Does Live Streaming Have a Permanent Place in Retail?

 

We haven’t even scratched the surface when it comes to the future of live streaming. Mostly when we thing of live streaming we think of things like Facebook Live or Instagram Live but now more than ever there are options where content can be live streamed.

In this clip of MarketScale’s Retail Refined Melissa Gonzales speaks with Kenneth Tan Co-Founder and CEO of BeLive Technology a company that offers live streaming solutions to retailers and big companies. The two dive into what BeLive Technology is all about and what current trends are happening in live streaming and what the future can hold for it .

So, why is live streaming so hot right now? Tan offered several reasons for this. “The technology is more accessible. The content quality increased, as well. The pandemic is another factor.”

Since consumers are hooked on it, that means retailers see its potential, too. “There has been a spike in retailers using it to engage audiences. Brands are ready to invest in it,” Tan said.

Retailers can use the medium in different ways to host a chat, live shopping that delivers a real-time e-commerce experience, and entertainment.

That investment is one that retailers expect a return on, so how do they measure its effectiveness. Creating a live stream usually has the objective of selling products. “Engagement metrics are important for this. Conversions, too, if trackable on a brand’s website,” Tan replied.

Tan also talked about what makes a live stream for retailers a success. After all, these productions are for the audience. “It’s an experience for the viewer, so you have to speak to them. Products should be demonstrable like beauty products, electronics, and apparel. They should have high production quality and use multiple camera angles.”

Every week Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.

More Stories Like This One:

Why Your Brand Should Live Stream

Why Streaming in Spanish may be a Growing Market For Businesses

Follow us on social media for the latest updates in B2B!

Image

Latest

Listen Carefully, Respond Creatively
April 12, 2024

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, delves into the transformative business philosophy of “listen carefully, respond creatively.” This approach has not only skyrocketed the Savannah Bananas to fame but also serves as a universal blueprint for revolutionizing customer service and engagement across all sectors. […]

Read More
Stacey Childress, Senior Advisor at McKinsey and Company, discusses higher ed
Bold Measures are Needed to Improve Investment in Higher Education
April 12, 2024

The stakes for higher education have never been higher as the educational landscape sees rapid evolution. As universities and colleges grapple with the dual challenges of technological disruption and increasing demands for accessible, quality education, the question of how best to implement investment in higher education becomes a priority. This debate has been ignited […]

Read More
wake up healthy
Hey, it’s 9 am… Wake up Healthy with 9amHealth!
April 12, 2024

Healthcare Rethink host Brian Urban explores ways to wake up healthy and stay healthy with his guest, Dr. Avantika Waring, MD, the Chief Medical Officer, at 9amHealth. This episode delves into the transformative approach to healthcare delivery championed by 9amHealth. Dr. Waring’s journey from a humanities student with a love for French to a […]

Read More
public safety and security
Strengthen Public Safety and Security: Modernize Radio Communication for Better Field Response
April 11, 2024

The importance of radio communication within public safety and security operations remains unbeaten in an era dominated by digital transformation. This medium, essential for over a century, continues to be the lifeline for responders on the front lines. From ensuring the safety of field agents to facilitating real-time critical information flow and enhancing situational […]

Read More