today’s content-driven climate.

Lourie calls digital media “the norm,” and said that in today’s world if a business does not go digital through outlets like social media, then that business will be left behind. The potential obstacles faced by businesses include privacy concerns and advertising fraud, among others, but the hardest to avoid is changing consumer habits. That piece of the puzzle directly impacts where marketers aim their content to. All of these, Lourie has seen, have kept companies’ messages from getting to their intended targets.

“Dollars lost due to fraud were near $16 billion in the U.S. alone, which is just second to the drug trade,” Lourie stated.

Consumer expectations are also high. They want personal experiences, and since everyone is different, this means advertising needs to become more customized. Lourie points out how brands that can ingrain a feeling of personalization have become most successful.

One tool alleviating the pain point of trying to reach customers everywhere in an authentic way is FreedomPay’s Decision Point Network, a point-of-sale software that can help businesses reach multiple consumers effectively and up-sell in a way that doesn’t turn the customer off to their retail experience. Lourie dives deep on the podcast to explain how the software is opening new doors to the customer, and what effect these subtle content pushes have on the brick and mortar experience.

For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @RetailMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

London
From Procurement to AI: Coupa’s London Stop Charts the Future of Business Agility
September 11, 2025

Coupa’s London World Tour stop highlighted how digital transformation is reshaping the intersection of procurement, finance, AI, and supply chain management. In an era where disruption is constant, the ability to integrate intelligence and agility across these domains is becoming a defining advantage for global enterprises. By fostering dialogue among industry leaders in an intimate…

Read More
Tokyo World Tour
Tokyo World Tour Highlights Coupa’s Role in the Next Era of Business Transformation
September 11, 2025

At a time when organizations face mounting pressure to balance efficiency with sustainability, Coupa’s Tokyo World Tour highlighted how technology is reshaping the very core of corporate strategy. By putting AI and future-ready spending models at the forefront, the event underscored a shift away from traditional cost-cutting toward intelligent, value-driven growth. In bringing together expert…

Read More
Coupa’s Sydney World Tour
Building Community and Showcasing Innovation at Coupa’s Sydney World Tour
September 11, 2025

Coupa’s Sydney World Tour showcased more than just product updates—it revealed the power of community. Attendees from across Australia and New Zealand came together not only to explore Coupa’s latest AI-driven features but also to trade strategies for tackling shared supply chain challenges. Beyond the keynotes and customer spotlights, the event’s heartbeat was in the…

Read More
reviews
The New Freight Standard: Why Verified Trucking Reviews Matter in Modern Supply Chains
September 11, 2025

For decades, the freight industry has leaned heavily on compliance data and opaque reputation systems, leaving carriers, brokers, and shippers with little visibility into actual service quality. Reviews often sat behind paywalls, skewed negative, or lacked validation altogether, making it difficult to separate reliable partners from unreliable ones. Today, the vast majority of trucking remains…

Read More