Is Experiential Marketing Retail’s Ticket to a Resurgence?

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.

 

Everything in life is an experience. They have just become more sophisticated and calculated, especially in retail, which is driving experiential marketing. Breaking down what it is, its evolution, and more, Retail Refined host Melissa Gonzalez chatted with David Title, Partner at Bravo Media.

Title offered an overview of Bravo’s history. “We started in the early 2000s when every company needed quality video and animation content. When that became commoditized, we moved into events and interactivity. We then saw opportunities in applying what we knew to more permanent spaces with experiential marketing.”

The company’s team includes designers, developers, and engineers. Their objective is to surprise and delight consumers, something Title says isn’t happening when you shop at Amazon. “With brick and mortar, there’s the chance to have an experience that impacts your day,” Title added.

What he considers to be experiential is connecting and sparking emotion. The company has carried that vision to many big-name projects. Title spoke about the redesign of the Krispy Kreme flagship store in Times Square. “We wanted it to feel like a show because you’re literally on Broadway. It’s multi-media 90-second stories capturing how it’s made and why it’s special, creating a fantasy land.”

“With brick and mortar, there’s the chance to have an experience that impacts your day” – David Title

In determining the “success” of such projects, Title mentioned ROX or return on experience. It’s a soft metric but one measurable by social media mentions and overall impact on shoppers.

In looking to what’s going to ignite experiential marketing, AR is a buzzword. “There are some applications, but there’s a way to go. We should use technology to enhance something, not just show it off. When technology solves a problem in an elegant and effective manner, it’s a wonderful thing.”

Listen to Previous Episodes of Retail Refined Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

AI in marketing
From Queries to Conversations with AI in Marketing Analytics
April 21, 2025

In this episode of the SparkCast, Aby Varma—founder of Spark Novus, a firm that helps marketing leaders adopt AI responsibly and strategically—sits down with Daniel Kravtsov, CEO and Co-Founder of Improvado. Daniel shares his unique journey from Russia to founding a cutting-edge martech company in the Bay Area. Together, they explore how AI agents…

Read More
ESA
ESA Success Requires Strategy, Infrastructure, and Support Beyond Legislation
April 21, 2025

As education savings accounts (ESAs) gain traction across the United States, the conversation is shifting from policy debates to the complexities of implementation. Fueled by post-pandemic dissatisfaction with traditional school models and a desire for more customizable educational options, ESAs are being adopted in a growing number of states, often under “universal” frameworks. But…

Read More
supply chain data analytics
Supply Chain Data Analytics Fails Without Clean Data, Ventagium Delivers the Fix
April 21, 2025

Supply chain leaders face an overwhelming volume of siloed data across ERPs, TMS platforms, and warehouse systems, yet few know how to align it for smarter decisions. The stakes are rising fast. According to Capgemini’s 2024 report Data: A Powerful Ally in Tackling Scope 3 Emission Reduction Targets, 85% of organizations cite data access…

Read More
cancer immunotherapy
What’s Next in Preclinical Cancer Immunotherapy Research?
April 19, 2025

As the field of cancer immunotherapy rapidly evolves, researchers are turning to next-generation in vitro technologies to replicate the complexities of the tumor microenvironment with unprecedented fidelity. Organoid platforms and ex vivo patient-derived tissue models are transforming how scientists approach preclinical testing, offering deeper mechanistic insights and better predictive power for therapeutic response. With immunotherapies…

Read More