Articles by author: Elise Hansen

Will Car Makers Shifting to EV Production Create More Jobs?

EV Production and Factory
  Keypoints: The car market industry is primed for a major shift to EV production. Volkswagen CEO Herbert Diess warns his company could lose 30,000 jobs if they Read more


People at Health Clubs
Putting the Member First: Devising New Strategies for Health Clubs to Thrive
October 15, 2021
  Key Points: ABC Fitness Solutions serves over 8,000 health clubs in North America ABC Fitness Solutions had to monitor each of their client's state, city and county gym and fitness center Read more
AV Marketers
Should AV Marketers Treat Content Creators as Prosumers or Professionals?
October 15, 2021
  Key Points: 40% of people worldwide identify as content creators according to Shure and Futuresource. 40 million people are creating audio-only content like podcasts or music. Creators Read more
A Woman Seen Trip Stacking
Is “Trip Stacking” Fall’s Biggest Travel Trend?
October 15, 2021
  Key Points: Trip stacking is when travelers plan multiple trips in case one of them gets canceled due to the pandemic. Trip stacking can be a dangerous trend for small companies who can't Read more
All Articles
The Importance of Women Feeling Confident in a Male-Dominant Field: New Fashioned
March 10, 2020
  This is the inaugural episode of MarketScale's New Fashioned podcast, hosted by Elise Hansen, where Elise and her guests will take long-form looks at trends in every industry through a Read more
MarketScale Mornings: Retail’s Direction in the Aftermath of NRF 2020
January 23, 2020
On this episode of MarketScale Mornings, hosts Daniel Litwin and Tyler Kern were joined by retail guru and industry leader Tony D’Onofrio. D’Onofrio, Litwin and Kern unpacked the Read more
Warehouse Management Gets a RightHand Man: NRF 2020
January 22, 2020
MarketScale was all over NRF 2020, Retail’s Big Show, and our Geoffrey Short was joined by RightHand Robotics Head of Product & Marketing Vince Martinelli to discuss RightHand’s Read more
A New Vision for Drones in Retail: NRF 2020
January 22, 2020
MarketScale spoke with a variety of industry professionals at NRF 2020, Retail’s Big Show, getting the latest in industry trends, innovations and more. Pensa Systems President and Read more
Addressing the Challenges of Scale: NRF 2020
January 16, 2020
MarketScale recently attended NRF 2020, the retail industry’s biggest annual show, to get a feel for where the industry is headed and sit down with some of retail’s biggest Read more
The Future of Ecommerce’s Fraud Frontier: NRF 2020
January 16, 2020
  MarketScale’s Geoff Short sat down with Patrick Hodo, Red Maple CIO, at NRF 2020 for a conversation on cybersecurity, particularly in the retail industry and the ecommerce Read more
The Experience Economy and E-commerce Refocuses Foot Traffic Data: NRF 2020 Update
January 15, 2020
  Kepler Analytics has a new member of its U.S. advisory board – retail intelligence pioneer Bill Martin. Kepler is an international provider of foot traffic monitoring and Read more
How Zappos Wins by Being Customer-Centric: NRF 2020
January 14, 2020
Being customer-centric is an important quality for any successful retailer. Alex Genov, Head of Customer Research for Zappos, joined MarketScale's Geoffrey Short at NRF 2020 Vision: Read more
How the Tech Revolution Has Changed Retail: NRF 2020
January 13, 2020
Rob Van Nuenen, Channable’s Co-founder and CEO, joined MarketScale at NRF 2020 Vision: Retail's Big Show to discuss the intersection of retail and tech. "In any company you need tech Read more