Articles by tag: Big Tech

Want to Support and Encourage More Women in Tech? Focus on Company Culture and Equity in Hiring

Women in tech

Late last year, a problematic statistic came to light: Over 50% of women in tech reported experiencing sexual harassment, inequality or discrimination at some point during their work life. And with startup culture often being compared to college frat life, some believe that women may find it even harder to fit in. It seems […]

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Articles
Big-Tech Layoffs: Recession or Mismanagement?

“The recession is coming; the recession is coming! ” – Paul Revere, 2022 As whispers of a pending recession become louder and louder, it stands to reason these major layoffs in big-tech are a preemptive measure to keep companies afloat. So far, we’ve seen companies like Twitter, Amazon, Meta and more laying off, in […]

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Business Services
How Flexible are Big Tech’s Hybrid Work Models?

Just over a year ago, Big Tech companies found themselves making the transition from a predominantly office-centric culture to fully remote. Now with the business world seeking to regain a sense of normalcy, Big Tech companies are beginning to change their tune on permanent work-from-home flexibility, as they decipher what range of hybrid work models […]

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Healthcare
Why Big Tech Sees Value in Healthcare Data

The COVID-19 pandemic hit just as many countries were finding their long-term stride around value-based care, one of the leading strategies for reimagining global health systems. Pushing up on ten years after the publication of the study, “The Strategy That Will Fix Healthcare,” we have a better picture of what is and isn’t working […]

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Business Casual
Australian Government Moves Forward with Making Tech Giants Pay News Publishers: Business Casual

Google and Facebook have been under increasing scrutiny for their power. Australia aims to confront that power head-on with a recent code drafted by the Australian Competition and Consumer Commission (ACCC). The draft forces the tech giants to pay Australian publishers in order to share their digital content. Powered by RedCircle Australia’s move aims to […]

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Business Casual
Greenpeace Report Puts Distance Between Big Tech and Big Oil: Business Casual

After Tuesday’s Greenpeace report highlighting how Google, Microsoft, and Amazon use AI and warehouse servers to support the location and retrieval of oil and gas deposits from the earth for the likes of Shell, BP, and ExxonMobil—helping big oil profit from climate destruction—a Google spokesperson unloaded a bombshell pledge, confirming that the company “will […]

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Podcasts
Australia Makes Big Tech Pay for News, Literally

On this Business Casual segment, hosts Tyler Kern and Daniel Litwin are joined by producer Taylor Bagley to highlight a shift in Australian media dynamics between legacy corporate media platforms, independent journalism, and Big Tech aggregators. Australian Treasurer Josh Frydenberg released plans to force major tech companies, like Google and Facebook, to pay media […]

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Brand experience with APL
Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
March 28, 2024

The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]

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Balancing professional growth and personal well-being
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
March 28, 2024

In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]

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marketing careers
The Impact of AI on Marketing Careers
March 28, 2024

In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]

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healthcare cybersecurity
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
March 28, 2024

Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]

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Other Articles
Unemployed Workforce Turns to Amazon, Gig Economy, and Grocers for Jobs: Business Casual
March 26, 2020

On this snippet from Business Casual, host Daniel Litwin paints a picture of the potentially massive spike in unemployment around the corner due to coronavirus. As more workers at small businesses or in service industries lose their jobs, large entities in our economy look to hire en masse: grocers, gig economy platforms, and ecommerce giants. […]

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White House Turns to Big Tech to Fight Coronavirus: Business Casual
March 18, 2020

On this episode of MarketScale’s Business Casual, hosts Tyler Kern and Voice of B2B Daniel Litwin discuss U.S. Chief Technology Officer Michael Kratsios’ remote conference call to some of the biggest players in tech, requesting their help in mapping out a response plan to the COVID-19 pandemic. So, what exactly is the White House […]

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