Sports & Entertainment
On this episode of UGC for B2B, hosts Hunter Lopatin and Jamison Wheeler take over for a special Gen Z edition, breaking down why big brands struggle to embrace user-generated content (UGC) and how the next generation is reshaping the marketing landscape. As a former NCAA athlete and current B2B marketing professional, Jamison shares firsthand…
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Episodes
What Super Bowl 59 Taught Us About UGC
In this episode of UGC for B2B, host Logan King sits down with Game Changers podcast host Katie Steinberg, who attended Super Bowl 59 and witnessed firsthand how User-Generated Content (UGC) is transforming the fan experience. Katie shares her experience in New Orleans, describing the electric atmosphere, the immersive fan activations, and the way content…
Game Changers- Episodes, Season 1
Eric Dickerson Turns Career Struggles into Lessons for Young Players
In this exciting episode, Eric Dickerson, legendary NFL Running Back Hall of Famer speaks to Game Changers host Katie Steinberg about the recent publication of his memoir, Watch My Smoke, The Eric Dickerson Story. Dickerson played in the NFL for 11 seasons with the LA Rams, Indianapolis Colts, LA Raiders, and Atlanta Falcons. The…
Game Changers
When Sports Meets Business Strategies: How A Former NFL Player Became A Success In The World Of Business
Over the past decade, we’ve seen an increasing intersection of sports and business, with athletes moving beyond their sports roles into entrepreneurship, investing, brand-building, and business strategies. As the sports industry’s global value is projected to reach $623.6 billion by 2027, the question of how athletes transition into business becomes more pressing. Furthermore, with…
Articles
What Makes the Perfect Driving Range? Standard Golf’s Vice President Matt Pauli Breaks It Down
What does it take to design the perfect driving range? Standard Golf’s Account Executive Michael Bohlmann put Vice President Matt Pauli in the hot seat, firing off questions about everything from color schemes to functionality. Should the range feature bold gamified targets or classic flagsticks for an authentic feel? How do you keep flags…
Articles
Standard Golf: The World’s Leading Manufacturer of Golf Accessories Since 1910
For over a century, Standard Golf has been the trusted partner for golf courses looking to stand out. Since 1910, the company has provided customized accessories, from ball washers and tee markers to flags and flag sticks. With a 75,000-square-foot facility in Cedar Falls, Iowa, Standard Golf handles everything from design and manufacturing to…
Articles
Thank A Superintendent Day: Honoring the Passion, Dedication, and Expertise of Golf Course Superintendents
On September 10, 2024, Standard Golf celebrated Thank A Superintendent Day, honoring the passion, expertise, and tireless dedication of golf course superintendents. From nurturing greens to balancing environmental stewardship, these unsung heroes of the game ensure every round of golf is exceptional. Every smooth putt and perfect drive is a testament to their hard…
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IABSC: Where Baggage Handling Professionals Find Their People
As baggage handling professionals, we speak a language all our own. Merge logic, tracking mechanisms, and baggage reconciliation. While the traveling public sees only their suitcase appear on the carousel, we understand the sophisticated symphony that makes it all happen. That’s exactly why the International Association of Baggage System Companies (IABSC) exists. Our secret sauce…
Modular Offices Are Changing the Workplace Game — One Move at a Time
In this enlightening episode of the Built Modular podcast, Lynette Wooten, Transactional Sales Rep for Boxx Modular, sits down with host Michelle Dawn Mooney for a deep dive into the rapidly evolving world of modular construction. Lynette provides a detailed overview of the numerous benefits of utilizing modular offices over traditional buildings, bringing light…
Talking Recruiting, Retention and Everything in Between for the AV Industry
The demand for AV services accelerates, and the industry is facing a growing labor crisis. According to Field Nation, 72% of AV integrators say talent shortages are their most pressing challenge, driven by a wave of retirements, increased project complexity, and rising demand across sectors like education, healthcare, and retail. AV Integrators risk project…
How AV Integrators Can Face the Challenge of Scaling Their Services
Demand for AV integration services is becoming more complex and widespread, making it increasingly difficult for integrators to scale operations without sacrificing profitability. According to AVIXA’s 2024 Industry Outlook and Trends Analysis, the Pro AV market is projected to reach $422 billion by 2029, intensifying the need for flexible, scalable support. Amid these pressures, service…
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Articles
What Makes the Perfect Driving Range? Standard Golf’s Vice President Matt Pauli Breaks It Down
