The Evolution of Sampling: Retail Refined

 

In a post-COVID world, sampling will be a new experience. The evolution will be solved by the digitization of vending led by a curated consumer journey. In this episode, host Melissa Gonzalez speaks with Marci Weisler, Chief Commerical Officer of Vengo Labs, a leading digital marketing and retail tech company connecting brands and consumers in the places they go by combining media, product sampling and retail.  Learn how digital machines will go contactless and be a key tool for data collection from top of funnel to conversion for brands and retailers, as consumers are empowered to have a “remote controlled” shopping experience in the future.

About Marci

Marci Weisler is an accomplished executive and advisor with broad experience growing and managing digital businesses for both startups and brands, with a focus on strategy and execution, innovation and transformation. She’s currently Chief Commercial Officer of Vengo Labs, and prior she had her own consultancy with clients including Kellogg’s, Gilt and Entertainment Benefits Group as well as startups disrupting health, media, and mobile. Marci also founded SWSI Media (Smart Women. Smart Ideas), which powers women-founded and women-led businesses and co-executive produced Queen Bossa series combining competition and mentorship for black women entrepreneurs that aired on BETher.

About Vengo Labs

Vengo is a leader in marketing and retail technology, at the intersection of unattended retail, digital out-of-home (DOOH) media, and attributable product sampling.  Vengo continues to expand both its Core Network and In-Retail solutions and offer new solutions for brands, locations, and stores engaging with consumers.
https://vengolabs.com/

What Melissa Asked

1. Marci, tell us about your role as Chief Commercial Officer at Vengo?
2. You are no stranger to digital strategies and innovation for brands, what are your thoughts on how those aspects will be even more intertwined into physical retail post COVD-19?
3. Sampling in particular will be a challenge in store, especially when it comes to things like beauty testers, how do you see Vengo helping the industry solve for this?
4. What kind of data do you capture and how do you help your clients contextualize that data and glean insights?
5. What have been some of your most successful activations and why? What are key elements for a successful formula?
6. With the world moving to a less touch reliant world, how do you see digital mini machines like yours evolve. You recently implemented contactless machines, how will it work?

Upcoming Event

Melissa will be hosting a webinar titled The New Consumer Behaviors That Will Reshape The Physical Store on June 9th. During the session, she will cover how stores will approach the reallocation of front-of-house and back-of-house employees to better serve new logistical needs and customer expectations.

For more information or to register for the seminar, you can visit Retail Innovation Week.

Listen To Previous Episodes of Retail Refined Right Here!

Follow us on social media for the latest updates in B2B!

Image

Latest

healthcare cybersecurity
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
March 28, 2024

Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]

Read More
next chapter
Keith Elias: Pro Sports Retirement Doesn’t Have to Be a Fumble. NFL’s Support Systems Ease Transition to Next Chapter
March 28, 2024

The spotlight is shifting, we’re not just cheering on professional athletes during their prime, but also wondering what happens when the final whistle blows as they move from the peaks of their careers into the next chapter of their lives. The conversation turns to the challenges they face outside the sporting arena and the […]

Read More
Shaping the Future of Warehouses: Key Takeaways from MODEX 2024
Shaping the Future of Warehouses: Key Takeaways from MODEX 2024
March 28, 2024

As the logistics and material handling sectors pivot towards recovery and innovation, MODEX 2024 emerges as the crucible of transformation. With an attendance spike reminiscent of pre-pandemic vigor—up by 30%—the event has become the epicenter of technological showcases, signaling a new chapter for industry efficiencies. The stakes? A competitive edge in an industry where, […]

Read More
IWCE 2024
Icom Hits Orlando for the International Wireless Communications Expo (IWCE 2024)
March 28, 2024

Icom America’s Jon Paul Beauchamp was in Orlando, Florida for IWCE 24, the International Wireless Communications Expo. Beauchamp sent greetings from Icom’s Booth, #805. Catch all of the highlights at Icom America.

Read More