Articles by tag: Camera

AVer’s Auto-Tracking Cameras Make Broadcasting Conferences Easier and More Cost Efficient Than Ever

auto-tracking cameras

Auto-tracking cameras have revolutionized the way conferences and other big events capture content, offering a cost-effective alternative to hiring manual camera operators. According to one conference organizer, AVer‘s advanced auto-tracking devices not only ensured high-quality recording for their online video library but also significantly reduced expenses. While there’s a learning curve to mastering their full…

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Articles
Artists Will Love AVer’s A30 All-in-One Video Camera

In today’s digital age, artists require more than just talent; they need tools that streamline their creative process. AVer‘s A30 All-in-One Video Camera emerges as a game-changer, integrating essential features like a web camera, document camera, microphone, and speaker into a single device. This innovation eradicates the complexities of juggling multiple gadgets, allowing artists…

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Articles
Marshall Electronics Responds to Esports’ Massive Growth with Cutting-Edge POV Cameras

As we head into the middle of this decade, the eSports industry is witnessing an unprecedented boom. Valued at $1.42 billion in 2022, it’s projected to skyrocket to $4.47 billion by 2030, thanks to the rising adoption of smart devices and POV cameras, internet connectivity, and strategic partnerships like that of Microsoft and NVIDIA​….

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NOC--Season 1 Episodes
School Safety and the Criticality of Audio Systems in Control Rooms

Join Dan Gundry on his podcast, NOC Your SOCs Off, as he sheds light on the hidden stories in the command and control market. In this first installment, Gundry speaks with AtlasIED’s VP of Sales, Michael Peveler, about mass communication and controller environments, and why audio is important. Automating situational awareness is key in these…

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Podcasts
How Is AV Adapting to Offer a New Era of Flexibility and Performance?

Stephen Heywood is a broadcast engineer for PTZOptics, and he weighed in on AV design’s recent improvements and adaptations to make better use of technology. “I would have to say, finally, we’re seeing video systems leveraging the network for distribution and control. Using new technology, we can distribute live, lossless, high-definition video over IP. That’s…

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In Focus
Directing On Set: Sharing Your Vision to Talent and Crew

On this episode of In Focus, host Josh Brummett, MarketScale Sr. Director, Video Production was joined by MarketScale Video Production Specialist Dylan Tidmore, who has vast experience in a key aspect of any successful video production – directing on set. In particular, Tidmore leverages his experience in film and video to get the most out…

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Professional AV
Selecting a Night Vision Camera for Professional Surveillance Applications

“People who are doing wrong don’t want to be caught.  They don’t want to be found,” said Scott Stover, Case Manager for Whitesell Investigative Services. “One of the biggest challenges in our line of work is night. When it gets dark, we can’t see what we need to see.” Having the right night vision equipment…

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data-driven tools
Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
July 26, 2024

As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…

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On-device AI
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
July 26, 2024

On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…

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modern supply chains
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
July 26, 2024

Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…

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semiconductor manufacturing
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
July 26, 2024

Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…

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Other Articles
Why the Surveillance Tech at the Edge Needs a Rugged NVR
April 13, 2020

The need for capable, flexible and resilient NVRs is more apparent than ever. In an October 2019 study, Gartner, Inc. found that outdoor surveillance cameras will most likely be the biggest market for 5G IoT solutions through 2023. On today’s episode of the MarketScale Technology podcast, we’re rejoined by returning contributor Premio, a global…

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What Makes A Bad Online Education Video?
February 3, 2020

Welcome back to the Online Learning Minute at Marketscale. Today we’re going to discuss what makes a BAD online education video. While we spoke about what makes a good online education video in previous episodes, recognizing what makes a bad online education video is just as important. There has been research done that shows…

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