Videos

Marques Colston’s Evolution From Underdog to Adapting and Thriving in Professional Football

Marques Colston

The world of professional sports offers some of the most inspiring stories of players who rise from obscurity to legendary status. One such tale is that of Marques Colston, whose journey spans from a small school football player to a 10-year veteran with the New Orleans Saints. As the NFL season kicks off, Colston’s…

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Articles
Athlete Mental Health and Advocacy Requires Several Steps of Strategizing

Mental health is finally taking center stage in the world of sports, making the conversation around student-athletes and their well-being becoming more important than ever. With athletes increasingly opening up about their struggles, the question of how to navigate mental health while striving for peak performance is pertinent. However, there are some athletes who…

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Articles
Sports Teams Can Leverage AR and VR Technologies to Deepen Fan Engagement & Unlock Real-Time Revenue Opportunities

Augmented reality (AR) and virtual reality (VR) technologies are opening up novel ways to enhance the fan experience, both in stadiums and from the comfort of one’s home. The release of Apple Vision Pro headsets has sparked debate on their potential impact on live sporting events. Critics question whether fans engrossed in their…

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Sports & Entertainment
Introducing Brand Hub in MarketScale Studio

In the realm of digital media, consistency is king. Ensuring that every piece of content reflects your brand’s identity is crucial for maintaining credibility and building trust with your audience. But how can you guarantee uniformity across a vast array of media assets, especially in an era of decentralized content creation? Enter Brand Books,…

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Business Services
Transform Your Videos with AI

The future of video editing is here, and it’s powered by AI. MarketScale’s recent webinar, hosted by Alex LeBlanc and Shannon Willey, took a deep dive into how artificial intelligence is transforming the art of video production. In an era where video content reigns supreme, AI is emerging as a game-changer, providing tools that bring…

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Sports & Entertainment
The Future of Fan Engagement in Sports: Trends and Innovations

In the rapidly evolving world of sports, fan engagement is undergoing a significant transformation, driven by technological advancements and changing consumer behaviors. Younger generations, particularly Gen Z, are reshaping the sports viewing experience, favoring digital platforms and social media for a more interactive and communal experience. The rise of immersive sports, facilitated by streaming…

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Sports & Entertainment
Digital Fan Engagement Strategies: Insights from Stephi Blank

In the dynamic world of sports marketing, the journey from a passionate advocate for women in sports to a leading figure in digital fan engagement strategies is both inspiring and instructive. Stephi Blank, the VP of Marketing & Service at WIT Sports, exemplifies this trajectory. Her story begins at Washington University, where she took…

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the future of mobility
The Future of Mobility: Insights from LeddarTech’s CTO
January 3, 2025

On the LeddarTech Lab Podcast, CTO Pierre Olivier offers an in-depth look at the future of ADAS and autonomous driving. He explores the rise in global consumer acceptance of automation, the pivotal role of AI in driving performance and innovation, and the industry’s shift toward software-defined vehicles. Olivier also highlights LeddarTech’s unique low-level sensor fusion…

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front-view innovation
LeddarTech’s Front-View Innovation: Safer Roads Ahead
January 3, 2025

In this episode of the LeddarTech Lab Podcast, experts spotlight the groundbreaking LeddarVision Front-View (LVFE) system designed to transform Advanced Driver Assistance Systems (ADAS). Solutions Marketing Manager Abhishek Singh shares how LVFE addresses key adoption barriers by boosting performance and cutting costs. The system ensures compliance with global safety regulations, including Euro NCAP 2025, enhancing…

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public and driving innovation
LeddarTech’s Next Chapter: Going Public and Driving Innovation
January 3, 2025

In this exciting episode of the LeddarTech Lab Podcast, President and CEO Frantz Saintellemy shares groundbreaking news with host Michelle Dawn Mooney—LeddarTech has gone public, now listed on NASDAQ under LDTC. Reflecting on the company’s journey from a research spinoff in Quebec City to a leader in sensor fusion technology, Frantz highlights their shift from…

