Articles by author: Geoff Short

“Breaking the Pocket” Inside Warren Moon’s Unconventional Route to the NFL

warren moon game changers
  Warren Moon's play on the field is what made him an NFL legend, but his path to get there was anything but conventional. In this clip from the next episode of Game Changers with Katie Read more


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Will Ransomware Remain the Attack of Choice for Cybercriminals?
October 27, 2021
It is often said that crime doesn't pay. That might not apply to the world of cybercrime. In 2020, research from Atlas VPN found that cybercrime earned $1.5 trillion dollars in revenue. One approach to Read more
How the Supply Chain Shortage is Affecting Commercial HVAC Supply and Distribution
October 27, 2021
  “The HVAC industry right now is dealing with the same issues that virtually every other industry is facing at the moment,” Alexis said. Over the past year and a half, the pandemic caused numerous issues Read more
Weaver Beyond the Numbers Property Taxes, An Appeal to the Appeals Process
October 26, 2021
  The tax assessor’s notice isn’t always the final say on what taxpayers must remit. Companies can easily appeal these decisions with a proactive appeal strategy for their real and personal property taxes . Read more
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A Hopeful Picture of the Future of Retail
January 24, 2020
Many magazines and news sites are predicting the downfall of brick and mortar stores in the future, suggesting that online shopping and other forms of retail will take over the industry. Read more
How Retail Can Run With Mobility as a Service
January 24, 2020
MarketScale was in attendance at NRF 2020, Retail’s Big Show, touching base with leaders in the retail industry and uncovering insights, trends and data surrounding the future of the Read more
Enterprise Asset Intelligence: IoT, Data, and What It Can Do for Business
January 23, 2020
  “Data” is the word on the tip of everyone’s tongue. Arguably more valuable than oil, data has the prodigious power to change business, manufacturing and shipping in incredible ways. No Read more
Leveraging UDR—A Profitable Yet Untapped Metric for Brick and Mortars
January 21, 2020
A boutique commerce innovation firm for retail, CPG and food service, HighStreet Collective focuses on helping these businesses move at the speed of customers in an omnichannel Read more
Retail Guru Tony D’Onofrio on Retail Tech, Empowered Consumers
January 21, 2020
MarketScale recently attended NRF 2020, the retail industry’s biggest annual show, to get a feel for where the industry is headed and sit down with some of retail’s biggest Read more
The Ripple Effect of 5G, 10G, and 802.11AX
January 10, 2020
  By 2020, forecasts suggest that, around the globe, there will be around 6.58 network connected devices per person. With over 7.5 billion people on the planet, this means Read more
Uncovering the Surprises and Themes of CES 2020
January 8, 2020
CES 2020 is underway in Las Vegas, Nevada this week. The 'Global Stage for Innovation' runs from Jan. 7-10, bringing together some of the most innovative brands across a wide Read more
What the NRF Innovation Lab Tells Us About the Future of Retail
January 8, 2020
  The National Retail Federation is preparing for its annual ‘Big Show’, taking place Jan. 12-14 in New York City. The biggest brands in global retail will be in attendance to discuss Read more
Top 3 Reasons Employers Should Invest in Continuing Education for Their Employees
December 31, 2019
Technology continues to change the skills needed by even the most highly qualified in the workforce. Now more than ever, education outside of the classroom is playing a role in the development of Read more