Maverick of Marketing
With the 2022 budget season heating up, Shannon Maverick, host of Maverick of Marketing, talked to an expert in marketing about his take on how marketers can validate asking for more budget. Scott Todaro, the CMO at Plannuh, Inc. Todaro brought his near thirty years of experience along with him on this journey to…
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Deep Dive Into Omnichannel Marketing: Maverick of Marketing
Omnichannel marketing is essential for marketers. It ensures that a company doesn’t pigeonhole its marketing efforts into one channel but really expand into different areas. On this episode of Maverick of Marketing, Host Shannon Maverick talked with Eric Johannes, Director of Corporate Marketing for IC Systems, an accounts receivable management provider and one of the…
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How Your Personal Brand is Your Ticket To Success
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. Branding isn’t just for large, well-known companies that have name recognition. Individuals need a personal brand, no matter their industry…
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Your Brand is Only as Good as Your Marketing Team
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. What’s the secret to building a strong marketing team? And what’s the makeup of that team? Sharing his wisdom on…
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How to Launch Products in a Virtual World
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. Product launches in the B2B realm traditionally occurred at trade shows. These events offered exposure but also a lot of competition for…
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Legacy Brands Become Modern Communicators
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. When thinking about the most innovative companies around today, we tend to reflect on those that have made the headlines…
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Why Marketing is the True Driver of Sales Enablement
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. The tools and techniques used to diagnose and treat lower extremity conditions are constantly evolving, but CurveBeam stays ahead of…
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The Future of Mobility: Insights from LeddarTech’s CTO
On the LeddarTech Lab Podcast, CTO Pierre Olivier offers an in-depth look at the future of ADAS and autonomous driving. He explores the rise in global consumer acceptance of automation, the pivotal role of AI in driving performance and innovation, and the industry’s shift toward software-defined vehicles. Olivier also highlights LeddarTech’s unique low-level sensor fusion…
LeddarTech’s Front-View Innovation: Safer Roads Ahead
In this episode of the LeddarTech Lab Podcast, experts spotlight the groundbreaking LeddarVision Front-View (LVFE) system designed to transform Advanced Driver Assistance Systems (ADAS). Solutions Marketing Manager Abhishek Singh shares how LVFE addresses key adoption barriers by boosting performance and cutting costs. The system ensures compliance with global safety regulations, including Euro NCAP 2025, enhancing…
LeddarTech’s Next Chapter: Going Public and Driving Innovation
In this exciting episode of the LeddarTech Lab Podcast, President and CEO Frantz Saintellemy shares groundbreaking news with host Michelle Dawn Mooney—LeddarTech has gone public, now listed on NASDAQ under LDTC. Reflecting on the company’s journey from a research spinoff in Quebec City to a leader in sensor fusion technology, Frantz highlights their shift from…
Transition and Mental Health with Former Green Beret, and NYT Best-Selling Author, Scott Mann
Dr. Travis Hearne links up with Retired Green Beret Lieutenant Colonel, Scott Mann, on the newest edition of the Through the Storm podcast. Lieutenant Colonel (Retired) Scott Mann is a former U.S. Army Green Beret with tours all over the world, including Colombia, Peru, and multiple tours in Afghanistan. He is a warrior storyteller…