Articles by author: Katie Steinberg
Key Points: Esports leaders merge to drive innovation in the field. Fans are excited about the merger and what’s to come. The brands look to expand beyond esports to media ventures. Commentary: The big news in the esports world is the merger of Envy Gaming and OpTic Gaming. This unification brings together two of […]
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Game Changers - Bonus Clips
Nike Dallas FC Was Created to Help Solve the Inefficiencies of Youth Sports
Key Points: As new NIL rules trickle down to the highschool level in certain states, it poses an interesting conflict for coaches to manage players that are obtaining deals and if it will cause rifts on the team. Division 1 athletics recruits athletes from across the socioeconomic spectrum and as college athletics changes the […]
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Does the AstroWorld Concert Bring in to Question How Large Scale Concerts Are Managed?
Key Points: Event operators and venues need to double down on security. Predictive analytic technologies may be key to preventing this from happening in the future. Tod Caflisch believes that this is a matter of controlling numbers more than anything else. Commentary: Large scale concerts are a major business with typically very refined processes, […]
Game Changers- Episodes, Season 1
After a 20 Year Professional Career, Warren Moon Had a Game Plan Post-Retirement
Key Points: Warren Moon had a 20 year professional career in the NFL and CFL. He founded Sports 1 Marketing after hanging up his helmet. Moon’s life could’ve turned out differently after growing up fatherless in Los Angeles. Commentary: On this episode of Game Changers, Host Katie Steinberg talked with Warren Moon about his […]
Game Changers
“Breaking the Pocket” Inside Warren Moon’s Unconventional Route to the NFL
Warren Moon’s play on the field is what made him an NFL legend, but his path to get there was anything but conventional. In this clip from the next episode of Game Changers with Katie Steinberg, Moon describes the situation leading up to the 1978 NFL Draft and sheds light on his decision to start […]
Game Changers- Episodes, Season 1
The Road to Becoming a Maverick of Sponsorships
Corporate sponsorships have been a key source of revenue for professional sports teams. However, the era of buying a sign is no more. Now, it’s all about the experience. Game Changers host Katie Steinberg chatted with Michael Mattocks, Senior Director of Corporate Sponsorships for the Dallas Mavericks, to get his insights. Mattocks has a unique career […]
Game Changers - Bonus Clips
What Makes an NBA Sponsorship a Slam Dunk?
If you have turned on an NBA game these past couple of seasons one thing has probably caught your eye on players jerseys in fact might have even prompted you to pull out your phone and do a quick Google search. Those patches….. team sponsors similar to what see you in Nascar and soccer […]