Videos Sports & Entertainment

Honoring Service Through Sport: The New England Veteran Series

england veteran series

The New England PGA REACH Foundation is opening new doors for veterans with its inspiring New England Veteran Series. Designed exclusively for those who have served, this golf tour offers competitive opportunities at premier courses across New England, blending the spirit of service with the love of the game. Veterans will not only sharpen their…

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Episodes UGC for B2B
Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends

On this episode of UGC for B2B, hosts Hunter Lopatin and Jamison Wheeler take over for a special Gen Z edition, breaking down why big brands struggle to embrace user-generated content (UGC) and how the next generation is reshaping the marketing landscape. As a former NCAA athlete and current B2B marketing professional, Jamison shares firsthand…

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Episodes UGC for B2B
What Super Bowl 59 Taught Us About UGC

In this episode of UGC for B2B, host Logan King sits down with Game Changers podcast host Katie Steinberg, who attended Super Bowl 59 and witnessed firsthand how User-Generated Content (UGC) is transforming the fan experience. Katie shares her experience in New Orleans, describing the electric atmosphere, the immersive fan activations, and the way content…

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Game Changers- Episodes, Season 1
Eric Dickerson Turns Career Struggles into Lessons for Young Players

In this exciting episode, Eric Dickerson, legendary NFL Running Back Hall of Famer speaks to Game Changers host Katie Steinberg about the recent publication of his memoir, Watch My Smoke, The Eric Dickerson Story. Dickerson played in the NFL for 11 seasons with the LA Rams, Indianapolis Colts, LA Raiders, and Atlanta Falcons. The…

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Articles Sports and Entertainment
Marques Colston’s Evolution From Underdog to Adapting and Thriving in Professional Football

The world of professional sports offers some of the most inspiring stories of players who rise from obscurity to legendary status. One such tale is that of Marques Colston, whose journey spans from a small school football player to a 10-year veteran with the New Orleans Saints. As the NFL season kicks off, Colston’s…

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Articles Sports and Entertainment
Athlete Mental Health and Advocacy Requires Several Steps of Strategizing

Mental health is finally taking center stage in the world of sports, making the conversation around student-athletes and their well-being becoming more important than ever. With athletes increasingly opening up about their struggles, the question of how to navigate mental health while striving for peak performance is pertinent. However, there are some athletes who…

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Articles
Sports Teams Can Leverage AR and VR Technologies to Deepen Fan Engagement & Unlock Real-Time Revenue Opportunities

Augmented reality (AR) and virtual reality (VR) technologies are opening up novel ways to enhance the fan experience, both in stadiums and from the comfort of one’s home. The release of Apple Vision Pro headsets has sparked debate on their potential impact on live sporting events. Critics question whether fans engrossed in their…

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community
Bringing Community into the Transformation of K-12 Schools: The Impact of Mentors, Local Voices, and Student Entrepreneurs
July 24, 2025

As K-12 schools across the U.S. struggle to recover from the learning loss and emotional fallout of the pandemic, a deeper reckoning is underway—one that challenges the very foundation of who’s responsible for educating our children. Despite billions in federal relief, a third of U.S. students are not even reading at a basic level…

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9 Proven User-Generated Content Strategies That Actually Work
July 24, 2025

User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution. We asked nine marketing leaders who’ve built successful UGC programs to share exactly how they do it, what works, and what doesn’t. Here’s what we learned from their real-world experience. Start With Direct Customer Outreach Kyle Bernard, who…

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Blending Intuition and Metrics to Elevate Sterile Processing
Smarter Sterile Processing Starts with Data—Boosting Efficiency, Cutting Costs, and Improving Patient Care
July 24, 2025

In a healthcare ecosystem increasingly driven by data, sterile processing departments (SPDs) find themselves at a crossroads—balancing precision and pace, safety and speed. As hospitals look to reduce inefficiencies and protect patient safety, analytics tools are transforming sterile processing from an often overlooked backroom function into a vital, data-enhanced frontline of care. Research shows…

