Maverick of Marketing

Maverick of Marketing: How B2B Marketers Can Validate Asking for More Budget

With the 2022 budget season heating up, Shannon Maverick, host of Maverick of Marketing, talked to an expert in marketing about his take on how marketers can validate asking for more budget. Scott Todaro, the CMO at Plannuh, Inc. Todaro brought his near thirty years of experience along with him on this journey to […]

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Business Services
Maverick of Marketing: How B2B Marketers Can Validate Asking for More Budget

With the 2022 budget season heating up, Shannon Maverick, host of Maverick of Marketing, talked to an expert in marketing about his take on how marketers can validate asking for more budget. Scott Todaro, the CMO at Plannuh, Inc. Todaro brought his near thirty years of experience along with him on this journey to […]

Read More
Business Services
Deep Dive Into Omnichannel Marketing: Maverick of Marketing

Omnichannel marketing is essential for marketers. It ensures that a company doesn’t pigeonhole its marketing efforts into one channel but really expand into different areas. On this episode of Maverick of Marketing, Host Shannon Maverick talked with Eric Johannes, Director of Corporate Marketing for IC Systems, an accounts receivable management provider and one of the […]

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Business Services
How Your Personal Brand is Your Ticket To Success

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.   Branding isn’t just for large, well-known companies that have name recognition. Individuals need a personal brand, no matter their industry […]

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Business Services
Your Brand is Only as Good as Your Marketing Team

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.   What’s the secret to building a strong marketing team? And what’s the makeup of that team? Sharing his wisdom on […]

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Business Services
How to Launch Products in a Virtual World

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.   Product launches in the B2B realm traditionally occurred at trade shows. These events offered exposure but also a lot of competition for […]

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Business Services
Your B2B Buyer is a Consumer: Why Brand Matters

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.   Solving critical sensing and perception challenges across the entire value chain of the automotive and mobility market segments with its […]

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authenticity
Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
March 24, 2023

Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]

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pre-authorization processes
Insurance Providers Should Prioritize Solutions for Streamlining Pre-Authorization Processes
March 24, 2023

Prior authorization wastes medical and insurance providers’ time and can result in poor patient outcomes. Changes are likely as the federal government reviews legislation. Melanie Musson, a health insurance expert with USInsuranceAgents.com, reminds providers, “Health insurance providers should focus on creating better pre-authorization processes to improve efficiency and patient outcome.” Prior authorization has been […]

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payer dynamics
Provider & Payer Dynamics: Revenue Cycle’s Evolution
March 24, 2023

Pre-authorization is a word that is being tossed around more and more frequently in the healthcare world. Often referred to as pre-approvals, prior approvals, or prior authorizations, these are insurance-dictated restrictions on medicines, tests, or health services that require a check before insurance will officially cover the product or service. More than three quarters of […]

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All Maverick of Marketing
Maverick of Marketing: How B2B Marketers Can Validate Asking for More Budget
September 16, 2021

With the 2022 budget season heating up, Shannon Maverick, host of Maverick of Marketing, talked to an expert in marketing about his take on how marketers can validate asking for more budget. Scott Todaro, the CMO at Plannuh, Inc. Todaro brought his near thirty years of experience along with him on this journey to […]

Read More
Deep Dive Into Omnichannel Marketing: Maverick of Marketing
June 25, 2021

Omnichannel marketing is essential for marketers. It ensures that a company doesn’t pigeonhole its marketing efforts into one channel but really expand into different areas. On this episode of Maverick of Marketing, Host Shannon Maverick talked with Eric Johannes, Director of Corporate Marketing for IC Systems, an accounts receivable management provider and one of the […]

Read More
How Your Personal Brand is Your Ticket To Success
April 14, 2021

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.   Branding isn’t just for large, well-known companies that have name recognition. Individuals need a personal brand, no matter their industry […]

Read More
Your Brand is Only as Good as Your Marketing Team
April 7, 2021

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.   What’s the secret to building a strong marketing team? And what’s the makeup of that team? Sharing his wisdom on […]

Read More
How to Launch Products in a Virtual World
February 3, 2021

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.   Product launches in the B2B realm traditionally occurred at trade shows. These events offered exposure but also a lot of competition for […]

Read More
Your B2B Buyer is a Consumer: Why Brand Matters
January 6, 2021

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.   Solving critical sensing and perception challenges across the entire value chain of the automotive and mobility market segments with its […]

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Legacy Brands Become Modern Communicators
December 16, 2020

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.   When thinking about the most innovative companies around today, we tend to reflect on those that have made the headlines […]

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Why Marketing is the True Driver of Sales Enablement
December 9, 2020

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.   The tools and techniques used to diagnose and treat lower extremity conditions are constantly evolving, but CurveBeam stays ahead of […]

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Marketing as a Citizen of the Community
December 3, 2020

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.   Becoming a trusted source is key to marketing success.  When companies utilize community outreach as a cornerstone to marketing it […]

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