Articles by tag: Orlando

APPLY NOW: Infocomm 2023 Scholarship Application

Infocomm 2023 Scholarship Application
    Infocomm is one of the largest events in the world for AV and IT professionals. So MarketScale wants to make sure that those inside the industry who want to Read more


Rugged Edge Computing
Rugged Edge Computing for Tough Environments Follows Shift Away from the Cloud
March 31, 2023

At ISC West 2023, Premio showcases how Rugged Edge Computing can easily stand up to the toughest industrial workloads in the harshest environments without missing a beat. Many trends are shaping the modern security market with a strong focus on rugged hardware such as smart sensors. There is a shift away from the cloud […]

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DTC brands
DTC Brands Struggle to Adapt With 2023 Consumers: Brand Trust and Flexibility is Necessary
March 31, 2023

Selling directly to the consumer buying your products can be incredibly profitable for a business, so why don’t all businesses sell directly to consumers? The simple answer is that there are many risks and challenges that come with running a direct-to-consumer (DTC) business, and the risks do not always pay off. The success […]

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Voice AI
Voice AI: Changing the Sound of Restaurants and Transforming the Ordering Experience
March 31, 2023

Takeout and delivery are as much the fabric of restaurants today as a room full of diners. During the pandemic, many restaurants may not have made it out the other side without takeout and delivery services. Still, staffing shortages are a significant issue for most restaurants after the pandemic. Finding the balance between handling orders […]

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All Articles
APPLY NOW: Infocomm 2023 Scholarship Application
March 6, 2023

Infocomm is one of the largest events in the world for AV and IT professionals. So MarketScale wants to make sure that those inside the industry who want to attend the show, can. So we’ve created an opportunity for 2 individuals in the AV and IT communities to experience Infocomm in person this […]

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IAAPA Expo 2022: What’s New in Themed Entertainment?
December 8, 2022

Amusement Park enthusiasts might be saving for a summer vacation to ride the latest attractions, but the industry insiders provided a sneak peek into the next hospitality and tourism revolutionary rides and games. IAAPA Expo 2022 at the Orange County Expo Center wrapped up in November, and more than 1,000 attendees saw what the future […]

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Renkus-Heinz Brings the Sound Solution to InfoComm 2021
October 20, 2021

Foothill Ranch, California, Oct. 20, 2021 — Renkus-Heinz is excited to introduce InfoComm 2021 to the company’s past 20 months of innovations, all of which offer Sound Solutions for consultants, designers, integrators, and end-users.   The renowned loudspeaker manufacturer – which has long been synonymous with audio invention and cutting-edge development – is debuting many […]

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Artificial Reality, Virtual Reality, Authentic Reality: Why Guests Want More Than Technology
December 10, 2019

When walking through a Harry Potter or Star Wars attraction at an amusement park, it may seem like an escape from reality. Park guests can immerse themselves in another world and leave anything going on in their real life behind. However, even in a ‘galaxy far, far away,’ amusement parks are focused on authenticity and […]

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Reshaping the VR Narrative in Amusement Parks with Bob Cooney
December 2, 2019

It is no longer uncommon to see a virtual reality experience in any number of entertainment or educational avenues. The technology has become more flexible and consumers have gained more experience with it, businesses are working VR experiences into their offerings. Amusement and theme parks are jumping in on the action as well. However, the […]

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What News To Expect at IAAPA Expo 2019
November 12, 2019

More than 1,000 leading amusement park and attraction industry companies will exhibit at IAAPA Expo 2019. The Orange County Convention Center will open on November 19 until 22 and dozens of product reveals and launches will be announced. Here are a few news events to keep an eye on during the show: SUMBA Unveil of […]

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Beyond the Displays at InfoComm 2019
June 19, 2019

Much is made about the gleaming and immersive displays at InfoComm each year, and deservedly so. The newest in LED and LCD products continue to impress. However, there is far more that stuck out at this year’s event. InfoComm session leader and decades-long Pro AV professional Bill Magod captured the following images of products that […]

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What to See Before InfoComm 2019 Comes to an End
June 14, 2019

InfoComm 2019 concludes today but not before MarketScale Media Producer and Voice of B2B Daniel Litwin had the chance to catch up with some of the Pro AV industry’s most influential professionals and brands. Make sure to view the show through his eyes here! The show floor still has plenty of exhibits and displays worth […]

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LIVE From InfoComm 2019, Day Two
June 13, 2019

Things are picking up right where they left off last night at InfoComm 2019. The Voice of B2B, MarketScale’s Daniel Litwin, is once again at the Orange County Conference Center to hear from Pro AV experts and to check out the newest products from across the industry. If you missed anything from the first day […]

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