Articles by tag: audience
Growth is an important aspect, no matter the industry. As a B2B company, companies need to invest time to grow. For too long, companies have tried to be generalists and appease as many markets as possible. But, often, companies can benefit from going niche and focusing on the things where they excel. Tracking content…
Latest
Business Services
MarketScale Live: Why Storytelling is Vital to Connecting with Customers
On this episode of Market Scale Live, John Merris, the CEO of Solo Stove, shared his insights on the power of storytelling in B2B marketing. Merris is known for his ability to bring energy and storytelling to the companies he leads, and he believes that storytelling is the key to success in every business he…
Sports & Entertainment
The Future of Esports Broadcasting as ESPN Pulls All of Their Esports Programming
As esports continues to grow in popularity, reach, and capital interest, ESPN made the unexpected decision to end all their esports broadcasting. In the wake of this decision, Daniel Litwin, Host, Voice of B2B consulted Chris Mann, SVP gaming and esports division, REV/XP on how eSports media should continue to think about the future…
Articles
How Spotify is Taking Over Podcasting: Business Casual
On the “Secure the Bag” segment of Business Casual, host Daniel Litwin was joined by MarketScale’s Taylor Bagley to ponder a big question – is Spotify the platform to beat when it comes to podcasts? The company recently acquired “The Joe Rogan Experience,” a wildly popular podcast that will now live exclusively on Spotify….
Podcasts
One Screen or Two? Content Marketers Have to Decide
Beyond the technology of Pro AV, today’s digital screens are delivering powerful, and in many cases data-driven content, to audiences everywhere. At venues, on the street, or at the store, consumers are looking for more interactive and engaging content. Unfortunately, not every marketer fully grasps how to use their digital signage to its fullest…
Latest
Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…