Print Precision

Printing a Bold Future: DigiTech’s Innovation Triumph Over COVID Challenges

DigiTech

COVID shook things up for many companies, and DigiTech is no exception, having to adapt to a new world that could have easily brought trouble for the company. Thankfully, DigiTech spun the bad into good which benefited them in the long run. Gabrielle Bejarano sat down to talk with DigiTech President Patric Coldewey about his…

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Print Precision
The Great Resignation, Automated Solutions to the Hiring Crisis within the Printing Industry

Daniel Litwin spoke to Patrick Coldewey, President and CEO of DigiTech, about the automation hiring process within the printing industry. The conversation covered a breadth of points, including the Great Resignation, skilled workers aging out, and how smaller companies use automation [in hiring] to their advantage. The Great Resignation is not showing any signs of…

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Business Services
Commercial Printing Solutions Case Study with Patriot Print

Print Precision kicked off a four-part series with a case study on commercial printing solutions within small printing operations. Brett Sutton, President at Patriot Print Fulfillment, joined DigiTech’s President, Patric Coldeway, and Host Daniel J. Litwin for a look at the one-year journey documenting TruFire printer’s adoption strategies. One week into the partnership,…

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Print Precision
Print Precision: Color Management Part Two

“You’re better off making a new profile than re-linearizing, as that doesn’t solve color problems.” (Adams) Color management is an essential aspect of printing. Managing it and ensuring it’s correct can be a challenge for operators, especially if you have cheap equipment. Ideally, print companies want high-quality color profiles that are accurate while also keeping…

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Print Precision
How to Find The Right Printing Machine and Solution

For our industry’s customers, getting face to face with the right printing machine is more troublesome than ever, with tradeshows out of the picture until at least April 2022. And if you’ve listened to previous episodes of the show, like such as with our friends at Sign Master and Parrott Printing, they reiterated the importance…

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Business Services
What Makes for a ‘Cheap’ Flatbed Printer?

In previous episodes of Print Precision from DigiTech, we’ve covered a simple truth – a quality flatbed printer is the cheapest thing you can offer your customers. There’s no substitute for a high-quality flatbed printer like the DigiTech TruFire, which allows you to eliminate rework costs, up printing speed without a dip in results, and…

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Print Precision
Going Yard—How COVID Changed the Landscape for Yard Signage

A surprising trend during the pandemic that presented printing companies with opportunities was unexpected growth in demand for yard signage. Patric Coldeway, Founder and President of Digitech, and John Parrott, Vice President of Parrott Printing, explored this interesting side-effect of COVID-19 and provided context regarding how this opportunity made a difference for printers during some…

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employer-sponsored apprenticeships
The Degree That Pays You Back: How Employer-Sponsored Apprenticeships Are Rewriting Higher Ed
March 9, 2026

Higher education is under pressure. Over the past few years, public confidence in the value of a four-year degree has declined significantly, with fewer Americans expressing a strong belief that traditional higher education delivers a worthwhile return on investment. At the same time, employers consistently report that graduates lack job-ready skills—particularly the “durable skills”…

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Denial Data
Turning Denial Data Into Action: How Healthcare Organizations Can Fight Back Against Payer Denials
March 5, 2026

Healthcare providers across the U.S. are facing a growing wave of claim denials that is putting pressure on already strained hospital finances. Industry research from the American Hospital Association shows that nearly 15% of medical claims submitted to private payers are initially denied, forcing hospitals and health systems to spend about $19.7 billion annually attempting…

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Jabra
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace
March 5, 2026

At ISE 2026, Jabra highlighted how meeting technology is evolving to support the realities of hybrid work, where the experience must be equally effective for people inside and outside the room. In a conversation with Craig Durr, Chief Analyst and Founder of The Collab Collective, Jabra’s VP of Video Product Olly Henderson explained that…

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Marketing AI Pulse
The Marketing AI Pulse Brief for Feb 2026: Trust in the World of LLM Ads, OpenClaw, Reddit & More!
March 3, 2026

Starting in 2026, The Marketing AI SparkCast alternates between the Marketing AI Pulse Monthly Brief and in-depth interviews with leading marketing AI innovators. This episode is the February 2026 edition of the Monthly Brief and focuses on trust and authenticity in an AI-driven world. Aby Varma and Matt Cyr explore the emergence of advertising inside…

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Other Print Precision
Why Quality Is the Cheapest Thing to Send Your Customers
May 20, 2021

Price isn’t the only driver of satisfaction. While it matters for buyers of print products, they care about quality, as well. In fact, quality and affordability aren’t mutually exclusive. Additionally, representing quality every time leads to cost savings. DigiTech Founder and Owner Patric Coldewey joined this episode of Print Precision to share his thoughts on quality…

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Print Precision: Hot Takes on the Digital Printing Industry
March 8, 2021

The truth is that every industry has its issues. After all, people aren’t perfect. However, true industry leaders will do their best to change the status quo and make visible improvements to the market. With his vast experience in the field of digital and industrial printing, Digitech founder and president Patric Coldewey has seen areas…

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Print Precision: Understanding the Importance of Color Profiles in Digital Printing
February 2, 2021

If you’re in need of enterprise-level digital printing, you’re going to need a color profile. And, as an end-user, it may be tough to understand what level of detail your color profile needs to be and how to choose the printing solution to meet those needs. But it’s important to do so. Making the…

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How Long Do Print Heads Last?
December 14, 2020

One question print head manufacturers don’t want to answer is how long those print heads last. A better question might be how long should print heads last, or how long can they last? Patrick Coldeway, President of Digitech, knows the answer, and he wasn’t shy about sharing it on Print Precision. No matter the…

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What the First-Time Customer Experience Is like with Digitech
November 20, 2020

Digitech has earned the loyalty of many of its long-time customers and keeps those partnerships strong with diligent service without mandatory service contracts. But what’s the new customer experience like working with the company? It’s something John Parrott, President and third-generation owner of Parrott Printing, which started using a TruFire machine this year, has…

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Manufacturing Printing Solutions for Satisfied End Users
October 30, 2020

After 30 years of digital printing experience, how is the DigiTech Solutions Group’s TruFire Flatbed Printer making an impact for its clients? Patrick Coldeway, Founder & President of DigiTech, brought along an end-user of the TruFire digital printer, Tommy Trucks, Founder & CEO of SignMaster, to discuss it. The TruFire story was born out…

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Elevating the Customer Experience with Unmatched Service
September 30, 2020

So many modern companies want to force customers to be loyal. In the printing industry, many look to lock customers into service contracts, saying they won’t be able to perform repairs if the customer doesn’t enter the agreement. That is not the DigiTech way. “We have the ability to service the printer long-term,…

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