Articles by tag: audience

How to Track ROI with your Content Media Channels

Growth is an important aspect, no matter the industry. As a B2B company, companies need to invest time to grow. For too long, companies have tried to be generalists and appease as many markets as Read more

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NRF 2022 Retail's Big Show
What’s in the Shopping Cart for the 2022 National Retail Federation’s Big Show?
January 14, 2022
 In just a few short days, from January 16th through the 18th, the National Retail Federation will launch Retail’s Big Show in the shopping capital of the world, New York City. As retail Read more
Schools Struggle to Reach Their Education Technology Goals. Here’s Why and How To Fix It.
January 14, 2022
As we hit the two-year mark of the COVID-19 pandemic, the education sector continues to struggle in adjusting to virtual and hybrid education at scale. In 2020, McKinsey estimated that, due to COVID Read more
85% of Clinical Drug Trials Face Delays. What's the True Cost?
85% of Clinical Drug Trials Face Delays. What’s the True Cost?
January 14, 2022
  Clinical trials can save lives and provide new ways to treat disease. The industry estimates that 85% of all clinical trials face delays due to patient enrollment. Understanding that challenge Read more
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How to Track ROI with your Content Media Channels
June 22, 2021
Growth is an important aspect, no matter the industry. As a B2B company, companies need to invest time to grow. For too long, companies have tried to be generalists and appease as many markets as Read more
The Future of Esports Broadcasting as ESPN Pulls All of Their Esports Programming
December 4, 2020
  As esports continues to grow in popularity, reach, and capital interest, ESPN made the unexpected decision to end all their esports broadcasting. In the wake of this Read more
How Spotify is Taking Over Podcasting: Business Casual
May 27, 2020
  On the “Secure the Bag” segment of Business Casual, host Daniel Litwin was joined by MarketScale’s Taylor Bagley to ponder a big question – is Spotify the platform to beat when it comes Read more
One Screen or Two? Content Marketers Have to Decide
May 24, 2019
  Beyond the technology of Pro AV, today’s digital screens are delivering powerful, and in many cases data-driven content, to audiences everywhere. At venues, on the street, or at the Read more