The Install
In this special episode of The Install, MarketScale will take you inside one of the world’s newest event spaces with some decidedly old-school roots – Dickies Arena. Dickies Arena is Fort Worth’s latest attraction, set to bring new life to the city’s famous stock show and rodeo and bring world-traveling headliners to Cowtown. In…
Latest
Install - Previews
The Install: Bringing A New Stadium To Life Coming Soon
In this special episode of The Install, MarketScale will take you inside one of the world’s newest event spaces with some decidedly old-school roots – Dickies Arena. Dickies Arena is Fort Worth’s latest attraction, set to bring new life to the city’s famous stock show and rodeo and bring world-traveling headliners to Cowtown. In…
Install - Meet the Team
The Team Behind The Install: Garrett Walker
Meet the Team: Garrett Walker Who They Are: Co-Owner, Crown Design Group What They Do: As Crown Design’s co-owner, Garrett got his start in the industry by being a technical director at a church that required high end production needs. Despite the large size of the church, the media department was all hands on deck and through…
Install - Meet the Team
Moth to the Flame: The Install Bonus Clip
When racing against time to bring a supersized, realistic and stunning AV installation to life, there are bound to be challenges. Deadlines, power supply roadblocks, cooperation, and more make for long days and nights. But what about bugs? On this bonus clip from The Install, you’ll get an inside look at the crew from…
Install - Meet the Team
Meet the Team Behind The Install: Ben Graham
Meet the Team: Ben Graham Who They Are: Co-Owner, Crown Design Group What They Do: As Crown Design’s co-owner, Graham works on AV installations that inspire. He entered the AV industry after a lengthy path that included over a decade of touring with his band and, after his life on the road came to…
Install - Episodes
The Install, Episode 1: A MarketScale Pro AV Original Series
Businesses around the country are investing in audiovisual technology to bring their brands to life. From Times Square to the bright lights of Las Vegas, we’re getting an inside look into what makes these projects must-see attractions. Holiday in the Sun We begin in Bradenton, Florida, where we’ll see how the Crown Design Group is constructing…
Professional AV
The Install: A MarketScale Pro AV Original Series
Businesses around the country are investing in audiovisual technology to bring their brands to life. From Times Square to the bright lights of Las Vegas, we’re getting an inside look into what makes these projects must-see attractions. We begin in Bradenton, Florida, where we’ll see how the Crown Design Group is constructing an interactive experience…
Latest
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…
ROI Case Study
Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…
Clip 2 – Fighting for Coverage: One Patient’s Story
Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…
Latest Install - Episodes
Install - Episodes
Bringing a New Stadium to Life
In this special episode of The Install, MarketScale will take you inside one of the world’s newest event spaces with some decidedly old-school roots – Dickies Arena. Dickies Arena is Fort Worth’s latest attraction, set to bring new life to the city’s famous stock show and rodeo and bring world-traveling headliners to Cowtown. In…
The Install, Episode 1: A MarketScale Pro AV Original Series
Businesses around the country are investing in audiovisual technology to bring their brands to life. From Times Square to the bright lights of Las Vegas, we’re getting an inside look into what makes these projects must-see attractions. Holiday in the Sun We begin in Bradenton, Florida, where we’ll see how the Crown Design Group is constructing…
Latest Install - Meet the Team
Install - Meet the Team
The Team Behind The Install: Garrett Walker
Meet the Team: Garrett Walker Who They Are: Co-Owner, Crown Design Group What They Do: As Crown Design’s co-owner, Garrett got his start in the industry by being a technical director at a church that required high end production needs. Despite the large size of the church, the media department was all hands on deck and through…
Moth to the Flame: The Install Bonus Clip
When racing against time to bring a supersized, realistic and stunning AV installation to life, there are bound to be challenges. Deadlines, power supply roadblocks, cooperation, and more make for long days and nights. But what about bugs? On this bonus clip from The Install, you’ll get an inside look at the crew from…
Meet the Team Behind The Install: Ben Graham
Meet the Team: Ben Graham Who They Are: Co-Owner, Crown Design Group What They Do: As Crown Design’s co-owner, Graham works on AV installations that inspire. He entered the AV industry after a lengthy path that included over a decade of touring with his band and, after his life on the road came to…
Latest Install - Previews
Install - Previews
The Install: Bringing A New Stadium To Life Coming Soon
In this special episode of The Install, MarketScale will take you inside one of the world’s newest event spaces with some decidedly old-school roots – Dickies Arena. Dickies Arena is Fort Worth’s latest attraction, set to bring new life to the city’s famous stock show and rodeo and bring world-traveling headliners to Cowtown. In…