Print Precision
COVID shook things up for many companies, and DigiTech is no exception, having to adapt to a new world that could have easily brought trouble for the company. Thankfully, DigiTech spun the bad into good which benefited them in the long run. Gabrielle Bejarano sat down to talk with DigiTech President Patric Coldewey about his…
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Podcasts
The Great Resignation, Automated Solutions to the Hiring Crisis within the Printing Industry
Daniel Litwin spoke to Patrick Coldewey, President and CEO of DigiTech, about the automation hiring process within the printing industry. The conversation covered a breadth of points, including the Great Resignation, skilled workers aging out, and how smaller companies use automation [in hiring] to their advantage. The Great Resignation is not showing any signs of…
Business Services
Commercial Printing Solutions Case Study with Patriot Print
Print Precision kicked off a four-part series with a case study on commercial printing solutions within small printing operations. Brett Sutton, President at Patriot Print Fulfillment, joined DigiTech’s President, Patric Coldeway, and Host Daniel J. Litwin for a look at the one-year journey documenting TruFire printer’s adoption strategies. One week into the partnership,…
Podcasts
Print Precision: Color Management Part Two
“You’re better off making a new profile than re-linearizing, as that doesn’t solve color problems.” (Adams) Color management is an essential aspect of printing. Managing it and ensuring it’s correct can be a challenge for operators, especially if you have cheap equipment. Ideally, print companies want high-quality color profiles that are accurate while also keeping…
Podcasts
How to Find The Right Printing Machine and Solution
For our industry’s customers, getting face to face with the right printing machine is more troublesome than ever, with tradeshows out of the picture until at least April 2022. And if you’ve listened to previous episodes of the show, like such as with our friends at Sign Master and Parrott Printing, they reiterated the importance…
Business Services
What Makes for a ‘Cheap’ Flatbed Printer?
In previous episodes of Print Precision from DigiTech, we’ve covered a simple truth – a quality flatbed printer is the cheapest thing you can offer your customers. There’s no substitute for a high-quality flatbed printer like the DigiTech TruFire, which allows you to eliminate rework costs, up printing speed without a dip in results, and…
Podcasts
Going Yard—How COVID Changed the Landscape for Yard Signage
A surprising trend during the pandemic that presented printing companies with opportunities was unexpected growth in demand for yard signage. Patric Coldeway, Founder and President of Digitech, and John Parrott, Vice President of Parrott Printing, explored this interesting side-effect of COVID-19 and provided context regarding how this opportunity made a difference for printers during some…
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AI Sales and Marketing Tools Are Changing the Game But Are They Helping?
Over the past decade, marketing has become increasingly data-driven, with AI sales and marketing tools promising deeper insights and improved decision-making. Businesses have invested heavily in AI and automation, believing that more data equates to better performance. However, this shift has also created unintended challenges. According to a study by Gartner, only 54% of…
The Smart Way to Invest in Content Marketing: From Digital Clutter to Strategic Impact
The digital marketing landscape is more fragmented than ever, with brands scrambling to maintain visibility across many platforms. Traditional approaches to content distribution often resemble a game of darts, blindly throwing messages across every channel, hoping something sticks. With businesses facing tighter budgets and increasing pressure to achieve measurable results, marketers must refine their…
Overcoming Behavioral Health Challenges: Iris Telehealth’s Technology-Driven Approach
Behavioral health challenges have intensified nationwide, with wait times for care stretching months and access in rural areas remaining inadequate. Telehealth innovations are emerging as a crucial bridge to close these gaps, particularly in behavioral health. The stakes are high and according to the 2023 National Survey on Drug Use and Health (NSDUH), 22.8%…
Universal Health Coverage: A Catalyst for Global Change
In a recent episode of Care Anywhere: The Global Health Workforce Podcast, host Lea Sims, Chief Marketing & Communications Officer at CGFNS International Inc., welcomed Dr. Pam Cipriano, President of the International Council of Nurses (ICN), to discuss the transformative impact of nursing on global health. With over 45 years of nursing experience, Dr. Cipriano…