Cutting Through

Aurora Hires the “Dream Team” of Education

At some point, you have likely tried to “do it yourself” without an expert, whether building furniture from instructions, installing equipment in your house, or fixing your car. But wouldn’t it have been nice to speak to an expert ahead of time so they could guide you through the processes and use of the tools […]

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Cutting Through
Aurora Hires the “Dream Team” of Education

At some point, you have likely tried to “do it yourself” without an expert, whether building furniture from instructions, installing equipment in your house, or fixing your car. But wouldn’t it have been nice to speak to an expert ahead of time so they could guide you through the processes and use of the tools […]

Read More
Cutting Through
The Plan Behind the RXT Interface

Just a decade ago, the first customizable eight-button controller was introduced to the market with interactive technology. Flash-forward to today, controllers are becoming more accessible within corporate and educational settings, and more.   “You either see either of the two extremes. You’ll either see your standard button panel or a seven-inch touch screen on the wall […]

Read More
Cutting Through
Designing Aurora’s Newest Products with PoE in Mind

The Pro AV world is shaking it up. Speaking on the importance of AV from a manufacturer, factory, and distribution level, host Bobby Brill chatted with Production Manager of Aurora Multimedia Nick Reiser about the importance of AV implementing PoE capabilities.   AV work is about more than just setting up a screen – almost everything […]

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Cutting Through
The Road Map for the Future

With the return to in-person trade shows comes the excitement of witnessing technological advances firsthand. Aurora Multimedia, a company dedicated to changing the topology of AV, participates in many of these events, like the Integrated Systems Europe show in Spain on May 10–13. In this episode of Cutting Through, host Tyler Kern spoke with Aurora’s […]

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Cutting Through
Preparing for ISE and InfoComm

Tyler Kern interviewed Paul Harris, CEO at Aurora Multimedia, ahead of the 2022 ISE and InfoComm tradeshows to explore current AV industry trends and upcoming product announcements. Aurora Multimedia is an AV industry leader providing products for all industries, “our main focus market is commercial AV… we do a lot of digital signage, hospitality, medical, […]

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Cutting Through
Will Higher Education Invest in Entryway Devices as a Risk Mitigation Tool?

Since the beginning of the pandemic, every industry has had conversations about how to use technology to mitigate risk and return to full capacity. Those discussions remain imperative, as it appears that COVID-19 is likely to become an endemic. Should that track to be accurate, the virus will be something that stays around indefinitely. […]

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Latest

Anamorphic
Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
March 24, 2023

The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses.  By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]

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gap between the real world and the metaverse
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
March 24, 2023

How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]

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authenticity
Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
March 24, 2023

Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]

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All Cutting Through
Aurora Hires the “Dream Team” of Education
November 30, 2022

At some point, you have likely tried to “do it yourself” without an expert, whether building furniture from instructions, installing equipment in your house, or fixing your car. But wouldn’t it have been nice to speak to an expert ahead of time so they could guide you through the processes and use of the tools […]

Read More
The Plan Behind the RXT Interface
September 16, 2022

Just a decade ago, the first customizable eight-button controller was introduced to the market with interactive technology. Flash-forward to today, controllers are becoming more accessible within corporate and educational settings, and more.   “You either see either of the two extremes. You’ll either see your standard button panel or a seven-inch touch screen on the wall […]

Read More
Designing Aurora’s Newest Products with PoE in Mind
September 9, 2022

The Pro AV world is shaking it up. Speaking on the importance of AV from a manufacturer, factory, and distribution level, host Bobby Brill chatted with Production Manager of Aurora Multimedia Nick Reiser about the importance of AV implementing PoE capabilities.   AV work is about more than just setting up a screen – almost everything […]

Read More
The Road Map for the Future
May 9, 2022

With the return to in-person trade shows comes the excitement of witnessing technological advances firsthand. Aurora Multimedia, a company dedicated to changing the topology of AV, participates in many of these events, like the Integrated Systems Europe show in Spain on May 10–13. In this episode of Cutting Through, host Tyler Kern spoke with Aurora’s […]

Read More
Preparing for ISE and InfoComm
May 2, 2022

Tyler Kern interviewed Paul Harris, CEO at Aurora Multimedia, ahead of the 2022 ISE and InfoComm tradeshows to explore current AV industry trends and upcoming product announcements. Aurora Multimedia is an AV industry leader providing products for all industries, “our main focus market is commercial AV… we do a lot of digital signage, hospitality, medical, […]

Read More
Will Higher Education Invest in Entryway Devices as a Risk Mitigation Tool?
February 10, 2022

Since the beginning of the pandemic, every industry has had conversations about how to use technology to mitigate risk and return to full capacity. Those discussions remain imperative, as it appears that COVID-19 is likely to become an endemic. Should that track to be accurate, the virus will be something that stays around indefinitely. […]

Read More
Cutting Through: Checking In with Aurora Multimedia at InfoComm 2021
November 15, 2021

In this episode of Cutting Through, the no B.S. Pro AV podcast from Aurora Multimedia, Host Tyler Kern joined CEO and CTO of Aurora Multimedia, Paul Harris, at InfoComm 2021. This is the largest, most exciting Pro AV industry event in North America. The two discussed the three key products Aurora Multimedia is showcasing at […]

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AV-over-IP Solutions Bring a New Era of Performance and Flexibility
June 7, 2021

On this episode of Cutting Through – An Aurora Multimedia Podcast, host Shelby Skrhak talked with Paul Harris, CEO of Aurora Multimedia, John Henkel, Product Marketing Manager, NETGEAR, Laurent Masia, Director of Product Line Management, NETGEAR. The group talked about the advantages of AV over IP. Aurora has a history of innovation. From the introduction […]

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Cutting Through: Full Solution Temperature Tablets
April 27, 2021

Temperature tablets are a critical tool in ensuring businesses and venues operate during the pandemic and beyond in a safe way. But not all temperature tablets are alike. Quality matters, and the solutions a tablet offers do too. Paul Harris, CEO of Aurora Multimedia, knows the difference between a reliable temperature tablet and one that […]

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