Cutting Through

Aurora Hires the “Dream Team” of Education

At some point, you have likely tried to "do it yourself" without an expert, whether building furniture from instructions, installing equipment in your house, or fixing your car. But wouldn't it have been nice to speak to an expert ahead of time so they could guide you through the processes and use of the tools for a stress-free experience? Of Read more

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Cutting Through
Aurora Hires the “Dream Team” of Education
At some point, you have likely tried to "do it yourself" without an expert, whether building furniture from instructions, installing equipment in your house, or fixing your car. Read more
Cutting Through
The Plan Behind the RXT Interface
Just a decade ago, the first customizable eight-button controller was introduced to the market with interactive technology. Flash-forward to today, controllers are becoming more accessible Read more
Cutting Through
Designing Aurora’s Newest Products with PoE in Mind
The Pro AV world is shaking it up. Speaking on the importance of AV from a manufacturer, factory, and distribution level, host Bobby Brill chatted with Production Manager of Aurora Multimedia Read more
Cutting Through
The Road Map for the Future
With the return to in-person trade shows comes the excitement of witnessing technological advances firsthand. Aurora Multimedia, a company dedicated to changing the topology of AV, Read more
Cutting Through
Preparing for ISE and InfoComm
Tyler Kern interviewed Paul Harris, CEO at Aurora Multimedia, ahead of the 2022 ISE and InfoComm tradeshows to explore current AV industry trends and upcoming product announcements. Read more
Cutting Through
Will Higher Education Invest in Entryway Devices as a Risk Mitigation Tool?
  Since the beginning of the pandemic, every industry has had conversations about how to use technology to mitigate risk and return to full capacity. Those discussions Read more

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Opportunities Available for Women in Franchising
November 30, 2022

It may come as a surprise to some, but entrepreneurship is experiencing growth after the pandemic as many people have decided that they want to work for themselves. A great way to become your own boss is to start a franchise. However, the rate of women who own franchises is falling behind their male […]

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Predicting Consumer Behavior to Make Retail Smarter
November 30, 2022

Retail has always been a gamble. What if it didn’t have to be a risk? Retailers are eager to understand consumer behavior and desires before committing to inventory. As expectations for environmentally conscious business practices, retailers are steering away from waste. First Insight helps businesses reach sustainability goals and accurately forecast consumer behavior. How […]

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Improving Financing and Reimbursement Options for Patients and Providers
November 30, 2022

Do you ever think about just how much surgical procedures cost? Well, for the uninsured patient, they can be upwards of a whopping 35 thousand dollars. And for those who are insured, even paying a chunk of that change is sure to make a dent in the wallet.   Since not many individuals will pay […]

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All Cutting Through
Aurora Hires the “Dream Team” of Education
November 30, 2022
At some point, you have likely tried to "do it yourself" without an expert, whether building furniture from instructions, installing equipment in your house, or fixing your car. But wouldn't it have been nice to speak to an expert ahead of time so they could guide you through the processes and use of the tools for a stress-free experience? Of Read more
The Plan Behind the RXT Interface
September 16, 2022
Just a decade ago, the first customizable eight-button controller was introduced to the market with interactive technology. Flash-forward to today, controllers are becoming more accessible within corporate and educational settings, and more.   “You either see either of the two extremes. You’ll either see your standard button panel or a seven-inch touch Read more
Designing Aurora’s Newest Products with PoE in Mind
September 9, 2022
The Pro AV world is shaking it up. Speaking on the importance of AV from a manufacturer, factory, and distribution level, host Bobby Brill chatted with Production Manager of Aurora Multimedia Nick Reiser about the importance of AV implementing PoE capabilities.   AV work is about more than just setting up a screen - almost everything we do now is over Read more
The Road Map for the Future
May 9, 2022
With the return to in-person trade shows comes the excitement of witnessing technological advances firsthand. Aurora Multimedia, a company dedicated to changing the topology of AV, participates in many of these events, like the Integrated Systems Europe show in Spain on May 10–13. In this episode of Cutting Through, host Tyler Kern spoke with Aurora’s Read more
Preparing for ISE and InfoComm
May 2, 2022
Tyler Kern interviewed Paul Harris, CEO at Aurora Multimedia, ahead of the 2022 ISE and InfoComm tradeshows to explore current AV industry trends and upcoming product announcements. Aurora Multimedia is an AV industry leader providing products for all industries, “our main focus market is commercial AV… we do a lot of digital signage, hospitality, Read more
Will Higher Education Invest in Entryway Devices as a Risk Mitigation Tool?
February 10, 2022
  Since the beginning of the pandemic, every industry has had conversations about how to use technology to mitigate risk and return to full capacity. Those discussions remain imperative, as it appears that COVID-19 is likely to become an endemic. Should that track to be accurate, the virus will be something that stays around Read more
Cutting Through: Checking In with Aurora Multimedia at InfoComm 2021
November 15, 2021
In this episode of Cutting Through, the no B.S. Pro AV podcast from Aurora Multimedia, Host Tyler Kern joined CEO and CTO of Aurora Multimedia, Paul Harris, at InfoComm 2021. This is the largest, most exciting Pro AV industry event in North America. The two discussed the three key products Aurora Multimedia is showcasing at this year's in-person Read more
AV-over-IP Solutions Bring a New Era of Performance and Flexibility
June 7, 2021
On this episode of Cutting Through - An Aurora Multimedia Podcast, host Shelby Skrhak talked with Paul Harris, CEO of Aurora Multimedia, John Henkel, Product Marketing Manager, NETGEAR, Laurent Masia, Director of Product Line Management, NETGEAR. The group talked about the advantages of AV over IP. Aurora has a history of innovation. From the introduction Read more
Cutting Through: Full Solution Temperature Tablets
April 27, 2021
Temperature tablets are a critical tool in ensuring businesses and venues operate during the pandemic and beyond in a safe way. But not all temperature tablets are alike. Quality matters, and the solutions a tablet offers do too. Paul Harris, CEO of Aurora Multimedia, knows the difference between a reliable temperature tablet and one that thinks a Woody doll Read more