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What Can the Major Broadcasters Learn from eSports?

Sports in America are finally resuming and Major League Baseball hopes to hit a grand slam with its return this week. But the games will have a different feeling than normal. But is this secretly a positive? It has long been said that the greatest innovation happens during moments of crisis, so will sports be…

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Sports in America are finally resuming and Major League Baseball hopes to hit a grand slam with its return this week. But the games will have a different feeling than normal. But is this secretly a positive? It has long been said that the greatest innovation happens during moments of crisis, so will sports be able to break out of their decades long pattern by being available only through watching the game on tv?

Will major programmers like ESPN and FOX be able to tell the stories behind the teams in a brand new way?

Tyler Kern sat down with the Chief Commercial Officer of Super League Gaming, Matt Edleman, to discuss what traditional sports can learn from the popularity of eSports.

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American Express takes its NBA and WNBA partnership global and adds USA Basketball

American Express takes its NBA and WNBA partnership global and adds USA Basketball

American Express, the NBA and the WNBA announced the global expansion of their multiyear partnership on November 2, the first season of international activations across the NBA, WNBA and USA Basketball. American Express becomes an associate partner of select NBA Global Games, including sold-out games in Mexico City, Paris and Manchester, and presenting partner of select NBA Houses, and adds a new USA Basketball partnership. During the season the companies plan to launch a program letting eligible Card Members link their Card to NBA ID; no launch date or perks were given. Separately, eligible Card Members at select American Express Venue Collection arenas get 10% back, up to $250 a year, on qualifying concessions.

  • 01American Express becomes an associate partner of three NBA Global Games, including the sold-out Mexico City game this season and two in 2027: Paris on January 14 and Manchester on January 17.
  • 02A new USA Basketball partnership gives Card Members presale access to Showcase tickets, and American Express and the NBA plan to launch a program during the season that lets eligible Card Members link their Card to NBA ID.
  • 03At select American Express Venue Collection arenas, eligible Card Members who enroll get 10% back, up to $250 a year, on qualifying concessions, plus dedicated entrances and special ticket access while supplies last.

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  • 01The partnership has three components: TikTok GamePlan tournament hubs for eligible WTA 1000 events, select WTA 500 tournaments and the WTA Finals; player-led storytelling; and support for the WTA Creator Club, which is in development.
  • 02TikTok and the WTA said the @WTA account has passed one million followers, with more than 250 million combined video views and engagements year to date, up 41% on the prior year.
  • 03The FAGE WTA Finals draw ceremony is scheduled to be livestreamed exclusively on TikTok on November 3, ahead of the championship in Indian Wells from November 8 to 15; no term or financial details were disclosed.

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Southern Nevada locals make up 76% of buyers in the A's sold-out top club

Southern Nevada locals make up 76% of buyers in the A's sold-out top club

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  • 0176% of Athletic Club buyers are from Southern Nevada and nearly 70% are individuals rather than businesses.
  • 02For venue operators, the sellout suggests a top-tier premium club can sell out before the building opens.
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