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Scott Mann
Transition and Mental Health with Former Green Beret, and NYT Best-Selling Author, Scott Mann
January 3, 2025

Dr. Travis Hearne links up with Retired Green Beret Lieutenant Colonel, Scott Mann, on the newest edition of the Through the Storm podcast. Lieutenant Colonel (Retired) Scott Mann is a former U.S. Army Green Beret with tours all over the world, including Colombia, Peru, and multiple tours in Afghanistan. He is a warrior storyteller…

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Other Videos
Standing Out From the Competition
November 30, 2023

In a crowded marketplace, authenticity could be the strongest differentiator in standing out from the competition. Actor and Keynote Speaker Greg Bryk shares his insights on making a mark, on-screen and in the B2B arena. Bryk emphasizes the power of authenticity over pandering to the audience. He explains, “The way to stick out from…

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Authenticity: Connecting Through Genuine Belief
November 16, 2023

In the intersection of art and commerce, authenticity is the bridge that connects deeply with audiences and customers alike. Actor and Keynote Speaker Greg Bryk, known for his compelling performances, elucidates this concept in his recent video. He stresses the importance of personalizing material in acting to evoke genuine emotion, a principle that applies…

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Environmental Inspirations: Generating Creativity from Everyday Surroundings
November 2, 2023

The landscape of brand-to-brand storytelling is evolving, and the art of sourcing environmental inspirations from our surroundings stands at its forefront. Greg Bryk, a distinguished Actor and Keynote Speaker, sheds light on this interplay between our surroundings and creativity. Bryk draws a poignant parallel in his discourse: “As an actor, my job is to…

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Reacting to Your Customer: The Art of Listening and Adapting
October 26, 2023

In today’s fast-paced digital age, the ability to adapt and respond to feedback is paramount for content creators and businesses alike. Drawing parallels from the acting world, Greg Bryk emphasizes the importance of effective communication in reacting to your customer. In this insightful video, Greg Bryk, renowned actor, and keynote speaker, delves into the…

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Storytellers Who Focus on Their Message Find An Audience Willing to Hear it
October 13, 2023

How can storytellers, from actors to brand narrators, navigate the inevitable challenges of rejection and disappointment? Actor and Speaker Greg Bryk emphasizes the importance of concentrating on the essence of one’s message rather than the immediate reaction it receives. “If you believe in the value of what you have to say and you focus…

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Unveiling the ‘Why’: Greg Bryk on Fostering Genuine Connections in Acting and Branding
October 4, 2023

Actor and Keynote Speaker Greg Bryk emphasizes the vital role of a compelling ‘why’ in acting and branding. He suggests that actors and brands must connect emotionally to their ‘why’ to forge a genuine connection with their audience. Embedding personal stories and belief in their narrative, actors, and brands can significantly enhance their engagement…

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Lionel Messi Increases Ticket Prices: Can He Also Boost the Quality Perception of Major League Soccer?
August 18, 2023

Soccer superstar Lionel Messi will grace Nashville with his presence as he and Inter Miami CF gear up to challenge Nashville SC in the highly anticipated Leagues Cup final. Fans eagerly await the match, scheduled for Saturday, August 19, at 9 p.m. ET. Tickets went on sale Wednesday. Messi has been on a scoring…

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Unparalleled Reach Meets Operational Experience: the ESPN and Penn Entertainment Partnership Is One to Bet On
August 14, 2023

ESPN and PENN Entertainment have unveiled a groundbreaking deal to launch “ESPN BET,” a branded sportsbook set to debut this fall in 16 states. This ambitious venture sees PENN committing significant financial investment in ESPN over a decade, with the latter gaining share options. Amidst this, PENN’s stock surged by 14% post-announcement. In a…

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What Could the Bally Sports Collapse Mean for League Broadcasting Rights?
February 17, 2023

— With the recent news that Bally Sports could be in bankruptcy trouble, what would a world where leagues own their broadcasting rights look like? If major sports leagues (like the MLB) were to have their own broadcasting rights, it would undoubtedly have a significant impact on the broadcasting community. One of the most…

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