Print Precision

Printing a Bold Future: DigiTech’s Innovation Triumph Over COVID Challenges

DigiTech

COVID shook things up for many companies, and DigiTech is no exception, having to adapt to a new world that could have easily brought trouble for the company. Thankfully, DigiTech spun the bad into good which benefited them in the long run. Gabrielle Bejarano sat down to talk with DigiTech President Patric Coldewey about his…

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Latest

Print Precision
The Great Resignation, Automated Solutions to the Hiring Crisis within the Printing Industry

Daniel Litwin spoke to Patrick Coldewey, President and CEO of DigiTech, about the automation hiring process within the printing industry. The conversation covered a breadth of points, including the Great Resignation, skilled workers aging out, and how smaller companies use automation [in hiring] to their advantage. The Great Resignation is not showing any signs of…

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Business Services
Commercial Printing Solutions Case Study with Patriot Print

Print Precision kicked off a four-part series with a case study on commercial printing solutions within small printing operations. Brett Sutton, President at Patriot Print Fulfillment, joined DigiTech’s President, Patric Coldeway, and Host Daniel J. Litwin for a look at the one-year journey documenting TruFire printer’s adoption strategies. One week into the partnership,…

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Print Precision
Print Precision: Color Management Part Two

“You’re better off making a new profile than re-linearizing, as that doesn’t solve color problems.” (Adams) Color management is an essential aspect of printing. Managing it and ensuring it’s correct can be a challenge for operators, especially if you have cheap equipment. Ideally, print companies want high-quality color profiles that are accurate while also keeping…

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Print Precision
How to Find The Right Printing Machine and Solution

For our industry’s customers, getting face to face with the right printing machine is more troublesome than ever, with tradeshows out of the picture until at least April 2022. And if you’ve listened to previous episodes of the show, like such as with our friends at Sign Master and Parrott Printing, they reiterated the importance…

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Business Services
What Makes for a ‘Cheap’ Flatbed Printer?

In previous episodes of Print Precision from DigiTech, we’ve covered a simple truth – a quality flatbed printer is the cheapest thing you can offer your customers. There’s no substitute for a high-quality flatbed printer like the DigiTech TruFire, which allows you to eliminate rework costs, up printing speed without a dip in results, and…

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Print Precision
Going Yard—How COVID Changed the Landscape for Yard Signage

A surprising trend during the pandemic that presented printing companies with opportunities was unexpected growth in demand for yard signage. Patric Coldeway, Founder and President of Digitech, and John Parrott, Vice President of Parrott Printing, explored this interesting side-effect of COVID-19 and provided context regarding how this opportunity made a difference for printers during some…

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Coupa Inspire 2025
A Global Conversation: Coupa Inspire 2025 Brings Innovation to Your Doorstep
September 12, 2025

Coupa Inspire 2025 is taking its flagship experience on the road with the Inspire World Tour, bringing the spirit of its celebrated event to five cities across four continents. By condensing the energy of its global gathering into free, one-day sessions, Coupa is expanding access to knowledge, innovation, and community-building opportunities for finance, procurement, and…

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Royal Dublin
Mastering the Game: Akshay Bhatia and Coupa Inspire at the Royal Dublin
September 12, 2025

At the Royal Dublin, Coupa brought together community and competition with PGA pro and brand ambassador Akshay Bhatia, who shared lessons from the course that extend far beyond golf. His message, “Master your swing. Master your spend,” underscored the power of precision, discipline, and strategy in both sport and business. The event was not just…

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Coupa Customer Appreciation Day with Akshay Bhatia at The Royal Dublin
September 11, 2025

Coupa’s Customer Appreciation Day at The Royal Dublin on July, 2025, brought together PGA Tour talent Akshay Bhatia and the community for a celebration of both sport and connection. Beyond the excitement of world-class golf, Bhatia shared practical “tour-level tips” in a relaxed clinic format, offering guidance on everything from escaping rough lies to mastering…

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The Royal Dublin
Coupa Spotlight: Akshay Bhatia Tees Up Teaching at The Royal Dublin
September 11, 2025

American golfer Akshay Bhatia’s teaching session at The Royal Dublin this July marks more than a summer stop—it’s a sign of how golf’s rising stars are shaping the global game. For Coupa, the event highlights the intersection of tradition and modern growth, bringing fresh attention to one of Ireland’s most historic courses. Bhatia’s presence underscores…

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Other Print Precision
Why Quality Is the Cheapest Thing to Send Your Customers
May 20, 2021

Price isn’t the only driver of satisfaction. While it matters for buyers of print products, they care about quality, as well. In fact, quality and affordability aren’t mutually exclusive. Additionally, representing quality every time leads to cost savings. DigiTech Founder and Owner Patric Coldewey joined this episode of Print Precision to share his thoughts on quality…

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Print Precision: Hot Takes on the Digital Printing Industry
March 8, 2021

The truth is that every industry has its issues. After all, people aren’t perfect. However, true industry leaders will do their best to change the status quo and make visible improvements to the market. With his vast experience in the field of digital and industrial printing, Digitech founder and president Patric Coldewey has seen areas…

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Print Precision: Understanding the Importance of Color Profiles in Digital Printing
February 2, 2021

If you’re in need of enterprise-level digital printing, you’re going to need a color profile. And, as an end-user, it may be tough to understand what level of detail your color profile needs to be and how to choose the printing solution to meet those needs. But it’s important to do so. Making the…

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How Long Do Print Heads Last?
December 14, 2020

One question print head manufacturers don’t want to answer is how long those print heads last. A better question might be how long should print heads last, or how long can they last? Patrick Coldeway, President of Digitech, knows the answer, and he wasn’t shy about sharing it on Print Precision. No matter the…

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What the First-Time Customer Experience Is like with Digitech
November 20, 2020

Digitech has earned the loyalty of many of its long-time customers and keeps those partnerships strong with diligent service without mandatory service contracts. But what’s the new customer experience like working with the company? It’s something John Parrott, President and third-generation owner of Parrott Printing, which started using a TruFire machine this year, has…

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Manufacturing Printing Solutions for Satisfied End Users
October 30, 2020

After 30 years of digital printing experience, how is the DigiTech Solutions Group’s TruFire Flatbed Printer making an impact for its clients? Patrick Coldeway, Founder & President of DigiTech, brought along an end-user of the TruFire digital printer, Tommy Trucks, Founder & CEO of SignMaster, to discuss it. The TruFire story was born out…

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Elevating the Customer Experience with Unmatched Service
September 30, 2020

So many modern companies want to force customers to be loyal. In the printing industry, many look to lock customers into service contracts, saying they won’t be able to perform repairs if the customer doesn’t enter the agreement. That is not the DigiTech way. “We have the ability to service the printer long-term,…

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