Skip to content
MarketScale
Demo
‹ Back to Industries

Sports & Entertainment

DraftKings Expands its Pro Sports Market Share with New Partnerships

Sports fans have been satiating their craving for the stadium by participating in online sports betting and fantasy sports as the pandemic prevents large gatherings. Virtual sports events are only expected to continue rising in popularity, and DraftKings is betting on it. The company’s new public partnerships with ESPN & the New York Giants…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share

Sports fans have been satiating their craving for the stadium by participating in online sports betting and fantasy sports as the pandemic prevents large gatherings. Virtual sports events are only expected to continue rising in popularity, and DraftKings is betting on it. The company’s new public partnerships with ESPN & the New York Giants show the brand coming out as a leader in the sports betting world. By acquiring partnerships with popular teams, DraftKings aims to become the household name for online sports betting. CNBC reports, sports betting is a growth industry, with various avenues primed for take-off.

On this Business Casual snippet, hosts Daniel Litwin and Tyler Kern consider whether DraftKings is on its way to becoming the brand synonymous with sports betting. Is DraftKings swiftly overtaking competition by buying rights with top teams? Sports betting is still only legal in eighteen states, so every bit of the market counts.

KEY POINTS:

  1. Sports betting site, DraftKings, partners with big names in pro sports from ESPN to the New York Giants in a move to dominate the market.
  2. DraftKings is the “Nike of sports betting,” according to Dan Etna of sports law firm Herrick Feinstein.
  3. DraftKings’ new placements greatly expands the product offerings for fans.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

New to MarketScale?

MarketScale is the platform Sports & Entertainment companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

Building Stadium Experiences for Everyone

Building Stadium Experiences for Everyone

At InfoComm 2026 in Las Vegas, Josh Barney, CEO of SEAT, discussed the evolving nature of stadium experiences. He emphasized the shift from sports-centric design to creating multi-purpose venues. This transformation aims to enhance audience engagement and cater to diverse entertainment demands.

  • 01Stadiums are evolving from sports-centric designs to multi-purpose venues.
  • 02Audience engagement is a key focus in modern stadium development.
  • 03The shift is influenced by a need to cater to diverse entertainment preferences.

Jun 26, 2026

USA’s perfect World Cup start and the business case behind the hype

USA’s perfect World Cup start and the business case behind the hype

The US Men's National Team achieved a perfect start by winning its first two matches in the 2026 World Cup as one of its co-hosts. This success has significant implications for sponsorship opportunities, hospitality sectors, and B2B demand in the sports-entertainment industry.

  • 01USMNT's perfect start in the 2026 World Cup.
  • 02Positive impact on sponsorship opportunities.
  • 03Increased B2B demand in sports-entertainment.

Jun 19, 2026

As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

FIFA's broadcast strategy for the 2026 World Cup in the United States, Canada, and Mexico represents the most structurally complex rights package in the tournament's history. Deals now span over 220 territories, include a live-streaming partnership with YouTube, and formally embed creator access into rights frameworks for the first time. Meanwhile, Fox Sports' legacy deal — secured in 2015 for $485 million — has become what Observer describes as the broadcast bargain of the century, setting up dramatically higher price expectations in the next rights cycle.

  • 01FIFA secured broadcast agreements in over 220 territories, with a Dallas-based International Broadcast Centre distributing roughly 8,000 hours of additional non-live content, according to FIFA.
  • 02Fox Sports pays $485 million for US rights to a tournament Observer estimates is worth more than three times that figure — making it likely the last major sports broadcast deal secured at a deep discount.
  • 03FIFA's first-ever global creator programme and a preferred-platform deal with YouTube — allowing broadcasters to stream the first 10 minutes of every match plus select full games — mark a structural shift in how rights are packaged.

Jun 17, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For Sports & Entertainment teams

See how Sports & Entertainment teams use MarketScale →

Events & Onsite Capture

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›
Keep exploring

More from Sports & Entertainment

Sports & Entertainment hubMore expert Sports & Entertainment coverage.Explore →Events & Onsite CaptureCapture the venue and the moment.Explore →BosePro audio in live venues.Explore →State of B2B Video EditingBenchmarks for editing at scale.Explore →