What does it take to design the perfect driving range? Standard Golf’s Account Executive Michael Bohlmann put Vice President Matt Pauli in the hot seat, firing off questions about everything from color schemes to functionality. Should the range feature bold gamified targets or classic flagsticks for an authentic feel? How do you keep flags…
Standard Golf: The World’s Leading Manufacturer of Golf Accessories Since 1910
For over a century, Standard Golf has been the trusted partner for golf courses looking to stand out. Since 1910, the company has provided customized accessories, from ball washers and tee markers to flags and flag sticks. With a 75,000-square-foot facility in Cedar Falls, Iowa, Standard Golf handles everything from design and manufacturing to…
Thank A Superintendent Day: Honoring the Passion, Dedication, and Expertise of Golf Course Superintendents
On September 10, 2024, Standard Golf celebrated Thank A Superintendent Day, honoring the passion, expertise, and tireless dedication of golf course superintendents. From nurturing greens to balancing environmental stewardship, these unsung heroes of the game ensure every round of golf is exceptional. Every smooth putt and perfect drive is a testament to their hard…
Standard Golf Unveils Budget-Friendly Hammerstrike Hole Cutter for 2025
Michael Bohlmann, Account Executive at Standard Golf, introduces the 2025 Hammerstrike Hole Cutter, a game-changer designed with customer feedback in mind. Building on the success of the SG Pro Hole Cutter, the Hammerstrike retains five fan-favorite features, including the bubble level for precision, padded handles for shock absorption, and a perfectly balanced carry handle…
Articles
Standard Golf’s New Magnum Pro Hole Cutter is Engineered for Stable, Precise Cup Cutting
Michael Bohlmann, Account Executive at Standard Golf, introduces the Magnum Pro Hole Cutter, a game-changing tool for 2025 with five key enhancements designed to make cup cutting more precise and convenient. Bohlmann begins by highlighting the dual screws that securely fasten the handle to prevent rotation, along with the addition of a bubble level…
Standard Golf’s New Products for 2025: Turf Align Pro, Magnum Pro Hole Cutter, Deluxe Cup Setter
Standard Golf is kicking off 2025 with the launch of 14 innovative products designed to elevate golf course maintenance, aesthetics, and efficiency. In a recent conversation between Vice President Matt Pauli and Account Executive Michael Bohlmann, the duo highlighted the exciting additions to the company’s product lineup. Leading the innovations is the Turf Align…
Standard Golf’s Latest Lineup To Debut at PGA and GCSAA
Standard Golf is set to unveil an exciting lineup of new products at the 2025 PGA Show and GCSAA Conference, reinforcing its position as the world’s leading manufacturer of golf course accessories. Highlights include a personalized litter caddie, advanced cup changer and setter, innovative turf aligning tool, premium tee markers, practice green items, and…
Golf Course Wins & Woes: Rating Good Days, Bad Days, & Everything in Between with a Golf Superintendent
Matt Pauli, the Vice President of Standard Golf, teamed up with Thad Thompson, the Superintendent at Terry Hills Golf Course, for a quick-fire game in Batavia, New York. The challenge? Rate golf course scenarios from the dreamiest of days to the absolute worst. From cool August weeks to hydraulic leaks on the greens, Thad’s…
Articles
Rain, Legends, and Delays: Guy Cipriano Ranks Golf’s Most Memorable Scenarios
What’s it like showing up for a round of golf? Matt Pauli, VP of Standard Golf, put special guest Guy Cipriano, publisher and editor-in-chief of Golf Course Industry Magazine, to the test. At Terry Hills Golf Course in Batavia, New York, Matt made him rate five golfing scenarios, and his answers didn’t disappoint. Guy…
Guessing the World’s Top Golf Countries with Matt and Mike
Ever wondered which countries are home to the most golf courses? Matt Pauli and Michael Bohlmann from the Standard Golf Company take a swing at guessing the top five in this lively chat. With a mix of confidence and second-guessing, they rank the United States as number one—unsurprising, given it boasts nearly half of…
FootJoy to Peter Millar: Golf’s Biggest Brands Ranked From Oldest to Newest
Join Standard Golf Company’s Vice President, Matt Pauli, and Account Executive, Michael Bohlmann, as they explore the fascinating timeline of golf’s biggest brands. Did you know FootJoy has been around since 1923, making it the oldest in their lineup? Or that Jacobsen’s first mower in 1969 transformed golf course upkeep? Nike Golf might feel modern,…
Matt Pauli’s Perfect Golf Course: ‘This Or That’ Edition
Building the perfect golf course comes down to the small decisions, and Matt Pauli, VP of Standard Golf, recently shared his take in a lighthearted conversation with colleague Michael Bohlmann. Through a game of “this or that,” Matt explored the choices that shape his dream course, from tools to design elements. The duo debated…
Latest Podcasts
Krow Knows
Krow Knows: How Fair Are the College Football Playoff Rankings?
