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Sports & Entertainment

Professional Cheeseburger Taster Job is a Case in Creative Marketing

Everyone has their own definition of “dream job,” but for fans of all-American food, there’s no better job than “Cheeseburger Tester.” According to CNN, the casino review site, BonusFinder,...

Measuring the Full Impact of Decreased Capacity Allowances at Theme Parks

On this episode of The Suite Spot, hosts Carlos Vargas, Howard Holton and Paul Lewis dive into a topic that might seem off the beaten path – but that’s relevant to any organizational leader. By...
video

Creating the “Siri” of Fantasy Football

  Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators that are powering sports...

DraftKings Expands its Pro Sports Market Share with New Partnerships

  Sports fans have been satiating their craving for the stadium by participating in online sports betting and fantasy sports as the pandemic prevents large gatherings. Virtual sports events are...

Cybercrime is on the Rise During Remote Learning

Fifty-two percent of K-12 educators in the U.S. say their school has not warned them about the dangers of ransomware as they scale remote learning this year, according to...

Directing On Set: Sharing Your Vision to Talent and Crew

On this episode of In Focus, host Josh Brummett, MarketScale Sr. Director, Video Production was joined by MarketScale Video Production Specialist Dylan Tidmore, who has vast experience in a...

How AR and VR Will Change the Experience of Watching Sports

The sports fan experience has been evolving, with the help of technology, for years. This evolution has launched state of the art venues and novel ways to engage. However,...

The Pressure is Off: Reducing the Impact on Athletes’ Joints Through SmartCells

COVID-19 all but stopped amateur and professional sports at all levels of competition. Slowly, sports are returning, and with that time off comes the added risk of injury. How...
video

Coordinating the Return of College Football

  Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators that are powering sports...

Marketscale Creates: Women in Video & Film

The industry of video production seems synonymous with bearded, tattooed, long-haired men toting cameras and talking gear shop. But there are women working behind the lens. Though still a...

Elevating Your Image Through Lighting

  Josh Brummett, MarketScale Senior Director of Video Production, hosted Duncan Johnson to discuss how to become a master of lighting. Johnson is an experienced filmmaker with a well rounded...

Marketscale Creates: YouTube’s Past, Present, and Future Role in Fostering a Media Career

  YouTube is an often overlooked social media platform, disregarded for the more digestible, quickly-consumable content of Instagram or Twitter. But for videographers and cinematographers, it’s a primary tool for...

Avid Names Diversified as First-Ever Global Systems Integration Partner

BURLINGTON, Mass., Aug. 5, 2020—Avid® (Nasdaq: AVID) today announced a new strategic purchasing agreement with Diversified, one of the world’s largest media technology providers with offices across the globe...
video

Amazon Music Podcasting Goes Exclusive

Amazon Music is expanding its content portfolio by launching podcasts on the platform.  Content will be available for both free and premium subscriptions. Podcast audio can also be listened...
video

Reducing the Footprint of Sports

Earlier this summer we spoke to the founder of Recipric, Kristen Fulmer, on what will the new sustainability in sports look like as sports implemented a plan to resume...

Epic Games Gets Fortnite Fans to Fight Apple’s App Store: Business Casual

Apple’s products have been so well designed, the company has acquired over a billion users. With that captive audience, Apple keeps users from straying by creating a single point...
In-Focus

In Focus: A New Video Production Podcast

  On the first episode of In Focus, host Josh Brummett sat down with fellow MarketScale creative Steve Palaia, Senior Creative Lead, to discuss the latest camera technology from Sony...
video

Film Studios Can Run Their Own Movie Theaters. Now What?

A New York federal judge has officially granted a motion by the U.S. Department of Justice to end the Paramount Consent Decrees, an existing regulation preventing film studios from...
video

What the Film Industry Thinks About AMC’s New Release Timeline

Filmocracy Co-Founder and CEO Paul Jun and iHeartRadio’s Kyle McMahon tackle AMC and Universal’s new, 17-day timeline for films to head to video-on-demand – and how it might send...

Redesigning Entertainment Venues for the Future

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week Tyler Kern will chat with the leaders, marketers and inventors that are powering sports into...
video

Health in A Rock ‘n’ Roll World with Jaret Reddick of Bowling for Soup

  It’s the first video episode of “I Don’t Care” and we’re starting strong! Join Kevin as he talks with Jaret Reddick, the founder, lead singer, guitarist and songwriter of Bowling for Soup. Jaret takes Kevin through his...
video

Gym Owners Share Strategies for Reopening in the Wake of COVID-19

  As cases of COVID-19 continue to pop up throughout the United States and elsewhere, gyms are being forced to reckon with a difficult question – how can they reopen...
video

How Will Sports Leagues Measure Success in 2020? Salary Capped

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators powering sports into the future. Kern...
video

Creating the “Siri” of Fantasy Football: Salary Capped

  Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators that are powering sports...