Skip to content
MarketScale
‹ Back to IndustriesRetail

What Does the Retail Landscape of 2025 Look Like?

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   The past year has been a deeply transformative one for the retail industry, which saw already…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Share

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.

The past year has been a deeply transformative one for the retail industry, which saw already emerging trends in online shopping, curbside pickup and more accelerated in the face of the COVID-19 pandemic.

Now, even with vaccines continuing to roll out and a true reopening commencing, retail isn’t going backward. In fact, the evolution could be just beginning.

On this episode of MarketScale’s Retail Refined with Melissa Gonzalez, Gonzalez welcomed fashion and design icon Rebecca Minkoff to explore another of her areas of expertise – retail’s digital landscape. In fact, she’s a pioneer with a history of integrating innovative technology, such as “magic mirrors” and self-checkout, into her label’s physical stores.

“Now, the customer is so used to the online experience that, if she doesn’t get that in the store, she’ll be like, ‘Ugh, I’m just going to order online’” -Rebecca Minkoff

That experience makes her uniquely qualified to assess how the retail industry might respond to mounting pressures for more innovation, integration and interaction in the months and years after the pandemic draws to a close.

“Now, the customer is so used to the online experience that, if she doesn’t get that in the store, she’ll be like, ‘Ugh, I’m just going to order online,’” Minkoff said.

It’s those raised expectations that retailers are now competing against, though there are exciting new technologies, data tools and more emerging to help them do it.

Click here to pre-order or to read more Rebecca Minkoff’s new book, Fearless.

To hear more, listen to the entirety of this episode of Retail Refined.

Listen to Previous Episodes of Retail Refined Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Retail expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Retail expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

Sizzle Clip - Victoria's Secret

Sizzle Clip - Victoria's Secret

Melissa Gonzalez, a retail strategist, discusses the transformation and innovation in retail marketing. Emphasizing the role of in-store experiences, the conversation revolves around modern retail trends and strategies. The podcast features insights on how brands can stay competitive and capture consumer attention.

  • 01Innovative in-store experiences are crucial for modern retail success.
  • 02Retailers need to focus on creating dynamic environments to attract consumers.
  • 03Staying competitive requires adaptive retail strategies.

Aug 5, 2026

AI-influenced retail ecommerce is on track to reshape how enterprise merchandisers plan and buy

AI-influenced retail ecommerce is on track to reshape how enterprise merchandisers plan and buy

AI is transitioning from a support role to a key player in driving online retail sales, affecting staffing, sourcing, and forecasting strategies for enterprise merchandisers. This shift presents significant changes in the retail industry, especially regarding how businesses plan and execute purchasing strategies. Retailers must adapt to AI-influenced models to remain competitive.

  • 01AI is becoming a direct driver of online retail sales.
  • 02Retail enterprise merchandisers must adapt planning and buying strategies to incorporate AI advancements.
  • 03The impact of AI on staffing, sourcing, and forecasting is reshaping retail ecommerce.

Aug 5, 2026

Instacart's Arpalus acquisition puts computer vision at the center of AI-driven grocery retail

Instacart's Arpalus acquisition puts computer vision at the center of AI-driven grocery retail

Instacart has acquired the computer vision company Arpalus, highlighting the growing importance of AI-driven solutions in the grocery retail industry. This acquisition underscores a shift in how grocery operators are integrating technology to optimize operations and consumer experiences.

  • 01Instacart's acquisition of Arpalus signals a focus on AI-driven solutions in grocery retail.
  • 02Computer vision is increasingly central to the evolution of retail ecommerce.
  • 03Grocery operators are rethinking their technology investments and deployments.

Aug 5, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512