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college success
Freshman Year Survival Guide: How Overlooked High School Lessons Lead to College Success
July 24, 2025

Nobody warns you that college success isn’t just about brains — it’s about balance, too. In this refreshingly honest episode of Professional Quotient: Conversations that Build Equity, hosted by Jason Winningham, high school teacher Jacob Mutchler reunites with two of his former students, Lilly Salcedo and Oscar Davila, to reflect on what really mattered…

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Other Videos Sports & Entertainment
Introducing Brand Hub in MarketScale Studio
April 4, 2024

In the realm of digital media, consistency is king. Ensuring that every piece of content reflects your brand’s identity is crucial for maintaining credibility and building trust with your audience. But how can you guarantee uniformity across a vast array of media assets, especially in an era of decentralized content creation? Enter Brand Books,…

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Transform Your Videos with AI
February 29, 2024

The future of video editing is here, and it’s powered by AI. MarketScale’s recent webinar, hosted by Alex LeBlanc and Shannon Willey, took a deep dive into how artificial intelligence is transforming the art of video production. In an era where video content reigns supreme, AI is emerging as a game-changer, providing tools that bring…

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The Future of Fan Engagement in Sports: Trends and Innovations
December 13, 2023

In the rapidly evolving world of sports, fan engagement is undergoing a significant transformation, driven by technological advancements and changing consumer behaviors. Younger generations, particularly Gen Z, are reshaping the sports viewing experience, favoring digital platforms and social media for a more interactive and communal experience. The rise of immersive sports, facilitated by streaming…

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Digital Fan Engagement Strategies: Insights from Stephi Blank
December 13, 2023

In the dynamic world of sports marketing, the journey from a passionate advocate for women in sports to a leading figure in digital fan engagement strategies is both inspiring and instructive. Stephi Blank, the VP of Marketing & Service at WIT Sports, exemplifies this trajectory. Her story begins at Washington University, where she took…

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Standing Out From the Competition
November 30, 2023

In a crowded marketplace, authenticity could be the strongest differentiator in standing out from the competition. Actor and Keynote Speaker Greg Bryk shares his insights on making a mark, on-screen and in the B2B arena. Bryk emphasizes the power of authenticity over pandering to the audience. He explains, “The way to stick out from…

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Authenticity: Connecting Through Genuine Belief
November 16, 2023

In the intersection of art and commerce, authenticity is the bridge that connects deeply with audiences and customers alike. Actor and Keynote Speaker Greg Bryk, known for his compelling performances, elucidates this concept in his recent video. He stresses the importance of personalizing material in acting to evoke genuine emotion, a principle that applies…

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Environmental Inspirations: Generating Creativity from Everyday Surroundings
November 2, 2023

The landscape of brand-to-brand storytelling is evolving, and the art of sourcing environmental inspirations from our surroundings stands at its forefront. Greg Bryk, a distinguished Actor and Keynote Speaker, sheds light on this interplay between our surroundings and creativity. Bryk draws a poignant parallel in his discourse: “As an actor, my job is to…

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Reacting to Your Customer: The Art of Listening and Adapting
October 26, 2023

In today’s fast-paced digital age, the ability to adapt and respond to feedback is paramount for content creators and businesses alike. Drawing parallels from the acting world, Greg Bryk emphasizes the importance of effective communication in reacting to your customer. In this insightful video, Greg Bryk, renowned actor, and keynote speaker, delves into the…

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Storytellers Who Focus on Their Message Find An Audience Willing to Hear it
October 13, 2023

How can storytellers, from actors to brand narrators, navigate the inevitable challenges of rejection and disappointment? Actor and Speaker Greg Bryk emphasizes the importance of concentrating on the essence of one’s message rather than the immediate reaction it receives. “If you believe in the value of what you have to say and you focus…

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