Maverick of Marketing
With the 2022 budget season heating up, Shannon Maverick, host of Maverick of Marketing, talked to an expert in marketing about his take on how marketers can validate asking for more budget. Scott Todaro, the CMO at Plannuh, Inc. Todaro brought his near thirty years of experience along with him on this journey to […]
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Deep Dive Into Omnichannel Marketing: Maverick of Marketing
Omnichannel marketing is essential for marketers. It ensures that a company doesn’t pigeonhole its marketing efforts into one channel but really expand into different areas. On this episode of Maverick of Marketing, Host Shannon Maverick talked with Eric Johannes, Director of Corporate Marketing for IC Systems, an accounts receivable management provider and one of the […]
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How Your Personal Brand is Your Ticket To Success
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. Branding isn’t just for large, well-known companies that have name recognition. Individuals need a personal brand, no matter their industry […]
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Your Brand is Only as Good as Your Marketing Team
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. What’s the secret to building a strong marketing team? And what’s the makeup of that team? Sharing his wisdom on […]
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How to Launch Products in a Virtual World
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. Product launches in the B2B realm traditionally occurred at trade shows. These events offered exposure but also a lot of competition for […]
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Legacy Brands Become Modern Communicators
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. When thinking about the most innovative companies around today, we tend to reflect on those that have made the headlines […]
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Why Marketing is the True Driver of Sales Enablement
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. The tools and techniques used to diagnose and treat lower extremity conditions are constantly evolving, but CurveBeam stays ahead of […]
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Combining Tech and Personal Touch Enhance Guest Experiences and Help Hotels Stay Competitive in the Rapidly Evolving Landscape
As we advance through 2024, the hotel industry stands at a crossroads where technology and personal touch converge to redefine the guest experience. In an era dominated by digital transformation, hotels are not only adopting innovative technologies but are also enhancing the traditional, personalized service that guests cherish. This synthesis of the old and […]
A Day In The Life of a Hybrid Worker
A day in the life of a hybrid worker harnesses the flexibility of modern technology to balance personal responsibilities and professional duties seamlessly. Leveraging devices like Jabra’s Speak2 75 speakerphone, Evolve2 65 Flex headphones, and PanaCast 20 video conferencing webcam help hybrid workers transition smoothly between office settings and remote work, maintaining productivity without […]
Eco Pressures and Investment Shifts are Charting a New Course for U.S. Crude Oil Production
Energy independence and climate policy are increasingly at odds and the recent data from the Energy Information Administration (EIA) reveals a striking trend: the United States has topped global crude oil production charts for the last six years, surpassing all previous records. This development prompts a deeper examination of America’s energy strategy at a […]
Cost Engineering Drives U.S. Automakers Toward Affordable Electric Vehicles
Could cost engineering emerge as a pivotal strategy for U.S. automakers striving to enhance the affordability of electric vehicles (EVs)? Facing significant challenges in production profitability and consumer affordability, manufacturers like Ford and Tesla face increasing pressure from aggressive pricing from Chinese competitors. As these financial pressures mount, highlighted by recent loss reports, […]