McDonald’s Revives Celebrity Brand Collaboration with Travis Scott Burger

Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since…until now. On September 8, Variety reported the brand collaboration between McDonald’s and Travis Scott. Fans of Travis’ psychedelic hip-hop can now order his signature McDonald’s meal: a fully loaded quarter pounder, with fries, BBQ sauce, and a Sprite. The publicity drop coincides with the release of Scott’s collaborative merchandise and clothing line flashing a vintage McDonald’s look.

In this Business Casual snippet, hosts Daniel Litwin and Tyler Kern consider McDonald’s high profile attempt at influencer marketing. Will the product, a decked out burger, be enough to get target customers in the drive through? Litwin and Kern break down takeaways of this brand partnership and what marketers can take away from the collaboration.

 

Next time Only on Run the Pass

Chef Andre Natera will be back as he invites the CEO of Food RelatedLuciano Ciociari into his kitchen to design the perfect charcutterie board and to learn how Luciano has revitalized his family company to ensure its growth for future generations.

Want to stay up to date on what is happening in Food and Beverage and Run the Pass? Subscribe here.

Follow us on social media for the latest updates in B2B!

Image

Latest

data center infrastructure
AI Is Forcing a Rethink of Data Center Infrastructure at Every Level
December 29, 2025

The data center industry is being redefined by AI’s demand for faster, denser, and more scalable infrastructure. According to McKinsey, average rack power densities have more than doubled in just two years. It went from approximately 8 kW to 17 kW, and is expected to hit 30 kW by 2027. Global data center power demand is projected…

Read More
Emergency department
How Predictive AI Is Helping Hospitals Anticipate Admissions and Optimize Emergency Department Throughput
December 24, 2025

Emergency departments across the U.S. are under unprecedented strain, with overcrowding, staffing shortages, and inpatient bed constraints converging into a throughput crisis. The American Hospital Association reports that hospital capacity and workforce growth have lagged, intensifying delays from arrival to disposition. At the same time, advances in artificial intelligence are moving from experimental to operational—raising…

Read More
Mission
Why Is the Mission of Benchmark So Important
December 23, 2025

As pharmaceutical innovation accelerates, the margin for error narrows, making quality assurance not just a regulatory necessity but a public good. Benchmark’s mission sits at the intersection of progress and protection—helping manufacturers stay aligned with FDA standards so life-saving therapies reach patients faster and safer. By keeping cleanrooms compliant and companies out of trouble, Benchmark…

Read More
Benchmark
What Is It Like for You to Be Part of the Benchmark Products Teams Now
December 23, 2025

Being part of the Benchmark Products team today means working at the intersection of precision manufacturing and deeply human collaboration, especially in the high-stakes world of cleanroom and sterility assurance solutions. As the organization grows, employees describe a culture that still feels familial—one where clear communication, personal accountability, and genuine care for customers drive…

Read More