The Influencer Marketing Industry is Booming. Here’s How Brands and Creators Can Find Success.

Daniel Litwin
Oct 18, 2021
Learn more
content creation Influencer Marketing Social Media Social Media Marketing

 

Two intersecting trends from the last year and a half are pushing the value of influencer marketing higher and higher. On one hand, an increase in accessible equipment and more platforms for posting creative content are skyrocketing the number of content creators. Some surveys signal as much as 40% of the entire global population is a content creator of some kind. On the other hand, a validation of online sales channels has been a boom for the larger influencer marketing industry, pushing it to $13.8 billion in value worldwide.

Successful influencers, and in turn capital-amassing influencers, have been able to turn authentic, niche and loyal audiences into valuable pools for brands’ marketing campaigns. Success, though, proves to be elusive for many, and requires a difficult balancing act. How do you stand out in this influencer marketing landscape as a content creator, balancing the professional outreach of turning your content into an enterprise avenue for marketing ROI with the relatability that connects with an online audience?

We asked two professionals innovating in the influencer marketplace how they see strategies shifting for both the creators as well as brands. We spoke with…

What Strategies Are Turning Brand Deals into Success for Influencers?

 

What Strategies Are Turning Brands into Appealing Influencer Partners?

 

More Stories Like This:

Today Everyone is a Content Creator. How Can AV Companies Tap into this Market?

A new study from Shure & Futuresource shows nearly 40% of people self-identify as content creators.

Authentic Social Media is an Ace in the Sleeve for Small Business

For entrepreneurs looking to stand out as they build a new company in today’s tumultuous business climate, social media has proved itself as a powerful tool for engagement, brand-building, and developing trust between company and customer

 

Follow us on social media for the latest updates in B2B!

Image

Latest

healthcare
The Future of Employer Benefits: Balancing Rising Healthcare Costs with Creative, Employee-Centered Perks
August 28, 2025

The landscape of employee benefits has undergone a seismic shift in the last decade. From the rise of telemedicine to the introduction of lifestyle spending accounts and stipends for services like DoorDash and HelloFresh, employers are reimagining how they support workers in a post-pandemic, inflation-conscious world. With healthcare costs rising and talent competition intensifying,…

Read More
How Smart EHR Features Return Time to Patient Care: Insights from Healthcare Leaders
August 27, 2025

When Documentation Technology Finally Works for Clinicians At ChartLogic, we’ve spent years perfecting the features that matter most to healthcare providers. But rather than tell you what we think works, we wanted to hear directly from clinicians about the EHR capabilities that have genuinely improved their workflows. We asked healthcare professionals: Have you ever used…

Read More
sustainability
From Green Initiatives to Guest Loyalty: Building the Future of Hospitality Through Tree Planting and Plastic Cleanup Programs
August 27, 2025

Sustainability is no longer optional in hospitality—it’s the expectation. A recent Booking.com report found that 84 percent of global travelers now prioritize making their trips more sustainable, raising the bar for hotels worldwide. Yet too many properties are still relying on the basics—like towel reuse cards or energy-saving reminders—that guests increasingly see as table stakes….

Read More
The Future of Directional Drilling: How Emerging Technologies Are Reshaping Performance Standards
August 27, 2025

Driving Innovation in Energy Exploration At Altitude Energy Partners, we’ve long understood that the future of energy development depends on continuous innovation in directional drilling technology. As formations become more complex and environmental standards more stringent, the industry is experiencing a technological revolution that promises to redefine what’s possible in drilling performance. We asked industry…

Read More
Related
nature
Software & Technology
How Awe Intervention Moments in Nature Reset the Brain and Reduce Anxiety
August 27, 2025
cybersecurity
Healthcare
From Law Enforcement to Microsoft: The Unexpected Path to Becoming a Cybersecurity Black Belt
August 26, 2025

From ransomware attacks to AI-driven phishing schemes, today’s cyber threats are evolving faster than most organizations can defend against—making cybersecurity expertise one of the most urgent skills of the decade. Global cybercrime costs are expected to climb to $1.2 trillion annually by the end of this year, underscoring the stakes for organizations that must…

Read More
leadership
Healthcare
Frequency of Leadership: Building Integrity and Resonance in a Global World
August 23, 2025

Leadership has never been more complex—or more critical—than it is today. As businesses face global shifts in workforce expectations, cultural awareness, and communication styles, leaders must find ways to operate with authenticity and integrity across borders. In Deloitte’s Global Human Capital Trends report, 94 percent of surveyed business and HR leaders say that leadership capabilities…

Read More