The French government has collaborated with commerce, ecommerce, and supermarket representatives to push back Black Friday sales while France is still under strict COVID lockdown. The delay will level the playing field between large “essential” retailers, and small “non-essential” businesses as consumers spend during the holidays. According to the Associated Press, France’s Economy Minister, Bruno Le Maire, arranged the deal, “with the understanding that lockdown-shuttered businesses will have been allowed to reopen by then.”

MarketScale Radio Hosts Daniel Litwin and Tyler Kern consider whether this collaboration between government and big business will benefit small businesses and whether something similar could work in the States. Litwin considers whether the move will in fact help quell COVID cases, while Kern considers the various marketing and messaging strategies that could have the same effect.

KEY POINTS:

  • French commerce, ecommerce, and supermarket executives, including Amazon, agree unanimously to postpone their Black Friday sales in the region.
  • France moves Black Friday from November 27 to December 4.
  • “Non-essential” French businesses, especially small brick & mortars, get in on holiday spending with the delay.

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