The Savannah Bananas

Jesse Cole of the Savannah Bananas baseball team shares a compelling narrative on the transformative power of creativity in business. The core philosophy at the Savannah Bananas is the “fans first” experience, driven by an endless stream of innovative ideas—ideas that are not just theorized but executed with precision. Cole underscores the critical importance…

According to Cole, the essence of the Savannah Bananas’ strategy lies in personalization. Whether it’s a tailored video greeting for new subscribers or a personal phone call to thank them, every touchpoint is an opportunity to forge a deeper connection. It’s this human element that sets their digital strategy apart. Cole draws inspiration from…

In a recent discussion, Jesse Cole of the Savannah Bananas highlighted the fundamental shift needed in promotional strategies to genuinely resonate with audiences. Moving beyond traditional promotional items like keychains and t-shirts, Cole advocates for a more personalized approach to make a real impact on customers. In essence, Jesse Cole’s message to marketers is…

When you think of a baseball game, you might picture the crack of the bat or the roar of the crowd as a home run sails over the outfield fence. But for the Savannah Bananas, the game is just one part of the spectacle. Jesse Cole, the mastermind behind this innovative team, shares how…

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

In a compelling dialogue centered on brand differentiation, Jesse Cole of the Savannah Bananas underscored the pivotal shift from being merely better to becoming distinctly unique in one’s industry. He introduced an insightful framework called “ONLY,” which stands for Owning the industry’s problems, creating Noise, cultivating Love, and understanding your Why. Owning the Problems:…

In a compelling conversation on fostering innovation within corporate culture, Jesse Cole of the Savannah Bananas highlights the importance of embracing change as a tool for continuous improvement. Cole underscores that change should not be seen as change for its own sake but as an essential part of striving to better serve customers and…

In the storied confines of Grayson Stadium, Jesse Cole, the frontman of the Savannah Bananas, unveils the cornerstone of their marketing success: transforming traditional sports advertising into a vibrant, self-sustaining media operation. The team’s forward-thinking approach not only entertains but captivates a global audience far exceeding the stadium’s seats. The off-season? That’s just a…

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, share with us that in the competitive sports marketing landscape, understanding and enhancing the fan experience is crucial to prioritize fan satisfaction and engagement The key challenge posed to sports marketers and business leaders is to rethink their approach: stop considering patrons…

Extra Innings gives you exclusive behind-the-scenes looks and commentary on MarketScale’s Welcome to the Show, a reality television series that follows the Savannah Bananas, the collegiate summer league baseball team that is changing the sport with their brand of Fan-First Entertainment. On this episode, we chat with Chip Maxson, General Manager for the Sacramento River…

Extra Innings gives you exclusive behind-the-scenes looks and commentary on MarketScale’s Welcome to the Show, a reality television series that follows the Savannah Bananas, the collegiate summer league baseball team that is changing the sport with their brand of Fan-First Entertainment. On this episode, we chat with Josh D’PenhaD’Souza, who works in Sports Sales for…

Extra Innings gives you exclusive behind-the-scenes looks and commentary on MarketScale’s Welcome to the Show, a reality television series that follows the Savannah Bananas, the collegiate summer league baseball team that is changing the sport with their brand of Fan-First Entertainment. On this episode, we chat with Zach Brockman, general manager of the Modesto Nuts,…

Extra Innings gives you exclusive behind-the-scenes looks and commentary on MarketScale’s Welcome to the Show, a reality television series that follows Jesse Cole and his Savannah Bananas, the collegiate summer league baseball team that is changing the sport with their brand of Fan-First Entertainment. On today’s episode we’re joined by Hunter Horenstein, Director of Fan…

While the world is speeding up, baseball is slowing down, and the Savannah Bananas are determined to provide the best fan experience anywhere in the world. MarketScale followed the team during their weeklong lead-up to Opening Day 2018 to see how the Bananas sellout games in a town where baseball has failed for decades. If…

Nothing says summer in America like our National Pastime. Terence Mann (played by James Earl Jones) may have said it best in the classic baseball movie Field of Dreams: “The one constant through all the years, Ray, has been baseball. America has rolled by like an army of steamrollers. It’s been erased like a blackboard, rebuilt,…

Opening Day is a time of eternal optimism for baseball fans across the United States. A blank slate, a fresh start, and a new opportunity to make a lasting impression. For the Savannah Bananas, a summer collegiate team in the Coastal Plains League, every season means starting from scratch. A brand new roster, dozens of…