The college football playoff rankings generate intense debate as the sport undergoes significant shifts due to conference realignments, NIL deals, and transfer portal dynamics. The dominance of the SEC and Big Ten raises questions about fairness, while committee inconsistencies frustrate fans and analysts. For instance, four of the top five ranked teams hail from…
Navigating Career Transitions: Insights from Dr. Jamil Northcutt
In the latest episode of Chats Not Stats, Jamil Northcutt, Ph.D., the Founder & CEO of Strategic Transitions Advisors, LLC, shares his extensive experience in navigating career transitions effectively. This episode comes at a crucial time when many professionals contemplate significant career changes, highlighting the critical nature of career transitions. Host Adrienne Starr and…
Stats Not Chats: NFL Veteran Will Davis Finds New Challenges Through Digital Marketing Strategy
Football is a game of strategy. One NFL veteran takes the lessons he learned on the gridiron to the world of digital marketing strategy. On Chats Not Stats, host Adrienne Starr welcomes Will Davis, a former NFL cornerback who transitioned his football career to one in digital marketing strategy. The discussion delves into the…
Cashing In on College: AJ Krow Talks NIL Dynamics with Billy Embody
Welcome to another electrifying episode of the Krow Knows Podcast, where today we delve deep into the seismic shifts transforming college sports, with a special focus on the NIL (Name, Image, and Likeness) and the transfer portal. Joining host AJ Krow is Billy Embody, the esteemed publisher of On3 Sports, who brings unparalleled insight into…
Articles
Tackling Life Beyond the Game: Trey Edmunds’ Journey From NFL to Fatherhood
As athletes’ journeys from professional sports to their lives afterwards increasingly fall under the spotlight, Trey Edmunds’ journey from NFL to fatherhood emerges as a beacon for embracing new beginnings and carving out a purposeful existence post-retirement. Edmunds’ story offers a compelling narrative on navigating change, embracing new roles, and finding purpose after the…
Football Touchdowns to Financial Turnarounds: Ronnie Brown’s Shift from NFL to Financial Guidance
In the realm of professional sports, transitioning from the field to a fulfilling post-career life is a journey few navigate as successfully as Ronnie Brown. Known for his dynamic play in the NFL, the former running back seamlessly shifted gears from the NFL to financial guidance, becoming a beacon of wisdom for athletes navigating…
How Strong Hot Takes: From Villains and Product Placement in the Movies to the State of Social Media
In a warm and engaging discussion on the How Strong podcast, hosts Troy Beetz and Lisa Cotto traverse a range of hot takes, beginning with an intriguing examination of villains in horror and action films and their relationship with brand endorsements. They further touch on Quentin Tarantino’s distinctive approach to product placement by inventing fictional…
A Glimpse into the Inspirational Conversations on the How Strong Podcast
In an age where the chase for viral stardom and material success often overshadows the essence of genuine passion and resilience, the inspirational conversations generated on the How Strong podcast resonate with a refreshing authenticity. This podcast delves into various topics, encapsulating the journey of individuals who defy the norms, driven not by fame…
How Strong Podcast
Digital Brandscape Transformation: Charting the Course in Social Media Waters
In the digital brandscape transformation realm, social media’s influence and challenges on brands are becoming increasingly pivotal. Recent studies indicate that over 3.6 billion people globally are active on social media, a figure projected to surge to almost 4.41 billion by 2025. This massive digital shift prompts an essential question: How are brands navigating…
The Rise of Vintage Electric Motorcycles: A Modern Nostalgia
In recent years, the vehicle industry has seen a palpable shift towards sustainable electric options to include electric motorcycles. But while many manufacturers are focusing on futuristic designs, there’s a growing demand for bikes that combine modern technology with vintage aesthetics. According to a recent study, electric motorcycle sales will grow from $31.5 to…
Into the Void of Marketing: Product Placement in Movies and TV
In an era where marketing has transcended traditional advertisements and entered the realms of movies, TV shows, and even podcasts, the lines between entertainment and advertising have blurred. With 52% of consumers preferring product placement in movies and TV shows over traditional advertising, there’s a world of marketing opportunities in media and other unique…
Surviving the Game: Scaling Front Office Sports with CEO Adam White
In the ever-evolving landscape of sports and media, an innovative platform is revolutionizing how people access sports-related content. Amid the digital rush, Front Office Sports, the “Wall Street Journal of sports,” is on its way to becoming a leading platform for millions. As the company outlines plans to upscale and expand its reach, there…
