Articles Videos

Why Filmmakers Should Always Watch the Director’s Cut

Take a look into famous “director’s cuts” and what filmmakers can learn from watching movies the way they were meant to be seen. In a recent episode of his Team Deakins podcast, legendary cinematographer Roger Deakins opened up about his wish to revive a long-lost four-hour cut of Andrew Dominik‘s neo-western The Assasination of Jesse James. He details his praise of the…

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Cinematography Tips for Covering Your Master Shot

Let’s explore the all-important “master shot” and how you can use it to tie the rest of your cinematic tapestry together. When you’re first starting out in film and video, every shot is your master shot. It makes sense if you think about it. You have your set, your actors or subjects, and you have…

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RØDE Crowns Its 2020 My RØDE Reel Winners

Watch all of the winning films here. My RØDE Reel is one of those filmmaking competitions creators look forward to participating in all year. In fact, 2020 saw entries triple compared to last year, with participants spanning across 114 countries and winners from 12 different countries taking home their share of $1 million in cash. The competition…

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Tips from Renowned Cinematographers for Your Next Film

Interested in becoming a noteworthy director of photography? The best place to begin is by studying the great cinematography masters. I’ll start by saying that the best way to master any part of filmmaking is to just go out and do it. Do it and fail and try again until you do it right. However,…

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DJI Pocket 2: Is This the Camera for Your Everyday Adventures?

The DJI Pocket 2 was designed to help you create more, but does it live up to expectations? Every new action camera release is bound to inspire comparisons and questions: “Do I need this if I also have an iPhone? How is this different than a GoPro? Is this really worth the money? Can I bring this camera…

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The Long-Awaited Sony FX6 Will Be Officially Announced Next Week

The release of the new Sony FX6 is getting close. Sony announced via Instagram that it would launch the much talked about FX6 via a livestream with Alister Chapman on Tuesday, Nov. 17 at 4 p.m. GMT (11 a.m. ET, 8 a.m. PT). If you don’t know who Chapman is, you’re in for a treat. He’s the Gerald Undone of Sony cameras. The…

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What Horror Movies Do Your Favorite Directors Love?

Horror is a genre for everyone. It’s that time of year when we sit back, relax, and scare ourselves stupid watching the most terrifying, bloody, and traumatizing scary movies we can find. Horror flicks are the roller coasters of cinema. They turn you upside down and shake you back and forth, but it’s all in…

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data center design
Applied Digital’s Data Center Design for a 100 MW AI Factory Built from the Ground Up
July 2, 2025

AI workloads are redefining the limits of data center design and infrastructure. Legacy data centers, built for traditional co-location, cannot handle the density, thermal demands, or power dynamics of accelerated computing. The AI boom has upended the data center sector, forcing a rapid shift to liquid-cooled racks as facilities pivot from sub-10kW racks to…

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Commerce media
A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up
July 2, 2025

As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely…

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Hospitality leadership
Heart-First Hospitality Leadership: How Saying ‘Yes’ Transforms Guest Experiences, Boosts Staff Morale, and Drives Business Results
July 2, 2025

As the hospitality industry emerges from years of pandemic-driven upheaval, hospitality leadership is evolving to meet new challenges. Leaders are looking for new ways to retain staff, elevate guest satisfaction, and drive revenue without burning out their teams. One trend gaining traction is the power of “Yes”: empowering employees to say yes more often,…

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civic leadership
Mayor Gerard Hudspeth’s Civic Leadership Journey: What Politics Teaches About People
July 2, 2025

What does a mayor learn about human nature? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Gerard Hudspeth, longtime mayor of Denton, Texas, and a respected figure in civic leadership. Drawing from his years in public service, Hudspeth explores how leading a city reveals the core…

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Other Articles Videos
DJI Levels Up the Stabilizer Game Again with the RS 2 and RSC 2
October 30, 2020

Two new camera stabilizers for you to drool over as you debate on which one to get. Let’s take a look. DJI has released two new camera stabilizers — both revolutionary in their own ways, and both giving you the much wanted features other stabilizers and gimbals have been lacking.   Read more at Premium…

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What to Consider When Upgrading to the Pocket Cinema 6K
October 8, 2020

Pocket 4K vs. Pocket 6K? This article discusses the relevancy of both — as well as the price points and specs related to each. Prices are rapidly dropping, panic is running amok, and conspiracies are rife. No, it’s not the next recession; it’s the Pocket 4K community growing frantic over the imminent arrival of the…

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7 Filmmaking Interviews with Real-World Career Advice
October 6, 2020

PremiumBeat revisits seven informative interviews with filmmakers sharing their professional insights into the film and video industry. In my experience, there are really only a couple of ways to actually learn how to succeed in the film and video industry: Go through the motions yourself and develop the tools on your own. Get solid, real-world…

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Watch How Wes Anderson and DP Robert Yeoman Made These 5 Iconic Shots
October 6, 2020

Who better to deconstruct Wes Anderson’s visual style than his longtime collaborator, DP Robert Yeoman? You’d be hard-pressed to find someone who doesn’t associate whip pans, slow motion tracking shots, and overheads of perfectly placed props with Wes Anderson. The Isle of Dogs director has one of the most recognizable visual styles in both modern live-action and stop-motion filmmaking, but despite him…

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Nikon’s Next Generation Z Cameras are Launching in October
October 5, 2020

Nikon will be announcing new full-frame mirrorless cameras soon.  Nikon has marked the calendar for when it will introduce the next generation of its full-frame mirrorless cameras. The company created a splash page counting down “the next chapter” in its Z series, which will be announced on October 14th at 12AM EDT / 9PM PDT. Both the Nikon Z7 and Z6 will receive a…

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The Best New Lens Mount Announcements of 2020
October 5, 2020

With the introduction of the RF mount, the L mount, and the Z mount, the world of lenses recently took a reset at available models. Let’s look at the exciting additions of 2020. Just a few years ago, shopping for a new lens was like trying to find a movie to watch in an endless sea…

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‘Peanut Butter Falcon’ DP Explains Why a 2-Camera Setup Is Your Best Friend
October 4, 2020

Afraid to shoot with more than one camera? Let The Peanut Butter Falcon DP Nigel Bluck put your mind at ease. Making a film is difficult when you’re shooting with just one camera, so it stands to reason — at least for some — that shooting with more than one makes things that much more so. In fact, I’d argue…

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Get Ready to Film with the Sony A7 III Using These Settings
October 1, 2020

With newer camera models constantly entering the market, we’re seeing more cameras adopt a movie mode system, like the A7 III. We’ve sailed straight past the anniversary release of the third iteration of the Sony A7’s line — the Sony A7 III — and it’s become apparent that, outside of the initial press release, we…

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5 Production Tips for High Frame Rate Videography
October 22, 2019

Here are five tips on how to get the most out of your high frame rate videography when shooting at 60 frames per second and higher. When diving into videography with your favorite digital camera — whether that’s a Canon DSLR or a mirrorless offering — you’ll have some decisions to make about the frame…

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