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McDonald’s Revives Celebrity Brand Collaboration with Travis Scott Burger

Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since…until now. On September 8, Variety reported the brand collaboration between McDonald’s and Travis Scott. Fans of Travis’ psychedelic hip-hop can now order his signature McDonald’s meal: a fully…

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Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since…until now. On September 8, Variety reported the brand collaboration between McDonald’s and Travis Scott. Fans of Travis’ psychedelic hip-hop can now order his signature McDonald’s meal: a fully loaded quarter pounder, with fries, BBQ sauce, and a Sprite. The publicity drop coincides with the release of Scott’s collaborative merchandise and clothing line flashing a vintage McDonald’s look.

In this Business Casual snippet, hosts Daniel Litwin and Tyler Kern consider McDonald’s high profile attempt at influencer marketing. Will the product, a decked out burger, be enough to get target customers in the drive through? Litwin and Kern break down takeaways of this brand partnership and what marketers can take away from the collaboration.

https://marketscale.com/industries/original-series/run-the-pass-with-chef-andre-natera/

Next time Only on Run the Pass

Chef Andre Natera will be back as he invites the CEO of Food Related, Luciano Ciociari into his kitchen to design the perfect charcutterie board and to learn how Luciano has revitalized his family company to ensure its growth for future generations.

Want to stay up to date on what is happening in Food and Beverage and Run the Pass? Subscribe here.

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FDA slows synthetic-dye phase-out as 160 food and ag groups press for USMCA renewal

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  • 01FDA has revised its synthetic dye phase-out schedule, slowing a voluntary removal program originally targeting six petroleum-based color additives by end of 2027.
  • 02Nearly 160 food and agriculture groups have urged USMCA renewal before the July 1 joint review deadline, warning that inaction could disrupt cross-border supply chains.
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FDA slows synthetic-dye phase-out as 160 food and ag groups push to renew USMCA

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The FDA's April 2025 voluntary initiative to phase out petroleum-based synthetic dyes from the U.S. food supply has generated a wave of corporate commitments, with major brands targeting 2026–2027 deadlines. However, Consumer Reports found that many large food companies have yet to pledge any changes, even where natural alternatives are already used abroad. Meanwhile, broader regulatory shifts — including a USDA reorganization affecting food assistance programs and new legislative proposals on food labeling and import safety — are reshaping the operating environment for food and beverage manufacturers.

  • 01The FDA is working with industry to eliminate six certified petroleum-based color additives from the U.S. food supply by the end of 2027, after revoking authorization for Red No. 3 earlier in 2025.
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  • 03Separate regulatory pressures are mounting: California advanced a non-ultra-processed food labeling bill, Congress moved bipartisan legislation to let the FDA destroy unsafe food imports, and the USDA reorganized its food nutrition administration amid leadership changes.

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The Produce Distribution Industry Needs Flexibility, Empathy, and a New Generation of Talent

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Produce distributors are facing tightening margins and supply chain pressures that demand more flexible operations and empathetic leadership. AJ Krow argues that attracting and retaining a new generation of talent is critical to the industry's long-term survival. Modernizing workplace culture and rethinking traditional distribution practices are central to meeting these challenges.

  • 01Produce distributors must adapt operations to withstand tightening margins and supply chain volatility.
  • 02Empathetic leadership and flexible workplace culture are essential to attracting younger talent to the industry.
  • 03A generational shift in the workforce requires the produce distribution sector to rethink recruiting and retention strategies.

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