Articles by author: Elise Hansen
This is the inaugural episode of MarketScale’s New Fashioned podcast, hosted by Elise Hansen, where Elise and her guests will take long-form looks at trends in every industry through a young professional’s lens. Our first guest, Debbie Scanlon, partner at BKD, LLP, joined the podcast to talk about International Women’s Day and the importance […]
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Retail
MarketScale Mornings: Retail’s Direction in the Aftermath of NRF 2020
On this episode of MarketScale Mornings, hosts Daniel Litwin and Tyler Kern were joined by retail guru and industry leader Tony D’Onofrio. D’Onofrio, Litwin and Kern unpacked the high points of NRF 2020, Retail’s Big Show, and In particular, MarketScale’s Geoffrey Short said the mood on the show floor centered around a few key trends […]
Retail
Warehouse Management Gets a RightHand Man: NRF 2020
MarketScale was all over NRF 2020, Retail’s Big Show, and our Geoffrey Short was joined by RightHand Robotics Head of Product & Marketing Vince Martinelli to discuss RightHand’s presence at this year’s Innovation Lab, trends in the industry and more. Essentially, RightHand is working on a robotic solution that leverages software and artificial intelligence to […]
Retail
A New Vision for Drones in Retail: NRF 2020
MarketScale spoke with a variety of industry professionals at NRF 2020, Retail’s Big Show, getting the latest in industry trends, innovations and more. Pensa Systems President and CEO Richard Schwartz sat down with MarketScale’s Geoffrey Short to discuss the use of drones in retail. “We’re all about the problem of, ‘How do you know what’s […]
Retail
Addressing the Challenges of Scale: NRF 2020
MarketScale recently attended NRF 2020, the retail industry’s biggest annual show, to get a feel for where the industry is headed and sit down with some of retail’s biggest names. Infovista Senior Director of Global Enterprise Marketing Ricardo Belmar joined MarketScale’s Geoff Short to discuss changes Belmar has noticed over a decade of NRF attendance […]
Retail
The Future of Ecommerce’s Fraud Frontier: NRF 2020
MarketScale’s Geoff Short sat down with Patrick Hodo, Red Maple CIO, at NRF 2020 for a conversation on cybersecurity, particularly in the retail industry and the ecommerce space. Texas-based Red Maple provides solutions for retailers that help them fight fraud and online theft, areas that are growing alongside increased online transactions and expanding payment […]
Retail
The Experience Economy and E-commerce Refocuses Foot Traffic Data: NRF 2020 Update
Kepler Analytics has a new member of its U.S. advisory board – retail intelligence pioneer Bill Martin. Kepler is an international provider of foot traffic monitoring and sales-optimization solutions for retailers, and Martin is tasked with leveraging his vast experience in the space to aid in those efforts. Martin has served as chairman of […]
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Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]
Introducing Machine to Machine (M2M) Marketing: The Next Frontier in Business Automation
As the landscape of business and technology continues to evolve, a novel concept is emerging that may soon redefine the traditional marketing framework: Machine to Machine (M2M) Marketing. This innovative approach could fundamentally transform how businesses interact, making it crucial to explore its implications and potential. The Rise of M2M Marketing M2M Marketing builds […]
Trending Soon: Solving Customers’ Needs and Creating Personalized Shopping Experiences is the Future of Retail
One way that brands can enhance customer loyalty and increase their sales is by leveraging the growing consumer desire for easy and personalized shopping experiences. In a recent segment of Experts Talk for a roundtable discussion on the present and future state of retail stores, Sarah Jarvis, a Retail Marketing and Loyalty Expert at […]