Videos
The world of professional sports offers some of the most inspiring stories of players who rise from obscurity to legendary status. One such tale is that of Marques Colston, whose journey spans from a small school football player to a 10-year veteran with the New Orleans Saints. As the NFL season kicks off, Colston’s…
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Articles
Athlete Mental Health and Advocacy Requires Several Steps of Strategizing
Mental health is finally taking center stage in the world of sports, making the conversation around student-athletes and their well-being becoming more important than ever. With athletes increasingly opening up about their struggles, the question of how to navigate mental health while striving for peak performance is pertinent. However, there are some athletes who…
Articles
Sports Teams Can Leverage AR and VR Technologies to Deepen Fan Engagement & Unlock Real-Time Revenue Opportunities
Augmented reality (AR) and virtual reality (VR) technologies are opening up novel ways to enhance the fan experience, both in stadiums and from the comfort of one’s home. The release of Apple Vision Pro headsets has sparked debate on their potential impact on live sporting events. Critics question whether fans engrossed in their…
Sports & Entertainment
Introducing Brand Hub in MarketScale Studio
In the realm of digital media, consistency is king. Ensuring that every piece of content reflects your brand’s identity is crucial for maintaining credibility and building trust with your audience. But how can you guarantee uniformity across a vast array of media assets, especially in an era of decentralized content creation? Enter Brand Books,…
Business Services
Transform Your Videos with AI
The future of video editing is here, and it’s powered by AI. MarketScale’s recent webinar, hosted by Alex LeBlanc and Shannon Willey, took a deep dive into how artificial intelligence is transforming the art of video production. In an era where video content reigns supreme, AI is emerging as a game-changer, providing tools that bring…
Sports & Entertainment
The Future of Fan Engagement in Sports: Trends and Innovations
In the rapidly evolving world of sports, fan engagement is undergoing a significant transformation, driven by technological advancements and changing consumer behaviors. Younger generations, particularly Gen Z, are reshaping the sports viewing experience, favoring digital platforms and social media for a more interactive and communal experience. The rise of immersive sports, facilitated by streaming…
Sports & Entertainment
Digital Fan Engagement Strategies: Insights from Stephi Blank
In the dynamic world of sports marketing, the journey from a passionate advocate for women in sports to a leading figure in digital fan engagement strategies is both inspiring and instructive. Stephi Blank, the VP of Marketing & Service at WIT Sports, exemplifies this trajectory. Her story begins at Washington University, where she took…
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Sustainability and Innovation in the Data Center Industry: Insights from Rob Ussher
The data center industry has undergone significant transformation in recent years, spurred by the challenges of COVID-19 and an intensified focus on sustainable practices. These shifts have prompted innovations in energy efficiency and new strategies in business operations, reshaping how data centers address both technological demands and environmental responsibilities. In this episode of Straight…
Building with Intention with Jake Hadden | Ep. 17 | Growthwell with Josh Byrd
Entrepreneurs face the unique challenge of balancing the demands of building a business while maintaining personal well-being and meaningful connections. Navigating this path successfully requires intention, which is an unwavering focus on aligning actions with purpose and values. These conversations resonate deeply as the business world shifts to prioritize purposeful leadership and work-life harmony….
Hammer Down at Shoptalk Chicago: Making Deliveries Faster, Cheaper & More Sustainable for Greater Retail Success
As the retail industry prepares for the holiday season, supply chain challenges and innovations are at the forefront of every retailer’s mind. With consumer expectations shaped by giants like Amazon, businesses are scrambling to deliver faster, more efficiently, and more sustainably. At Shoptalk Chicago, supply chain leaders gathered to discuss how logistics are evolving…
Meet Dawn Fontaine: Textile Designer, Storyteller, and Creative Marketer
At MarketScale, every team member has a unique story that shapes the way they contribute to our success. For Dawn Fontaine, a digital media strategist on our team, her path from textile design to PR and digital marketing is as diverse as it is inspiring. In this week’s Coffee Break episode, we had the chance…
