Maverick of Marketing
With the 2022 budget season heating up, Shannon Maverick, host of Maverick of Marketing, talked to an expert in marketing about his take on how marketers can validate asking for more budget. Scott Todaro, the CMO at Plannuh, Inc. Todaro brought his near thirty years of experience along with him on this journey to…
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Deep Dive Into Omnichannel Marketing: Maverick of Marketing
Omnichannel marketing is essential for marketers. It ensures that a company doesn’t pigeonhole its marketing efforts into one channel but really expand into different areas. On this episode of Maverick of Marketing, Host Shannon Maverick talked with Eric Johannes, Director of Corporate Marketing for IC Systems, an accounts receivable management provider and one of the…
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How Your Personal Brand is Your Ticket To Success
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. Branding isn’t just for large, well-known companies that have name recognition. Individuals need a personal brand, no matter their industry…
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Your Brand is Only as Good as Your Marketing Team
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. What’s the secret to building a strong marketing team? And what’s the makeup of that team? Sharing his wisdom on…
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How to Launch Products in a Virtual World
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. Product launches in the B2B realm traditionally occurred at trade shows. These events offered exposure but also a lot of competition for…
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Legacy Brands Become Modern Communicators
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. When thinking about the most innovative companies around today, we tend to reflect on those that have made the headlines…
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Why Marketing is the True Driver of Sales Enablement
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. The tools and techniques used to diagnose and treat lower extremity conditions are constantly evolving, but CurveBeam stays ahead of…
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Data Centers Are Emerging as Key Players in Grid Stability
As energy systems face increasing strain from rising demand and the transition to renewables, flexibility is becoming the new gold standard for grid reliability. Surprisingly, data centers—once seen solely as power-hungry infrastructure—are stepping up to meet the challenge. With the ability to rapidly reduce consumption or activate standby power during price spikes or grid emergencies,…
The Power of Embracing Change in Small-Town America
As innovation spreads beyond urban centers, small towns are increasingly finding themselves at the forefront of economic transformation. Whether it’s a tech company setting up shop or a new industry planting roots, these shifts present a rare chance for rural communities to redefine their futures. But opportunity alone isn’t enough—it takes local leadership, a collaborative…
Embracing the Cold: A Smarter Path for Sustainable Data Centers
As the digital economy accelerates, so does the need for sustainable infrastructure to support it. Data centers, the engines behind our connected world, consume enormous amounts of energy—especially for cooling. Traditional methods rely heavily on electricity and water, straining both the environment and the bottom line. But companies like Applied Digital are reimagining what’s possible…
Applied Digital Ellendale AI Data Center: February 2025 Update
As AI and high-performance computing (HPC) continue to push technological boundaries, the demand for powerful, efficient infrastructure is more critical than ever. In February 2025, Applied Digital’s Ellendale AI Data Center marked significant progress in meeting that demand. The team announced that ELN02 has officially powered on its first lineup, a major step toward full-scale…