Articles by tag: Video
Josh Brummett, MarketScale Senior Director of Video Production, hosted Duncan Johnson to discuss how to become a master of lighting. Johnson is an experienced filmmaker with a well rounded background of photography, film, and video projects. Johnson spoke to his background in the industry and his introduction to lighting and how it has shaped […]
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MarketScale Creates - Podcast
Marketscale Creates: YouTube’s Past, Present, and Future Role in Fostering a Media Career
YouTube is an often overlooked social media platform, disregarded for the more digestible, quickly-consumable content of Instagram or Twitter. But for videographers and cinematographers, it’s a primary tool for showing and sharing their work. “Marketscale Creates,” takes a look at the YouTube platform with guests Chris Murray and Marcos Rocha, YouTubers and media professionals. […]
In Focus
In Focus: A New Video Production Podcast
On the first episode of In Focus, host Josh Brummett sat down with fellow MarketScale creative Steve Palaia, Senior Creative Lead, to discuss the latest camera technology from Sony and Canon, the future of movie theaters, and the value of having a well-rounded background in the video industry. Palaia tackles a wide array of […]
Business Casual
Business Casual: Instagram Experiments with Creator Content Monetization Features & IGTV Ads
During the COVID-19 crisis, as creators embraced Live in new ways, Instagram viewership increased 70% from February to March. Offering new ways for creators to make money through Instagram Live and IGTV, on Wednesday, Instagram launched new tools aimed at boosting revenues for video artistes. While the features are currently in a testing phase, […]
Living Live with Ross Video
Living Live: Leveraging Video to Cover Elections
On this episode of Living Live with Ross Video, Director of Product Marketing, XPression Patrick Twomey and Director of Product Marketing, Virtual Solutions Gideon Ferber joined host Tyler Kern to discuss the upcoming presidential election and how video producers can best leverage their craft to deliver engaging coverage. Twomey said that one of the […]
Education & EdTech
The Online Learning Minute: Bad Online Education Videos
Welcome back to the Online Learning Minute at Marketscale. Today we’re going to explore what makes a BAD online education video. Have you ever sat through someone reading a PowerPoint and only providing voice? I’m sure at one point or another, you have, and you only remember how boring that content was. You likely […]
Education & EdTech
Making Video Accessible to Educators
Modern students can’t remember a time when their lives weren’t saturated with media. These students find technology intuitive and are accustomed to learning on multiple devices, through several different modalities. It’s no surprise, then, that the field of education is increasingly aware of the effectiveness of video-based learning. Christine Umayam, senior content marketing manager for […]
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5 Ways Learning Management Systems Embedded in Your PMS Help Jump-Start Onboarding
Hoteliers planning on new hires and seasonal hires must focus on shorter lessons, interactive experiences, and providing accessible learning tools to workers. By Warren Dehan Independent hoteliers are looking for impactful ways to train tomorrow’s workers – and fast. Hotel leaders must find ways to shorten training time and improve worker decision-making, starting with how […]
Secure Health Data and Services with Workforce and Regulatory Enhancements
The healthcare industry faces a rising wave of cyberattacks, highlighting the critical urgency to fortify cyber defenses. These breaches threaten the integrity and availability of essential healthcare services and sensitive health data, intensifying the need for robust cybersecurity measures. This urgency is partly driven by the complex nature of healthcare technologies and the limited cybersecurity […]
Create a Sustainable Nursing Industry Future through Enhanced Culture and Community Initiatives
The 2022 National Sample Survey of Registered Nurses, released in March 2024, reveals significant shifts within the nursing industry. Despite increased diversity among healthcare workers, issues like burnout and job dissatisfaction have notably increased, while the industry faces persistent staff shortages projected to last until 2036. This evolving landscape raises urgent questions about the […]
Value-Based Care Models Need Actionable Data Tools to Drive Patient Engagement and Outcomes
Healthcare delivery is undergoing a significant shift towards value-based care models. These models prioritize positive health outcomes and cost-effectiveness, unlike the previous focus on the quantity of services provided The success of these models heavily relies on patient engagement, a critical component that ensures patients actively participate in managing their health. This shift is […]