Latest Videos
Episodes
Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends
On this episode of UGC for B2B, hosts Hunter Lopatin and Jamison Wheeler take over for a special Gen Z edition, breaking down why big brands struggle to embrace user-generated content (UGC) and how the next generation is reshaping the marketing landscape. As a former NCAA athlete and current B2B marketing professional, Jamison shares firsthand…
What Super Bowl 59 Taught Us About UGC
In this episode of UGC for B2B, host Logan King sits down with Game Changers podcast host Katie Steinberg, who attended Super Bowl 59 and witnessed firsthand how User-Generated Content (UGC) is transforming the fan experience. Katie shares her experience in New Orleans, describing the electric atmosphere, the immersive fan activations, and the way content…
Eric Dickerson Turns Career Struggles into Lessons for Young Players
In this exciting episode, Eric Dickerson, legendary NFL Running Back Hall of Famer speaks to Game Changers host Katie Steinberg about the recent publication of his memoir, Watch My Smoke, The Eric Dickerson Story. Dickerson played in the NFL for 11 seasons with the LA Rams, Indianapolis Colts, LA Raiders, and Atlanta Falcons. The…
Marques Colston’s Evolution From Underdog to Adapting and Thriving in Professional Football
The world of professional sports offers some of the most inspiring stories of players who rise from obscurity to legendary status. One such tale is that of Marques Colston, whose journey spans from a small school football player to a 10-year veteran with the New Orleans Saints. As the NFL season kicks off, Colston’s…
Articles
Athlete Mental Health and Advocacy Requires Several Steps of Strategizing
Mental health is finally taking center stage in the world of sports, making the conversation around student-athletes and their well-being becoming more important than ever. With athletes increasingly opening up about their struggles, the question of how to navigate mental health while striving for peak performance is pertinent. However, there are some athletes who…
Sports Teams Can Leverage AR and VR Technologies to Deepen Fan Engagement & Unlock Real-Time Revenue Opportunities
Augmented reality (AR) and virtual reality (VR) technologies are opening up novel ways to enhance the fan experience, both in stadiums and from the comfort of one’s home. The release of Apple Vision Pro headsets has sparked debate on their potential impact on live sporting events. Critics question whether fans engrossed in their…
Introducing Brand Hub in MarketScale Studio
In the realm of digital media, consistency is king. Ensuring that every piece of content reflects your brand’s identity is crucial for maintaining credibility and building trust with your audience. But how can you guarantee uniformity across a vast array of media assets, especially in an era of decentralized content creation? Enter Brand Books,…
Transform Your Videos with AI
The future of video editing is here, and it’s powered by AI. MarketScale’s recent webinar, hosted by Alex LeBlanc and Shannon Willey, took a deep dive into how artificial intelligence is transforming the art of video production. In an era where video content reigns supreme, AI is emerging as a game-changer, providing tools that bring…
Sports & Entertainment
The Future of Fan Engagement in Sports: Trends and Innovations
In the rapidly evolving world of sports, fan engagement is undergoing a significant transformation, driven by technological advancements and changing consumer behaviors. Younger generations, particularly Gen Z, are reshaping the sports viewing experience, favoring digital platforms and social media for a more interactive and communal experience. The rise of immersive sports, facilitated by streaming…
Digital Fan Engagement Strategies: Insights from Stephi Blank
In the dynamic world of sports marketing, the journey from a passionate advocate for women in sports to a leading figure in digital fan engagement strategies is both inspiring and instructive. Stephi Blank, the VP of Marketing & Service at WIT Sports, exemplifies this trajectory. Her story begins at Washington University, where she took…
Standing Out From the Competition
In a crowded marketplace, authenticity could be the strongest differentiator in standing out from the competition. Actor and Keynote Speaker Greg Bryk shares his insights on making a mark, on-screen and in the B2B arena. Bryk emphasizes the power of authenticity over pandering to the audience. He explains, “The way to stick out from…
Authenticity: Connecting Through Genuine Belief
In the intersection of art and commerce, authenticity is the bridge that connects deeply with audiences and customers alike. Actor and Keynote Speaker Greg Bryk, known for his compelling performances, elucidates this concept in his recent video. He stresses the importance of personalizing material in acting to evoke genuine emotion, a principle that applies…
