Cutting Through

Fostering Innovation and Interoperability: Aurora Multimedia & SDVoE’s Vision for AV

Fostering Innovation and Interoperability: Aurora Multimedia & SDVoE's Vision for AV

In a recent episode of “Cutting Through,” host Ben Thomas dove deep into the evolving world of AV over IP with industry leaders Paul Harris, President & CEO of Aurora Multimedia, and Stephane Tremblay, CEO of the SDVoE Alliance. As Infocomm looms and the industry buzzes with anticipation, they explored what’s new and what’s next. […]

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Latest

Cutting Through
Powering Growth with Strong Partnerships: Aurora & AV Consultants

In this episode of “Cutting Through,” host Bobby Brill engages in a dynamic conversation with Charles Duncan, National Consultant Resource Manager at Aurora Multimedia. Together, they delve into the transformative trends of 2023 and unveil Aurora Multimedia’s strategies for harnessing innovation in 2024. Key Points of Discussion: The Evolution of AV Control Systems: Charles highlights […]

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Cutting Through
Aurora Makes a Large Investment in HETMA

In a landmark move, Aurora Multimedia recently announced a groundbreaking $6.6 million donation of IP control system products to the Higher Education Technology Managers Alliance (HETMA). This significant contribution is set to revolutionize the education technology sector, potentially altering the educational landscape for years to come. But beyond the impressive figure, what does this […]

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Cutting Through
Aurora Multimedia’s Silver Anniversary: Embracing 25 Years of Success at InfoComm

Paul Harris, the CEO of Aurora Multimedia, joins the latest episode of Cutting Through to tease what listeners can expect from InfoComm 2023. In this episode, we will be delving into two major upcoming events, InfoComm and the 25th Anniversary of Aurora as a company. Join us as we explore these topics and gain insights […]

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Cutting Through
Aurora Hires the “Dream Team” of Education

At some point, you have likely tried to “do it yourself” without an expert, whether building furniture from instructions, installing equipment in your house, or fixing your car. But wouldn’t it have been nice to speak to an expert ahead of time so they could guide you through the processes and use of the tools […]

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Cutting Through
The Plan Behind the RXT Interface

Just a decade ago, the first customizable eight-button controller was introduced to the market with interactive technology. Flash-forward to today, controllers are becoming more accessible within corporate and educational settings, and more.   “You either see either of the two extremes. You’ll either see your standard button panel or a seven-inch touch screen on the wall […]

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Cutting Through
Designing Aurora’s Newest Products with PoE in Mind

The Pro AV world is shaking it up. Speaking on the importance of AV from a manufacturer, factory, and distribution level, host Bobby Brill chatted with Production Manager of Aurora Multimedia Nick Reiser about the importance of AV implementing PoE capabilities.   AV work is about more than just setting up a screen – almost everything […]

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Latest

One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

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digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

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experiences
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

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The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

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Other Cutting Through
The Road Map for the Future
May 9, 2022

With the return to in-person trade shows comes the excitement of witnessing technological advances firsthand. Aurora Multimedia, a company dedicated to changing the topology of AV, participates in many of these events, like the Integrated Systems Europe show in Spain on May 10–13. In this episode of Cutting Through, host Tyler Kern spoke with Aurora’s […]

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Preparing for ISE and InfoComm
May 2, 2022

Tyler Kern interviewed Paul Harris, CEO at Aurora Multimedia, ahead of the 2022 ISE and InfoComm tradeshows to explore current AV industry trends and upcoming product announcements. Aurora Multimedia is an AV industry leader providing products for all industries, “our main focus market is commercial AV… we do a lot of digital signage, hospitality, medical, […]

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Will Higher Education Invest in Entryway Devices as a Risk Mitigation Tool?
February 10, 2022

Since the beginning of the pandemic, every industry has had conversations about how to use technology to mitigate risk and return to full capacity. Those discussions remain imperative, as it appears that COVID-19 is likely to become an endemic. Should that track to be accurate, the virus will be something that stays around indefinitely. […]

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Cutting Through: Checking In with Aurora Multimedia at InfoComm 2021
November 15, 2021

In this episode of Cutting Through, the no B.S. Pro AV podcast from Aurora Multimedia, Host Tyler Kern joined CEO and CTO of Aurora Multimedia, Paul Harris, at InfoComm 2021. This is the largest, most exciting Pro AV industry event in North America. The two discussed the three key products Aurora Multimedia is showcasing at […]

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AV-over-IP Solutions Bring a New Era of Performance and Flexibility
June 7, 2021

On this episode of Cutting Through – An Aurora Multimedia Podcast, host Shelby Skrhak talked with Paul Harris, CEO of Aurora Multimedia, John Henkel, Product Marketing Manager, NETGEAR, Laurent Masia, Director of Product Line Management, NETGEAR. The group talked about the advantages of AV over IP. Aurora has a history of innovation. From the introduction […]

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Cutting Through: Full Solution Temperature Tablets
April 27, 2021

Temperature tablets are a critical tool in ensuring businesses and venues operate during the pandemic and beyond in a safe way. But not all temperature tablets are alike. Quality matters, and the solutions a tablet offers do too. Paul Harris, CEO of Aurora Multimedia, knows the difference between a reliable temperature tablet and one that […]

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Temperature Check Kiosks Provide a Business’s First Line of Defense
October 19, 2020

A challenge for businesses today is how to open up safely amid a pandemic so employees and customers can once again enter the premises. Paul Harris, CEO/CTO of Aurora Multimedia Corp, and Jay Leedy, Director of Business Development at Diversified, understand this challenge. They discussed how Diversified’s VitalSign public safety-enhancing digital signage solution provides that first […]

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