Companies Drive Business with Augmented Reality

Augmented reality (AR) is a legitimate business tool in 2019. Seen here, in a video captured by Jake Steinerman, a Senior AR Engineer at PTC, companies are able to research and test products before taking them to market.

Steinerman created a virtual Polaris RZR and test-drove it around Liveworx last month. Liveworx is an industry-leading digital transformation conference held each June.

PTC’s AR solution, Vuforia, also provides AR solutions to companies in manufacturing that can be used for service, and sales and marketing. Steinerman used Vuforia to build this replica Polaris RZR.

From aerospace to retail, AR has gone from a consumer product to one that is driving companies forward. As the technology continues to refine, it is only unlocking more insight.

For the latest new from the world of augmented reality, head to our software and technology industry page!

Follow us on social media for the latest updates in B2B!

Image

Latest

AI Infrastructure
Execution at Scale: The Real Challenge of Building AI Infrastructure
July 17, 2025

AI infrastructure is evolving at breakneck speed, and the real challenge is no longer just designing next-generation data centers—it’s executing them at scale. As demand for AI-ready facilities grows, operators must adapt to immense increases in power density, new cooling technologies, and unconventional deployment locations. Power density requirements for AI workloads are pushing the…

Read More
workplace visibility
Workplace Visibility Builds Careers and Communities Through Trust, Recognition, and Shared Growth
July 17, 2025

What if the most powerful way to grow your career isn’t by perfecting your pitch, but by telling your story? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham welcomes Hunter Lopatin, the Director of MarketScale, to explore the real value of visibility and voice in the workplace. The discussion…

Read More
Marketplace Inclusion
How TEKsystems Uses Marketplace Inclusion to Drive Equitable AI Adoption
July 16, 2025

As organizations race to integrate AI into every corner of business, an equally urgent conversation is emerging: How do we ensure this adoption doesn’t widen existing equity gaps? AI is both a disruptive force and an opportunity engine, as recent data shows that AI adoption among HR professionals jumped to 72 percent in 2025, up…

Read More
storytelling
The Secret to Brand Loyalty: Why Storytelling Is the Best Way to Be Heard in a Crowded Market
July 16, 2025

In today’s fast-evolving digital marketplace, attention is scarce, and trust even more so. In an era of remote work, AI-driven marketing, and constant digital noise, storytelling has emerged as one of the most powerful tools to cut through the clutter. In fact, research shows that people who used storytelling techniques to remember information recalled seven…

Read More