Articles by tag: audience

How to Track ROI with your Content Media Channels

Growth is an important aspect, no matter the industry. As a B2B company, companies need to invest time to grow. For too long, companies have tried to be generalists and appease as many markets as Read more

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California Passes Internet Age-Appropriate Design Code Act (ADCA)
September 26, 2022
The concern over the online safety of minors continues to grow. With the increased use of technology during the pandemic due to distance learning among other factors, the chances of a child being Read more
The Challenges of Working Capital for Small and Mid-Size Construction Businesses
September 23, 2022
Record inflation, rising interest rates, and myriad supply chain issues are an amalgamation of challenges for any business in today’s climate. For small and mid-size construction companies, any of these issues Read more
Bluedot’s Report Offers Restaurants Insight Into Consumer Spending Behaviors
September 23, 2022
Inflation and ongoing concerns of a recession are affecting consumer spending behaviors. And as always, the restaurant industry is a great place to take the temperature of what people are willing to Read more
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How to Track ROI with your Content Media Channels
June 22, 2021
Growth is an important aspect, no matter the industry. As a B2B company, companies need to invest time to grow. For too long, companies have tried to be generalists and appease as many markets as Read more
The Future of Esports Broadcasting as ESPN Pulls All of Their Esports Programming
December 4, 2020
  As esports continues to grow in popularity, reach, and capital interest, ESPN made the unexpected decision to end all their esports broadcasting. In the wake of this Read more
How Spotify is Taking Over Podcasting: Business Casual
May 27, 2020
  On the “Secure the Bag” segment of Business Casual, host Daniel Litwin was joined by MarketScale’s Taylor Bagley to ponder a big question – is Spotify the platform to beat when it comes Read more
One Screen or Two? Content Marketers Have to Decide
May 24, 2019
  Beyond the technology of Pro AV, today’s digital screens are delivering powerful, and in many cases data-driven content, to audiences everywhere. At venues, on the street, or at the Read more