Articles by author: Sophia Franklin

#WintheDay: How Personal Branding Can Drive Individual and Corporate Performance

Dollars drive healthcare. So much so, in fact, that the US spent more than 19.7% of US GDP on healthcare spending in 2020. Healthcare costs effect everyone involved in the industry, from the payor to the clinician to the patient. To help streamline healthcare solutions, one company aims to match patients with the best […]

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Retailers Need to Enhance Omnichannel Consumer Experience to Benefit
December 9, 2022

According to the National Retail Federation, almost 200 million consumers were shopping over Thanksgiving weekend. The NRF reports that “the total number of shoppers grew by nearly 17 million from 2021 and is the highest figure since NRF first started tracking this data in 2017”, this growth being in large part to the record-breaking […]

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Honda autonomous driving
Honda Autonomous Driving is the First Level-3 System from US Manufacturer
December 9, 2022

Watch out Tesla – Honda has announced their latest innovation in autonomous driving with “Sensing 360.” Honda plans to roll out this technology suite globally in 2024. Honda autonomous driving will feature assisted driving features like “Autonomous emergency braking with expanded cross-traffic, pedestrian detection capabilities, front cross-traffic alert, active lane-change assist (blind-spot monitoring), [and] […]

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Tesla electric semi-trucks
What Tesla Electric Semi-trucks Mean for Pepsi Co. and the Trucking Industry
December 9, 2022

Elon Musk recently shipped the first order of the Tesla electric semi-trucks to Pepsi Co. with a few more companies to follow in coming months. This marks the beginning of Tesla’s new long-range hauling vehicle finally hitting the road and entering into the shipping and hauling industry. Bob Galyen of Galyen Energy LLC notes that […]

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For NHL Teams, A Chip Is Now More Valuable Than the Puck
October 30, 2019

*This story was originally published in January, 2019 Hockey is one of the fastest sports to play and watch. Unlike a football being thrown in the air or a neon yellow soccer ball on a green field, a hockey puck can be nearly impossible for the casual fan to see, making it very difficult to […]

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How Prepared are Buildings for the Challenges of the Future?
May 16, 2019

Owners, investors and landlords wishing to scale their investments rely on building management firms to look after their resources. Currently, there are roughly 7.6 billion people in the world. By 2050, the United Nations predicts that there will be a population of 9.8 billion worldwide. Such a large number of inhabitants requires a significant amount […]

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What It Takes to Resupply the International Space Station
May 9, 2019

On April 17, Virginia-based aerospace and defense company Northrop Grumman launched the Antares™ rocket along with the company’s Cygnus™ spacecraft, carrying about 7,600 pounds of cargo for the astronauts onboard NASA’s International Space Station. “Space station cargo resupply has been my favorite and most extensive program,” said aerospace engineer Jasper Nance. Nance, who works for […]

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The Buck Stops Here: The MLB Park Where You Do Not Need Your Wallet
February 18, 2019

Imagine leaving your house to go to the big game and all you need are your keys and your phone. There is no need to stop by the bank to get cash, or worse, get to the stadium and be forced to pay the six dollar “convenience” fee on top of the amount you are […]

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How Howard Schultz Saw More Than Coffee in Starbucks
February 8, 2019

Word of mouth can either make or break a business. Whether it is a person, location or company, it is all about the experience, not just for the consumer, but for the employees as well. In 1987, a former employee of Starbucks, Howard Schultz, jumped at the chance to purchase the company and create a […]

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Why Super Bowl LIII Is Like Nothing We’ve Ever Seen Before
February 1, 2019

For those who would rather not spend the minimum $2,225 it costs per ticket to get into Mercedes-Benz Stadium for Super Bowl LIII on Sunday, CBS has got them covered. Head Producer Jim Rikhoff will oversee what millions of fans will be viewing during the 53rd Super Bowl between the New England Patriots and Los Angeles Rams […]

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Why Sports Broadcasts Are Changing, And What They Will Look Like in 2019
January 2, 2019

Sitting in front of the TV simply watching the game has become blasé for sports fans today. Viewers have become accustomed to having some sort of interaction with what is currently on the TV, often through a second screen, like a smartphone or tablet. The comments, memes, highlights and replays are not enough. Programs on […]

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Battling a Better In-Home Viewing Experience, Stadiums Address One of Their Biggest Issues
December 19, 2018

On each sports team there are players that have particular skill sets that contribute to the team. With stadiums, the same can also be said. Besides being a vessel for sports enthusiast to congregate in, stadiums can bring communities together due to a common interest. Attendance at NFL games averaged 67,405 people, but as the […]

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What Does A New Pro Hockey Team Mean To Seattle Businesses?
December 12, 2018

In 1917 hockey history was made when the Seattle Metropolitans beat the Montreal Canadiens, becoming the first U.S.-based team to win the Stanley Cup. Now, the city is set to become home to the 32nd franchise in the National Hockey League (NHL), beginning play in the Pacific Division in the 2021-22 season. Last week on […]

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