Articles by tag: audience
Growth is an important aspect, no matter the industry. As a B2B company, companies need to invest time to grow. For too long, companies have tried to be generalists and appease as many markets as possible. But, often, companies can benefit from going niche and focusing on the things where they excel. Tracking content […]
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Business Services
MarketScale Live: Why Storytelling is Vital to Connecting with Customers
On this episode of Market Scale Live, John Merris, the CEO of Solo Stove, shared his insights on the power of storytelling in B2B marketing. Merris is known for his ability to bring energy and storytelling to the companies he leads, and he believes that storytelling is the key to success in every business he […]
Sports & Entertainment
The Future of Esports Broadcasting as ESPN Pulls All of Their Esports Programming
As esports continues to grow in popularity, reach, and capital interest, ESPN made the unexpected decision to end all their esports broadcasting. In the wake of this decision, Daniel Litwin, Host, Voice of B2B consulted Chris Mann, SVP gaming and esports division, REV/XP on how eSports media should continue to think about the future […]
Articles
How Spotify is Taking Over Podcasting: Business Casual
On the “Secure the Bag” segment of Business Casual, host Daniel Litwin was joined by MarketScale’s Taylor Bagley to ponder a big question – is Spotify the platform to beat when it comes to podcasts? The company recently acquired “The Joe Rogan Experience,” a wildly popular podcast that will now live exclusively on Spotify. […]
Podcasts
One Screen or Two? Content Marketers Have to Decide
Beyond the technology of Pro AV, today’s digital screens are delivering powerful, and in many cases data-driven content, to audiences everywhere. At venues, on the street, or at the store, consumers are looking for more interactive and engaging content. Unfortunately, not every marketer fully grasps how to use their digital signage to its fullest […]
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5 Ways Learning Management Systems Embedded in Your PMS Help Jump-Start Onboarding
Hoteliers planning on new hires and seasonal hires must focus on shorter lessons, interactive experiences, and providing accessible learning tools to workers. By Warren Dehan Independent hoteliers are looking for impactful ways to train tomorrow’s workers – and fast. Hotel leaders must find ways to shorten training time and improve worker decision-making, starting with how […]
Secure Health Data and Services with Workforce and Regulatory Enhancements
The healthcare industry faces a rising wave of cyberattacks, highlighting the critical urgency to fortify cyber defenses. These breaches threaten the integrity and availability of essential healthcare services and sensitive health data, intensifying the need for robust cybersecurity measures. This urgency is partly driven by the complex nature of healthcare technologies and the limited cybersecurity […]
Create a Sustainable Nursing Industry Future through Enhanced Culture and Community Initiatives
The 2022 National Sample Survey of Registered Nurses, released in March 2024, reveals significant shifts within the nursing industry. Despite increased diversity among healthcare workers, issues like burnout and job dissatisfaction have notably increased, while the industry faces persistent staff shortages projected to last until 2036. This evolving landscape raises urgent questions about the […]
Value-Based Care Models Need Actionable Data Tools to Drive Patient Engagement and Outcomes
Healthcare delivery is undergoing a significant shift towards value-based care models. These models prioritize positive health outcomes and cost-effectiveness, unlike the previous focus on the quantity of services provided The success of these models heavily relies on patient engagement, a critical component that ensures patients actively participate in managing their health. This shift is […]