Articles by author: Geoff Short

How a TikTok Superstar and a Renowned Tech Entrepreneur Aim to Change the Creator Economy Forever

  Web 3.0. The Metaverse. Monetization. Innovators & creators are excited, primed, and ready to take advantage of today’s technology. Still, the platforms that make Read more

Latest

Not Your Father’s Data Center: Innovations in Generator Land
May 24, 2022
How did a Texas boy, who swore up and down he’d never leave Texas for Oklahoma, wind up involved with the data storage industry in Oklahoma? Chris Brown, CTO at Uptime Institute, isn’t 100% sure himself, but Read more
Leveraging AI to Improve Patient Outcomes in Healthcare
Leveraging AI to Improve Patient Outcomes in Healthcare
May 24, 2022
The importance of providing patients with a fast and accurate diagnosis cannot be overstated – it can be the difference between life and death. Unfortunately, the healthcare system is overwhelmed, and physicians Read more
The Retired CEO of YUM! Brands Has the New Goal of Developing the Next Generation of Leaders
The Retired CEO of YUM! Brands Has the New Goal of Developing the Next Generation of Leaders
May 23, 2022
  David Novak was the first of his family to graduate from college. He studied journalism at the University of Missouri and started working in advertising. After a few turns in his career, Novak Read more
All Articles
A Hopeful Picture of the Future of Retail
January 24, 2020
Many magazines and news sites are predicting the downfall of brick and mortar stores in the future, suggesting that online shopping and other forms of retail will take over the industry. Read more
How Retail Can Run With Mobility as a Service
January 24, 2020
MarketScale was in attendance at NRF 2020, Retail’s Big Show, touching base with leaders in the retail industry and uncovering insights, trends and data surrounding the future of the Read more
Enterprise Asset Intelligence: IoT, Data, and What It Can Do for Business
January 23, 2020
  “Data” is the word on the tip of everyone’s tongue. Arguably more valuable than oil, data has the prodigious power to change business, manufacturing and shipping in incredible ways. No Read more
Leveraging UDR—A Profitable Yet Untapped Metric for Brick and Mortars
January 21, 2020
A boutique commerce innovation firm for retail, CPG and food service, HighStreet Collective focuses on helping these businesses move at the speed of customers in an omnichannel Read more
Retail Guru Tony D’Onofrio on Retail Tech, Empowered Consumers
January 21, 2020
MarketScale recently attended NRF 2020, the retail industry’s biggest annual show, to get a feel for where the industry is headed and sit down with some of retail’s biggest Read more
The Ripple Effect of 5G, 10G, and 802.11AX
January 10, 2020
  By 2020, forecasts suggest that, around the globe, there will be around 6.58 network connected devices per person. With over 7.5 billion people on the planet, this means Read more
Uncovering the Surprises and Themes of CES 2020
January 8, 2020
CES 2020 is underway in Las Vegas, Nevada this week. The 'Global Stage for Innovation' runs from Jan. 7-10, bringing together some of the most innovative brands across a wide Read more
What the NRF Innovation Lab Tells Us About the Future of Retail
January 8, 2020
  The National Retail Federation is preparing for its annual ‘Big Show’, taking place Jan. 12-14 in New York City. The biggest brands in global retail will be in attendance to discuss Read more
Top 3 Reasons Employers Should Invest in Continuing Education for Their Employees
December 31, 2019
Technology continues to change the skills needed by even the most highly qualified in the workforce. Now more than ever, education outside of the classroom is playing a role in the development of Read more