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DraftKings Expands its Pro Sports Market Share with New Partnerships

Sports fans have been satiating their craving for the stadium by participating in online sports betting and fantasy sports as the pandemic prevents large gatherings. Virtual sports events are only expected to continue rising in popularity, and DraftKings is betting on it. The company’s new public partnerships with ESPN & the New York Giants…

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Sports fans have been satiating their craving for the stadium by participating in online sports betting and fantasy sports as the pandemic prevents large gatherings. Virtual sports events are only expected to continue rising in popularity, and DraftKings is betting on it. The company’s new public partnerships with ESPN & the New York Giants show the brand coming out as a leader in the sports betting world. By acquiring partnerships with popular teams, DraftKings aims to become the household name for online sports betting. CNBC reports, sports betting is a growth industry, with various avenues primed for take-off.

On this Business Casual snippet, hosts Daniel Litwin and Tyler Kern consider whether DraftKings is on its way to becoming the brand synonymous with sports betting. Is DraftKings swiftly overtaking competition by buying rights with top teams? Sports betting is still only legal in eighteen states, so every bit of the market counts.

KEY POINTS:

  1. Sports betting site, DraftKings, partners with big names in pro sports from ESPN to the New York Giants in a move to dominate the market.
  2. DraftKings is the “Nike of sports betting,” according to Dan Etna of sports law firm Herrick Feinstein.
  3. DraftKings’ new placements greatly expands the product offerings for fans.

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