Articles by tag: content creation
In the latest episode of “UGC for B2B: Experts are All Around You,” hosts Geoffrey Short and Gordie Tamayo delve into the evolving landscape of user-generated content (UGC) in the B2B sector. The episode, aired on February 6, 2025, focuses on the shift from traditional content formats like PDFs and blogs to dynamic videos…
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Generative AI Remains at an IP and Privacy Crossroads
As artificial intelligence becomes increasingly integrated into our daily lives and business operations, the conversation around its ethical and legal implications grows louder. It’s clear that generative AI will continue to face legal battles; applications from oncology, to mental health services, to the classroom, are raising questions about AI’s ethics and the consequences of…
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Content-Forward & Performance Skills are Elevating Storytelling in B2B Sales
Is storytelling in B2B sales an art or a science? Perhaps the art of sales is in the storytelling, and telling that story to make an impact is the science. In the fast-paced world of B2B sales, the convergence of content creation and performance skills is no longer a novelty but a necessity. As…
Business Services
Unveiling the Power of Co-Created Content with Dennis Yu and Danny Leibrandt
In a recent video discussion on co-created content, Dennis Yu, CTO of BlitzMetrics and Content Factory, and Danny Leibrandt, Pest Control SEO, emphasized the power of authenticity in content creation. They highlighted that content feels more genuine and resonates better with the audience when natural and organic rather than staged professionally. Yu and Leibrandt…
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Using the Dollar-a-Day Strategy to Boost Engagement Rates
The digital age has ushered in a plethora of marketing strategies, each with its own unique promise. But among these, a simple yet potent method, termed “dollar-a-day,” is changing the landscape. Rooted in consistency and adaptability, the “dollar-a-day” strategy centers on micro-investments that test content for engagement, particularly on platforms like Twitter, Facebook, and…
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The Power of Interconnectedness for Unleashing Marketing Potential
In a world saturated with digital content and marketing potential, building genuine, long-lasting relationships with your audience stands paramount. Gone are the days when a single catchy ad line or a well-crafted marketing campaign sealed the deal. Today, the art of relationship-building and marketing potential at scale hinges on consistent, diverse, and strategically distributed…
Business Services
A New Era in Digital Entertainment: From Backyard Battles to Global Stardom with Dude Perfect’s Garrett Hilbert. Part 2 of 2
The journey from backyard battles to global stardom continues in part 2 of Matt Brost’s interview with Garret Hilbert. In recent years, the digital entertainment landscape has undergone a seismic shift. No longer are celebrities solely born from traditional media; now, a new breed of stars emerges from the vast expanse of the internet….
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Icom and EPCOM Showcase Real-World Impact of Trusted Communications at IWCE 2025
At the International Wireless Communications Expo (IWCE) 2025—an event focused on mission-critical communications for industries like public safety and utilities—EPCOM and Icom stood out by demonstrating how trusted technology and long-term partnerships can deliver real impact. Representing EPCOM, Director of Customer Success Abril Rodriguez highlighted the company’s role as a long-time partner and recent U.S….
New Telex-Icom Compatibility Enables Channel Change, ANI, and Emergency Decode from Dispatch
At this year’s International Wireless Communications Expo (IWCE), Telex and Icom introduced an important step forward in critical communications: the integration of Telex dispatch consoles with Icom’s P25 mobile radios. This new compatibility allows dispatchers to access key radio functions—such as channel change, ANI (Automatic Number Identification), and emergency alert decoding—directly from the Telex console. The…
The Future of AI in Education Starts with Empowering Teachers
Teachers are overburdened, overwhelmed, and often under-supported. Take the school year of 2022-23 for example — During the year, the average K–12 educator was found to juggle a whopping 49 digital tools. This digital overload, compounded by post-COVID challenges, has not only tethered teachers to their desks but eroded the essential human connection in…
FuturePorts Reimagines Port Leadership and Innovation in Logistics
As global trade logistics falls under more and more pressure to be faster, greener, and more transparent, port authorities and stakeholders are facing a new kind of challenge: how to modernize infrastructure while balancing environmental and community demands. Ports such as Los Angeles and Long Beach are at the epicenter of innovation and scrutiny,…
