Maverick of Marketing
With the 2022 budget season heating up, Shannon Maverick, host of Maverick of Marketing, talked to an expert in marketing about his take on how marketers can validate asking for more budget. Scott Todaro, the CMO at Plannuh, Inc. Todaro brought his near thirty years of experience along with him on this journey to…
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Deep Dive Into Omnichannel Marketing: Maverick of Marketing
Omnichannel marketing is essential for marketers. It ensures that a company doesn’t pigeonhole its marketing efforts into one channel but really expand into different areas. On this episode of Maverick of Marketing, Host Shannon Maverick talked with Eric Johannes, Director of Corporate Marketing for IC Systems, an accounts receivable management provider and one of the…
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How Your Personal Brand is Your Ticket To Success
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. Branding isn’t just for large, well-known companies that have name recognition. Individuals need a personal brand, no matter their industry…
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Your Brand is Only as Good as Your Marketing Team
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. What’s the secret to building a strong marketing team? And what’s the makeup of that team? Sharing his wisdom on…
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How to Launch Products in a Virtual World
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. Product launches in the B2B realm traditionally occurred at trade shows. These events offered exposure but also a lot of competition for…
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Legacy Brands Become Modern Communicators
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. When thinking about the most innovative companies around today, we tend to reflect on those that have made the headlines…
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Why Marketing is the True Driver of Sales Enablement
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. The tools and techniques used to diagnose and treat lower extremity conditions are constantly evolving, but CurveBeam stays ahead of…
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Getting Elite Level Support for College Admissions with ESAI Founder Julia Dixon
College admissions have long favored those with access—whether that’s legacy ties, zip code advantages, or the ability to afford pricey private consultants. But now, the game is changing. Artificial Intelligence is emerging as a powerful equalizer in education, and one startup is turning that promise into reality. Just days ago, Shark Tank investor Mark…
Classroom AI: Who Should It Serve First—Teachers or Students?
Artificial intelligence is rapidly transforming nearly every sector, and education is no exception. As AI capabilities evolve, tech giants like OpenAI, Google, and Meta have increasingly showcased education as a core use case in product rollouts. But the tools being created often split along a critical divide: are they meant for teachers, or for…
JUST THINKING… About Artificial Intelligence vs. Human Intelligence with Dr. Michael Harvey
As artificial intelligence continues to evolve at lightning speed, the conversation is shifting from what AI can do to what it should do—and how it compares with, or complements, the uniquely human traits we bring to learning, work, and society. While schools grapple with AI’s integration into classrooms, some educators are asking a deeper question:…
Productivity, Happiness and the Future of Remote Work with Steven Puri
Remote work is no longer an experiment, it is a daily reality for millions. Yet, as teams seek focus and fulfillment outside the traditional office, the challenges of productivity and isolation have intensified. Studies show that nearly 70 percent of remote workers struggle with burnout and distractions. Amid this tension, platforms that blend emotional well-being…