McDonald’s Revives Celebrity Brand Collaboration with Travis Scott Burger

Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since…until now. On September 8, Variety reported the brand collaboration between McDonald’s and Travis Scott. Fans of Travis’ psychedelic hip-hop can now order his signature McDonald’s meal: a fully loaded quarter pounder, with fries, BBQ sauce, and a Sprite. The publicity drop coincides with the release of Scott’s collaborative merchandise and clothing line flashing a vintage McDonald’s look.

In this Business Casual snippet, hosts Daniel Litwin and Tyler Kern consider McDonald’s high profile attempt at influencer marketing. Will the product, a decked out burger, be enough to get target customers in the drive through? Litwin and Kern break down takeaways of this brand partnership and what marketers can take away from the collaboration.

 

Next time Only on Run the Pass

Chef Andre Natera will be back as he invites the CEO of Food RelatedLuciano Ciociari into his kitchen to design the perfect charcutterie board and to learn how Luciano has revitalized his family company to ensure its growth for future generations.

Want to stay up to date on what is happening in Food and Beverage and Run the Pass? Subscribe here.

Follow us on social media for the latest updates in B2B!

Image

Latest

child safety
Child Safety Isn’t a Feature—It’s the Product: Harbor’s No-Compromise Approach
June 17, 2025

As technology becomes more embedded in daily life—especially in family and home care products—trust, reliability and child safety have become essential differentiators. Deloitte reports that consumers spend up to 25% more on brands they trust, and one in five spend 50% more when brand confidence runs deep. That trust becomes critical in sectors like…

Read More
career game
Unity’s Jessica Lindl on Playing the Career Game Loop: Learning to Earn in the New Economy (Episode 3)
June 16, 2025

As AI, automation, and immersive tech accelerate disruption, the future of work is being reshaped faster than most institutions can adapt. Entry-level roles for recent graduates are shrinking, traditional degrees are being questioned, and lifelong careers are being replaced by continuous reinvention. In this climate, the most valuable assets are no longer technical certifications…

Read More
the career game loop
Unity’s Jessica Lindl on Playing the Career Game Loop: Learning to Earn in the New Economy (Episode 2)
June 16, 2025

Today’s workforce is facing profound disruption, driven by automation, AI, and shrinking entry-level job opportunities. According to SignalFire’s 2025 State of Talent report, entry-level hiring in tech has dropped by 50% from pre-pandemic levels. In this shifting landscape, younger workers aren’t just seeking jobs—they’re demanding agency, feedback, and purpose. Game-based learning models like the…

Read More
career game loop
Unity’s Jessica Lindl on Playing the Career Game Loop: Learning to Earn in the New Economy (Episode 1)
June 16, 2025

As traditional career paths break down, economic mobility is being redefined by adaptability, not academic credentials. Today, 52% of college graduates are underemployed a year after graduation, working in roles that don’t require a four-year degree. Meanwhile, networking strategies like informational interviews yield one job offer per 12 conversations—far more effective than the one-in-200…

Read More