What is Behind Retail’s Bounceback?

The Voice of B2B, Daniel Litwin, was joined by John Kelly to discuss the recovery of the retail industry amid the COVID-19 pandemic. Kelly is the CEO of Zenreach, a walk-through marketing company.

Litwin and Kelly first discussed the recovery of the retail industry this year and whether or not a return to pre-COVID foot traffic could happen.

“Right now our models are not predicting a return to normal this year,” said Kelly.  He explained that while there was an increase in foot traffic for two months leading into June, that trend has stagnated. Zenreach predicts that by the end of the year, retail foot traffic will reach 65% of normal.

Zenreach gathers data on foot traffic by measuring mobile phone pings for wifi signals in local establishments with nearly 10,000 data gathering locations across North America.

Kelly explained that retail is recovering faster than restaurants, bars, and nightclubs for reasons such as less government restrictions on the sector as well as consumer sentiment being more comfortable with browsing stores while practicing social distancing and other safety precautions. Many retail locations have also been utilizing in-store pickup services with great success.

When asked how the restaurant and bar industries could improve their recovery, Kelly recommended, “make sure that you let your consumers know what safety precautions you’re taking.” He emphasized the importance of getting the word out using online channels to best reach customers.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

intelligent audio systems
Redefining Security: The Critical Role of Voice in Intelligent Audio Systems
April 1, 2025

In the world of security technology, vision has long taken precedence—cameras, analytics, and access control have dominated the conversation. But what if we’ve been underestimating our oldest, most human sense of communication: voice? The rise of intelligent audio in security systems marks a turning point in how we protect spaces and people, shifting from passive…

Read More
How PSA is Empowering Integrators to Navigate AI, Mobile Credentials, and Modern Business Challenges?
April 1, 2025

As the security integration industry contends with rapid technological advancement and increasing business complexity, many integrators are looking for the tools, training, and guidance to keep pace. At the center of this evolution is AI—transforming not just the products integrators deploy but also the way they operate their businesses. Meanwhile, the shift to mobile credentials…

Read More
facial recognition
Biometrics Beyond Security: A New Era for Facial Recognition
April 1, 2025

Facial recognition technology has long hovered on the fringe of mainstream adoption—promising futuristic solutions but often shackled by high costs, limited applications, and public skepticism. In 2024, however, a pivotal shift is underway. Thanks to advances in edge devices, reduced price points, and changing attitudes toward digital identity, biometric authentication—particularly facial recognition—is now finding a…

Read More
SIA RISE Community
How SIA RISE is Shaping the Industry Through Community and Intentional Growth?
April 1, 2025

The security industry is experiencing a quiet revolution—one led not by technology alone, but by a new wave of passionate young professionals. As legacy systems give way to modern, cloud-based platforms and mobile-first solutions, the need for fresh perspectives, diverse skill sets, and energized leadership is more pressing than ever. One organization at the forefront…

Read More