Are Re-Commerce and Circular Shopping Starting a Sustainable Retail Revolution?

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.


The world of retail is shifting, influenced by the desire for more value and sustainability. Brands are answering this change with re-commerce and circular shopping. To discuss this new avenue of commerce, Retail Refined host Melissa Gonzalez spoke with Andy Ruben, Founder and CEO of Trove. Trove is the backend engine for circular shopping, working with brands allowing them to own this channel. Ruben has over two decades of retail leadership experience, holding various senior roles at Walmart.

“Getting more use out of products isn’t rock science; it just makes sense. The doing of it is complex, and that’s why I founded Trove,” Ruben said.

“Brands that engage in this macro shift are making equal or better margins on used business, and it’s an important sustainability move.” -Andy Ruben

This entry into the market comes at a time when resale is growing 25 times faster than the rest of the industry. Ruben noted the reason why is three-fold—value, sustainability, and a more enjoyable shopping experience.

The re-commerce market is good business for brands in many ways. “It enables new customer acquisition and provides revenue that would otherwise go to third parties. It also builds greater loyalty,” Ruben added.

Ruben explained that brands should own these channels and partner with technology experts, which means they can be in the space in a few months and avoid millions in capital expenditures. With a robust infrastructure, brands can also analyze data and continue to optimize this new slice of business.

“Brands that engage in this macro shift are making equal or better margins on used business, and it’s an important sustainability move,” Ruben said.

Circular shopping is also good for in-store business. Customers can bring back items for resale and receive a gift card. It can be a draw to get consumers in stores so they can ensure someone else benefits from their goods and get what they need right now in the same shopping experience.

Listen to Previous Episodes of Retail Refined Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!



Empowering Through Connection: Vogel’s Pyramid Model Approach
July 19, 2024

Mission and Impact: Vogel Alcove, a nonprofit in Dallas, helps homeless children and families through various programs and services. Pyramid Model Framework: Vogel uses the Pyramid Model, an evidence-based framework for promoting young children’s social-emotional development with universal supports, targeted supports, and intensive interventions. Nurturing Relationships and Supportive Environments: Vogel focuses on building nurturing…

Read More
MedPAC’s Miss on Reality of Home Health Financial Reality Results in Suggested Cut in 2025 Proposed Rule
July 19, 2024

The March 2024 MedPAC report recommending a 7% payment reduction for home health agencies in 2025 has sparked significant concern within the industry. Why is this recommendation being met with such resistance, and what does the financial reality of home health agencies look like in contrast to these federal suggestions? Are the MedPAC recommendations…

Read More
baseball game
Sixth Inning- What are the Stages Where Your Business Takes Place?
July 18, 2024

When you think of a baseball game, you might picture the crack of the bat or the roar of the crowd as a home run sails over the outfield fence. But for the Savannah Bananas, the game is just one part of the spectacle. Jesse Cole, the mastermind behind this innovative team, shares how…

Read More
skilled trades career
A Skilled Trades Career Provides a Future-Proof Path
July 18, 2024

In today’s rapidly changing job market, a skilled trades career offers a viable and attractive option, especially for the younger generations exploring alternatives to traditional college education. Recent trends indicate a significant shift in interest in these hands-on professions. On Straight Outta Crumpton, host Greg Crumpton engages in a lively conversation with Nicole Bass,…

Read More