Articles by author: MarketScale

We’ve discussed before how video marketing is the best way to build your brand and heighten your exposure. It allows you to share your story, inform your audience and educate viewers all while keeping their attention and increasing SEO. Because of this, video marketing content is everywhere. You see them in paid ads, explainers, landing page videos…

There are two main ways to produce vinyl films: calendering and extrusion. Each of these industrial processes can be used to produce a range of film and sheet products with distinct qualities. As with any manufacturing process, there are advantages and disadvantages to each approach. What is Calendering? In calendering, raw materials enter a mixing…

Delivering supplements in standard plastic bottles is a time-tested and familiar way for manufacturers to supply products to consumers. But with so many options and brands available today, it’s important to look for ways to differentiate a brand and stand out from the crowd. Alternative packaging is one way to differentiate products on retail shelves,…

This is the first part of a two-part blog post by WorkCare Associate Medical Director Brittany Busse, M.D. It’s no wonder job burnout is trending on social media and being discussed at occupational health and safety conferences. The World Health Organization (WHO) recently expanded on its definition of occupational burnout as a syndrome (not as…

Retailers across the globe are harnessing the power of SMS marketing to enhance customer relationships and experience. With an open rate of almost 98% compared to just 20% from email marketing efforts, retailers are boosting sales, building brand awareness and retaining customers using SMS marketing. Small retail businesses now have the power to rival large…

Retail is a complex business; it needs support from technology that improves the customer and associate experience. With the development of ThinkTime, retailers now have a platform they can rely on to overcome their biggest challenges. Here’s a list of the challenges and how you can overcome them, featured in our new whitepaper. Challenges in Retail:…

Global oil demand is likely to keep rising for at least another 15 years before Asia’s fast growing economies catch up to the shift from hydrocarbons to electric power, a leading consultancy said on Monday. “At some point in the next 20 years, it’s likely we’re going to see oil demand peak. Our own view at Wood…

At first glance, Sugar Creek Brewing Company in Charlotte, North Carolina, looks like many of the other craft breweries that have popped up across the country in the last few years. There’s a clean taproom with wooden tables, exposed brick walls, a window behind the bar through which thirsty patrons can see brewing equipment. But what most…

Earlier this month, aviation executives from all over the world flew to Seoul for the annual meeting of the IATA, the International Air Transport Association. The gathering occurred in a period of turmoil for the civil aviation industry as the “flygskam” (meaning “flight shame” in Swedish) movement is taking off across Europe. Initiated in Sweden…