DraftKings Expands its Pro Sports Market Share with New Partnerships

Daniel Litwin
Sep 18, 2020
Learn more
Betting brand partnership Business Casual Daniel Litwin Podcast draft DraftKings ESPN gambling Michael Jordan mlb New York Giants nfl online gambling professional sports Tyler Kern Podcast

 

Sports fans have been satiating their craving for the stadium by participating in online sports betting and fantasy sports as the pandemic prevents large gatherings. Virtual sports events are only expected to continue rising in popularity, and DraftKings is betting on it. The company’s new public partnerships with ESPN & the New York Giants show the brand coming out as a leader in the sports betting world. By acquiring partnerships with popular teams, DraftKings aims to become the household name for online sports betting. CNBC reports, sports betting is a growth industry, with various avenues primed for take-off.

On this Business Casual snippet, hosts Daniel Litwin and Tyler Kern consider whether DraftKings is on its way to becoming the brand synonymous with sports betting. Is DraftKings swiftly overtaking competition by buying rights with top teams? Sports betting is still only legal in eighteen states, so every bit of the market counts.

KEY POINTS:

  1. Sports betting site, DraftKings, partners with big names in pro sports from ESPN to the New York Giants in a move to dominate the market.
  2. DraftKings is the “Nike of sports betting,” according to Dan Etna of sports law firm Herrick Feinstein.
  3. DraftKings’ new placements greatly expands the product offerings for fans.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

experiential learning
Flood the Zone: University of Virginia’s New Strategy to Scale Experiential Learning for Every Student
February 16, 2026

Experiential learning is having a bit of a reckoning moment in higher ed. For years, the default answer was “get an internship” or “do a co-op”—as if every student can pause life, relocate for a summer, and take on a high-stakes role that’s supposed to define their future. But students’ realities have changed: many…

Read More
free tools
The True Cost of Free Tools: When Free Platforms Own More of Your Network Than You Do
February 12, 2026

Nowadays, getting a project off the ground usually means moving fast. A quick map gets sketched. A file gets shared. A design gets reviewed in whatever tool is closest at hand. In the moment, it feels efficient — even smart. But in the telecommunications industry, as networks become more automated, location-aware, and powered by AI,…

Read More
telecom
Predictive Networks: How Baron Weather and GIS are Strengthening Telecom Operations
February 12, 2026

Severe weather is no longer an occasional disruption for telecom providers—it’s becoming part of the operating environment. During Hurricane Ida in 2021, the Federal Communications Commission reported that nearly 1,000 cell sites across Louisiana and Mississippi went offline. In 2024, Hurricane Milton left more than 12% of cell sites in impacted areas of Florida…

Read More
The DAISY Foundation: Impacting Nurse Careers Through Recognition
The DAISY Foundation: Impacting Nurse Careers Through Recognition
February 12, 2026

Recognition is often described as a “nice to have” in healthcare, but on this episode of Care Anywhere, it’s framed as something far more essential. Host Lea Sims sits down with Deb Zimmermann, DNP, RN, NEA-BC, FAAN, Chief Executive Officer of The DAISY Foundation, and Bonnie Barnes, FAAN, co-founder of the organization, to explore…

Read More
Related
NBA
Software & Technology
Slow Stories in a Fast League: Why the NBA Still Deserves Real, In-Depth Journalism
November 3, 2025
college football
Healthcare
Coaching Insights: Inside the Relentless Pressure and Changing Realities of Modern College Football
October 27, 2025

The college football carousel is spinning faster than ever—accelerated by the transfer portal, NIL, and playoff-or-bust expectations. In this environment, staff turnover isn’t just a headline; it’s a human story affecting assistants and families who don’t have eight-figure buyouts. As discussed in this episode, a widely cited estimate suggests a majority of portal entrants…

Read More
Sports Ownership
Healthcare
Alts Innovators: Gennaro Leo on Sports Ownership
October 20, 2025

Welcome to the second episode in our mini-series on the alternative asset market. Gennaro Leo is a sports executive and the co-founder of Austin Sports Ventures, a firm that partners with venture capital and private equity firms to invest in and operate assets across professional sports leagues, teams, and high-growth technology startups. In this…

Read More