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Sports & Entertainment

video

How Drones are Revamping Golf Course Care

    Golf is a science. The mechanics of a golfer’s swing have been broken down and reimagined for centuries, but that pales in comparison to the details of golf course...
video

How a Baseball Retailer Found Its Way to the Field of Dreams

    When baseball lifestyle apparel brand Baseballism opened in 2006, it was a dream opportunity for its founders, a group of former college baseball players. Thirteen years later that dream is...
video

The Biggest Events This Week in B2B

Industrials lead the way this week with FABTECH taking place in Chicago, Illinois from November 11-14. FABTECH is North America’s largest metal forming, fabricating, welding and finishing event, so expect...

Using Data to Create Sports Ecosystems

Sports organizations have gotten increasingly smart about their use of data to build an ecosystem within their stadiums. This data allows for personalization and simplifies the customer experience. On this...
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Formula 1 Expands its Reach to Texas

  Formula 1 has returned to the U.S. for this weekend’s United States Grand Prix in Austin, Texas. Austin has been the host of the lone Grand Prix in the...

Business Casual: Twitter Bans Political Ads

Twitter CEO Jack Dorsey announced that the social media outlet had decided to ban all political and issue advertisements as of November 22. Is this a wise move in...

IAAPA 2019 Preview: 3 Reasons to Attend

The attraction industry’s global association should have no problem attracting professionals to its flagship conference this November. The International Association of Amusement Parks and Attractions (IAAPA) Expo returns to Orlando,...
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3 Things You Need to Know This Week in B2B

   Consumers have grown accustomed to two-day or even same-day shipping from e-commerce retailers, and now B2B companies are getting more attention in distribution. UPS notched a 3.4 percent increase in...

Business Casual: The NCAA Opens the Door for Athletes to be Compensated

The NCAA voted unanimously to allow its players to financially benefit from the use of their image, likeness, and name. This vote comes after the governing body of college...

For NHL Teams, A Chip Is Now More Valuable Than the Puck

*This story was originally published in January, 2019 Hockey is one of the fastest sports to play and watch. Unlike a football being thrown in the air or a neon...

How Data Drives Formula 1 Both On and Off the Track

UPDATE: With Formula 1 United States Grand Prix taking place in Austin, Texas on Sunday, Nov. 3, MarketScale wanted to revisit our conversation with Max Metral, Insight Manager for...

How Dr. Daniel Laby of SportsVision NYC Created a Whole Category of Moneyball for...

Do athletes have a sixth sense when it comes to anticipating a penalty kick or deciphering whether to swing at an iffy strike zone pitch? Yes and no --...
The XFL is back and primed for successvideo

Inside the XFL with the President of the Dallas Renegades

  The XFL made a big splash with its inaugural draft. More than 1,000 players were able to be selected in the 10-round draft. Unlike the NFL Draft, each round...

Diving Into Data: Did Major League Baseball Swap the Baseballs for the Postseason?

Did Major League Baseball switch out the baseballs being used between the regular season and postseason? A number of baseball fans, stats enthusiasts, and even the St. Louis Cardinals believe...

Coffee with Creatives: Tapping Into the Esports Ecosystem with XR Sports Group

Hosts Erin Patton and Tyler Kern were joined on this episode of Coffee with Creatives by Kedreon Cole and Dom Bookman of XR Sports Group to discuss the growth...
Base on a Baseball Fieldvideo

Using Sports and Rock and Roll to Rebuild a Cultural Icon

Friends of Reverchon Park Update - Gerry Mecca   The Friends of Reverchon Park, a Dallas organization whose mission is to preserve the park and restore a local baseball field to...
Metlife Stadium, a modernized stadiumvideo

Modernizing Sports Arenas and How Venues Have Evolved

  WiFi, mobile ordering and targeted advertisements are commonplace at many sports arenas today, but that wasn't the case as recently a few years ago. The demand for interactivity in...

The NBA, China and Hong Kong: Between a Rock and a Hard Place

The NBA was presented with a difficult choice when Daryl Morey, the Houston Rocket’s general manager and the league’s 2017-18 Executive of the Year, tweeted a message of support...

Tips for Treasure Hunting with Nat Geo’s Tim Saylor: Discover the Truth

On each episode of National Geographic's Diggers, metal detector hobbyists Tim “The Ringmaster” Saylor and his friend “King George” Wyant traverse the United States in search of buried treasure....
NRPA 2019 Sign

Innovation Takes Center Stage: NRPA Conference 2019

Splash pads, swing sets, and slides oh my! The National Recreation and Park Association Conference this year was highlighted by the culmination of new interactive displays, software, services, and...

Will a Newly Passed California Bill Put the NCAA at Risk?

College sports fans are notoriously competitive about their programs, but the current debate capturing the NCAA has nothing to do with rankings or recruiting. The state of California recently passed...
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The Pitch: Connecting America Through Baseball and Pro AV

The National Pastime Baseball has been part of American society for generations. The national pastime is a staple in the country’s history, but its future may depend on its ability...

Germany Brings 5G to Soccer Stadiums

Soccer is among the most timeless and traditional of sports but at least one league is on the cutting edge of a new technology. VfL Wolfsburg, a club in Germany’s...
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MarketScale Mornings: eSports Will Be the Beginning of Smaller Stadium Designs

  Esports connects its global audience virtually, but increasingly cities are looking to couple competitive gaming and a physical presence. Philadelphia, Arlington, Texas and other metropolises across the United States have...

Diving Into Data: Fantasy Sports, Digital Signage, and Tariffs

On today's episode of the "Diving Into Data" podcast, we dive into a number of current issues and examine how they can be analyzed through the use of analytics. Our...