Articles by author: Geoff Short

Aurora Hires the “Dream Team” of Education

At some point, you have likely tried to "do it yourself" without an expert, whether building furniture from instructions, installing equipment in your house, or fixing your car. Read more


Jennifer Granholm Community-Based Clean Energy
Federal Funding for Community-Based Clean Energy Saves the Day for Municipalities
November 29, 2022
  Community-based clean energy projects across the U.S. are getting a windfall of cash from the Biden administration. Using funds from the Energy Efficiency and Conservation Block Program, Read more
leisure travel
Leisure Travel Will Drive Hotel Growth for 2023
November 29, 2022
   Business Travel News recently reported on PwC's Hospitality Directions report, indicating a reduced 2023 travel forecast. PwC largely sites economic uncertainty for the revised projections, Read more
New Battery Technology Could Make EVs Cheaper and Faster to Produce
November 29, 2022
 Companies in UK and the US are racing to find new breakthroughs in electrochemistry that don't rely on China's resources to create battery technology. As China currently holds 75% of the world's cobalt Read more
All Articles
A Hopeful Picture of the Future of Retail
January 24, 2020
Many magazines and news sites are predicting the downfall of brick and mortar stores in the future, suggesting that online shopping and other forms of retail will take over the industry. Read more
How Retail Can Run With Mobility as a Service
January 24, 2020
MarketScale was in attendance at NRF 2020, Retail’s Big Show, touching base with leaders in the retail industry and uncovering insights, trends and data surrounding the future of the Read more
Enterprise Asset Intelligence: IoT, Data, and What It Can Do for Business
January 23, 2020
  “Data” is the word on the tip of everyone’s tongue. Arguably more valuable than oil, data has the prodigious power to change business, manufacturing and shipping in incredible ways. No Read more
Leveraging UDR—A Profitable Yet Untapped Metric for Brick and Mortars
January 21, 2020
A boutique commerce innovation firm for retail, CPG and food service, HighStreet Collective focuses on helping these businesses move at the speed of customers in an omnichannel Read more
Retail Guru Tony D’Onofrio on Retail Tech, Empowered Consumers
January 21, 2020
MarketScale recently attended NRF 2020, the retail industry’s biggest annual show, to get a feel for where the industry is headed and sit down with some of retail’s biggest Read more
The Ripple Effect of 5G, 10G, and 802.11AX
January 10, 2020
  By 2020, forecasts suggest that, around the globe, there will be around 6.58 network connected devices per person. With over 7.5 billion people on the planet, this means Read more
Uncovering the Surprises and Themes of CES 2020
January 8, 2020
CES 2020 is underway in Las Vegas, Nevada this week. The 'Global Stage for Innovation' runs from Jan. 7-10, bringing together some of the most innovative brands across a wide Read more
What the NRF Innovation Lab Tells Us About the Future of Retail
January 8, 2020
  The National Retail Federation is preparing for its annual ‘Big Show’, taking place Jan. 12-14 in New York City. The biggest brands in global retail will be in attendance to discuss Read more
Top 3 Reasons Employers Should Invest in Continuing Education for Their Employees
December 31, 2019
Technology continues to change the skills needed by even the most highly qualified in the workforce. Now more than ever, education outside of the classroom is playing a role in the development of Read more