How Do You Capture Customer Intent?

This week Retail Refined looks into capturing customer intent and how brands and retailers will be positioned better than before post COVID.

In this discussion, host Melissa Gonzalez dives into the possibilities of contactless data capture with Amanda Latifi, Co-Founder and CEO of Hafta Have. Technology has traditionally been cumbersome and heavily reliant on hardware but now solutions are becoming “lighter” weight and the value proposition to the customer, not just the retailer, is becoming clearer. Listen to how Hafta Have is helping illuminate insights around exactly what shoppers are browsing in-store and unlocking opportunities to continue the offline conversation just as retailers would if a shopper were to abandon their cart online, and learn how its becoming an effective sales and marketing tool.

About the Guest

Named one of “5 Women at the Cusp of Fashion + Technology Innovation”, Amanda Latifi is the co-founder and CEO of Hafta Have, a platform that empowers brick & mortar stores to perform more like online. Amanda brings 15 years of experience in retail strategy and brand marketing for Fortune 500 brands: McDonald’s, SC Johnson Brands, MarsWrigley (Skittles, Combos, Milky Way). A brand strategist assigned to McDonald’s during the recession, Amanda was an integral member of the company’s ‘value team’ studying price-sensitivity thresholds across the U.S.

Hafta Have helps retailers collect limited offline data on their customers browsing in-store with a personalized mobile messaging platform (patent-pending) leveraging data captured in-store to drive conversion, helping retailers recover in-store abandonment with the tactics of online. Contactless. No app, no hardware; all SMS.

What Melissa Asked

  • What it means to capture customer intent
  • What do you see as the biggest obstacle causing such a gap between being able to capture content online, but not in-store?
  • How have you seen COVID opening up opportunities to better capture customer intent?
  • When you can capture customer intent, what insights can a retailer or brand glean?
  • Share takeaways from Starbucks and Chili Beans case studies (what made each successful)?
  • How does Hafta Have serve as a tool for sales and marketing teams?

Listen To Previous Episodes of Retail Refined Right Here!

Follow us on social media for the latest updates in B2B!

Image

Latest

Women's empowerment
Seizing the Narrative: The Transformative Impact of Storytelling on Women’s Empowerment
April 19, 2024

With gender equality becoming a significant global agenda, the narrative around women’s empowerment is more relevant than ever. Amid rising awareness and shifting societal norms, women are increasingly seeking avenues for self-expression and empowerment. A recent study by the Global Gender Gap Report highlights that while progress is being made, substantial efforts are still […]

Read More
V2G technology
Plug into the Future: Decoding V2G for Utility Applications
April 19, 2024

Brian Rudy from Verizon IoT and Melissa Chan of Fermata Energy explore the cutting-edge potential of vehicle-to-grid (V2G) technology at DISTRIBUTECH 2024. Their discussion highlights how this innovation transforms electric vehicles into dynamic energy storage units, capable of stabilizing the grid by storing and discharging power as needed. This technology represents a significant shift […]

Read More
zero trust architecture
Secure Grid Modernization with Zero Trust Architecture
April 19, 2024

Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]

Read More
private wireless networks
Private Wireless Networks
April 19, 2024

Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]

Read More