France Postpones Black Friday Sales in an Effort to Aid Small Business Sales
The French government has collaborated with commerce, ecommerce, and supermarket representatives to push back Black Friday sales while France is still under strict COVID lockdown. The delay will level the playing field between large “essential” retailers, and small “non-essential” businesses as consumers spend during the holidays. According to the Associated Press, France’s Economy Minister, Bruno Le Maire, arranged the deal, “with the understanding that lockdown-shuttered businesses will have been allowed to reopen by then.”
MarketScale Radio Hosts Daniel Litwin and Tyler Kern consider whether this collaboration between government and big business will benefit small businesses and whether something similar could work in the States. Litwin considers whether the move will in fact help quell COVID cases, while Kern considers the various marketing and messaging strategies that could have the same effect.
KEY POINTS:
- French commerce, ecommerce, and supermarket executives, including Amazon, agree unanimously to postpone their Black Friday sales in the region.
- France moves Black Friday from November 27 to December 4.
- “Non-essential” French businesses, especially small brick & mortars, get in on holiday spending with the delay.
For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.
Follow us on social media for the latest updates in B2B!
Twitter – @RetailMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Verizon Leaders: Unlocking Connectivity with the Verizon Partner Network
For a special episode of The Verizon Partner Network the focus was on the considerable role of partnerships in the Verizon Partner Program and the leaders shared their perspectives on the initiative. Their conversation brought about a lot of thought-providing context on the evolving telecommunications landscape. In today’s era, collaboration and integration are key to […]
Mark Tina Envisions Differences to the Verizon Partner Network in 2024
In the dynamic telecommunications landscape, Verizon’s Partner Network continues to evolve, adapting to new trends and opportunities. For another segment featuring Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business Group, he explores exactly what types of significant changes and advancements the Verizon Partner Network will see in 2024. In this […]
Mark Tina Explores the Importance of Partners in Verizon Business Group Success
A special episode of The Verizon Partner Network focuses on an examination of an industry marked by fierce competition and rapid innovation. But most importantly, how the role of partnerships in a company’s success is increasingly vital. Mark Tina, the VP of Indirect Channel Distribution and Channel Chief at Verizon, details why partners are essential […]
