Articles by author: Elise Hansen

The Importance of Women Feeling Confident in a Male-Dominant Field: New Fashioned

This is the inaugural episode of MarketScale’s New Fashioned podcast, hosted by Elise Hansen, where Elise and her guests will take long-form looks at trends in every industry through a young professional’s lens. Our first guest, Debbie Scanlon, partner at BKD, LLP, joined the podcast to talk about International Women’s Day and the importance…

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Retail
MarketScale Mornings: Retail’s Direction in the Aftermath of NRF 2020

On this episode of MarketScale Mornings, hosts Daniel Litwin and Tyler Kern were joined by retail guru and industry leader Tony D’Onofrio. D’Onofrio, Litwin and Kern unpacked the high points of NRF 2020, Retail’s Big Show, and In particular, MarketScale’s Geoffrey Short said the mood on the show floor centered around a few key trends…

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Retail
Warehouse Management Gets a RightHand Man: NRF 2020

MarketScale was all over NRF 2020, Retail’s Big Show, and our Geoffrey Short was joined by RightHand Robotics Head of Product & Marketing Vince Martinelli to discuss RightHand’s presence at this year’s Innovation Lab, trends in the industry and more. Essentially, RightHand is working on a robotic solution that leverages software and artificial intelligence to…

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Retail
A New Vision for Drones in Retail: NRF 2020

MarketScale spoke with a variety of industry professionals at NRF 2020, Retail’s Big Show, getting the latest in industry trends, innovations and more. Pensa Systems President and CEO Richard Schwartz sat down with MarketScale’s Geoffrey Short to discuss the use of drones in retail. “We’re all about the problem of, ‘How do you know what’s…

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Retail
Addressing the Challenges of Scale: NRF 2020

MarketScale recently attended NRF 2020, the retail industry’s biggest annual show, to get a feel for where the industry is headed and sit down with some of retail’s biggest names. Infovista Senior Director of Global Enterprise Marketing Ricardo Belmar joined MarketScale’s Geoff Short to discuss changes Belmar has noticed over a decade of NRF attendance…

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Retail
The Future of Ecommerce’s Fraud Frontier: NRF 2020

MarketScale’s Geoff Short sat down with Patrick Hodo, Red Maple CIO, at NRF 2020 for a conversation on cybersecurity, particularly in the retail industry and the ecommerce space. Texas-based Red Maple provides solutions for retailers that help them fight fraud and online theft, areas that are growing alongside increased online transactions and expanding payment…

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Retail
The Experience Economy and E-commerce Refocuses Foot Traffic Data: NRF 2020 Update

Kepler Analytics has a new member of its U.S. advisory board – retail intelligence pioneer Bill Martin. Kepler is an international provider of foot traffic monitoring and sales-optimization solutions for retailers, and Martin is tasked with leveraging his vast experience in the space to aid in those efforts. Martin has served as chairman of…

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Canadian Advanced Air Mobility
The Future of Transportation is Coming
July 15, 2024

As the aviation industry advances, Canadian Advanced Air Mobility (CAAM) is spearheading the integration of electric vertical takeoff and landing (eVTOL) aircraft, drones, and other innovative technologies into Canadian airspace. The need for sustainable and efficient air transport solutions is more critical than ever. The stakes are high, with environmental impacts and economic opportunities…

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Why Hardwired Buttons Outperform Wearable Devices in School Safety
July 15, 2024

In a recent episode of “Secured” with hosts Mike Matranga and Mike Monsive, the conversation revolved around the evolution of safety systems in schools and wearable devices. The discussion highlighted the simplicity of understanding effective systems, using Buc-ee’s gas stations’ success, known for their clean restrooms, as an analogy for consistency and excellence. Matranga…

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AIS targets
Fact or Fiction: Do All Boats Show as AIS Targets on Radar?
July 12, 2024

In this latest episode of Icom’s “Fact or Fiction,” Captain Kelly Gordon tackles a common misconception about marine radar systems: Do all boats show up on radar as AIS (Automatic Identification System) targets? Many believe every vessel on the water appears as those distinctive little triangles on radar screens, representing AIS targets. However, Captain…

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AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

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Other Articles
How Zappos Wins by Being Customer-Centric: NRF 2020
January 14, 2020

Being customer-centric is an important quality for any successful retailer. Alex Genov, Head of Customer Research for Zappos, joined MarketScale’s Geoffrey Short at NRF 2020 Vision: Retail’s Big Show to discuss what customer-centricity means to Zappos. “I’ve been on a mission to basically tell businesses and companies to understand their customers as people. Not as…

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How the Tech Revolution Has Changed Retail: NRF 2020
January 13, 2020

Rob Van Nuenen, Channable’s Co-founder and CEO, joined MarketScale at NRF 2020 Vision: Retail’s Big Show to discuss the intersection of retail and tech. “In any company you need tech to bring you to the next level. It’s not optional anymore, it’s mandatory,” he said. Coming from a background in tech and IT, Van Nuenen…

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