Articles by author: Elise Hansen

The Importance of Women Feeling Confident in a Male-Dominant Field: New Fashioned

This is the inaugural episode of MarketScale’s New Fashioned podcast, hosted by Elise Hansen, where Elise and her guests will take long-form looks at trends in every industry through a young professional’s lens. Our first guest, Debbie Scanlon, partner at BKD, LLP, joined the podcast to talk about International Women’s Day and the importance…

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Retail
MarketScale Mornings: Retail’s Direction in the Aftermath of NRF 2020

On this episode of MarketScale Mornings, hosts Daniel Litwin and Tyler Kern were joined by retail guru and industry leader Tony D’Onofrio. D’Onofrio, Litwin and Kern unpacked the high points of NRF 2020, Retail’s Big Show, and In particular, MarketScale’s Geoffrey Short said the mood on the show floor centered around a few key trends…

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Retail
Warehouse Management Gets a RightHand Man: NRF 2020

MarketScale was all over NRF 2020, Retail’s Big Show, and our Geoffrey Short was joined by RightHand Robotics Head of Product & Marketing Vince Martinelli to discuss RightHand’s presence at this year’s Innovation Lab, trends in the industry and more. Essentially, RightHand is working on a robotic solution that leverages software and artificial intelligence to…

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Retail
A New Vision for Drones in Retail: NRF 2020

MarketScale spoke with a variety of industry professionals at NRF 2020, Retail’s Big Show, getting the latest in industry trends, innovations and more. Pensa Systems President and CEO Richard Schwartz sat down with MarketScale’s Geoffrey Short to discuss the use of drones in retail. “We’re all about the problem of, ‘How do you know what’s…

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Retail
Addressing the Challenges of Scale: NRF 2020

MarketScale recently attended NRF 2020, the retail industry’s biggest annual show, to get a feel for where the industry is headed and sit down with some of retail’s biggest names. Infovista Senior Director of Global Enterprise Marketing Ricardo Belmar joined MarketScale’s Geoff Short to discuss changes Belmar has noticed over a decade of NRF attendance…

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Retail
The Future of Ecommerce’s Fraud Frontier: NRF 2020

MarketScale’s Geoff Short sat down with Patrick Hodo, Red Maple CIO, at NRF 2020 for a conversation on cybersecurity, particularly in the retail industry and the ecommerce space. Texas-based Red Maple provides solutions for retailers that help them fight fraud and online theft, areas that are growing alongside increased online transactions and expanding payment…

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Retail
The Experience Economy and E-commerce Refocuses Foot Traffic Data: NRF 2020 Update

Kepler Analytics has a new member of its U.S. advisory board – retail intelligence pioneer Bill Martin. Kepler is an international provider of foot traffic monitoring and sales-optimization solutions for retailers, and Martin is tasked with leveraging his vast experience in the space to aid in those efforts. Martin has served as chairman of…

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data-driven tools
Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
July 26, 2024

As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…

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On-device AI
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
July 26, 2024

On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…

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modern supply chains
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
July 26, 2024

Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…

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semiconductor manufacturing
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
July 26, 2024

Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…

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Other Articles
How Zappos Wins by Being Customer-Centric: NRF 2020
January 14, 2020

Being customer-centric is an important quality for any successful retailer. Alex Genov, Head of Customer Research for Zappos, joined MarketScale’s Geoffrey Short at NRF 2020 Vision: Retail’s Big Show to discuss what customer-centricity means to Zappos. “I’ve been on a mission to basically tell businesses and companies to understand their customers as people. Not as…

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How the Tech Revolution Has Changed Retail: NRF 2020
January 13, 2020

Rob Van Nuenen, Channable’s Co-founder and CEO, joined MarketScale at NRF 2020 Vision: Retail’s Big Show to discuss the intersection of retail and tech. “In any company you need tech to bring you to the next level. It’s not optional anymore, it’s mandatory,” he said. Coming from a background in tech and IT, Van Nuenen…

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