McDonald’s Revives Celebrity Brand Collaboration with Travis Scott Burger
Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since…until now. On September 8, Variety reported the brand collaboration between McDonald’s and Travis Scott. Fans of Travis’ psychedelic hip-hop can now order his signature McDonald’s meal: a fully…
This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.
Free workspace
Turn your Food & Beverage expertise into content.
Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.
Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since…until now. On September 8, Variety reported the brand collaboration between McDonald’s and Travis Scott. Fans of Travis’ psychedelic hip-hop can now order his signature McDonald’s meal: a fully loaded quarter pounder, with fries, BBQ sauce, and a Sprite. The publicity drop coincides with the release of Scott’s collaborative merchandise and clothing line flashing a vintage McDonald’s look.
In this Business Casual snippet, hosts Daniel Litwin and Tyler Kern consider McDonald’s high profile attempt at influencer marketing. Will the product, a decked out burger, be enough to get target customers in the drive through? Litwin and Kern break down takeaways of this brand partnership and what marketers can take away from the collaboration.
https://marketscale.com/industries/original-series/run-the-pass-with-chef-andre-natera/
Next time Only on Run the Pass
Chef Andre Natera will be back as he invites the CEO of Food Related, Luciano Ciociari into his kitchen to design the perfect charcutterie board and to learn how Luciano has revitalized his family company to ensure its growth for future generations.
Want to stay up to date on what is happening in Food and Beverage and Run the Pass? Subscribe here.
Your experts belong here
Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.
Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.
