Articles by author: MarketScale

By Eric Wells When Muskogee Public Schools was faced with the need to completely redraw the school boundaries in our district, investing in geographic information system (GIS) software was an easy decision. Once the dust settled from that ambitious project, we realized our new GIS tool made available mountains of data that could inform a…

What do a Sales Account Executive and Iron Man have in common? Find out on this Jobcast exploring the open role of Nextiva’s Account Executive based in Scottsdale, Arizona. The voice over internet protocol company Nextiva creates and sells cloud-based communication software for businesses across all industries. Nextiva Inside Sales Manager, Heather De Roon…

Splash pads, swing sets, and slides oh my! The National Recreation and Park Association Conference this year was highlighted by the culmination of new interactive displays, software, services, and yes even robots! Here are some of my favorite happenings from the event. First Impressions Upon first entering the conference floor of the Baltimore Convention Center,…

The mental and behavioral health industry is at an exciting crossroads. No longer an afterthought to traditional healthcare, this area of medical specialization is finally being recognized as an integral facet of a person’s health and well-being. In fact, most businesses today encourage employees to seek treatment early before certain conditions spiral into larger problems,…

Digital displays provide unparalleled opportunities for sharing and delivering thought-provoking content to prospects, customers, guests, and employees in a fun, engaging way. A vital component in both retail and corporate settings, displays deliver valuable insight and information to audiences, delivering real-time metrics that allow for better decision-making, wayfinding, upselling, customer experience, and more. The overwhelming…

Electronic Health Records (EHRs) have been implemented by health practices around the world to increase productivity, efficiency, and success. Many physicians agree that EHRs have increased practice efficiency while improving patient care, but what do the patients think? While the development and implementation of electronic health records remains a challenge, understanding patient and public attitudes…

The following was written by John Jersin, VP of Product, Talent Solutions and Careers for LinkedIn. It comes courtesy of Imani Greene and Marisa Ayyar. Over a decade ago, Talent Connect began as an annual event for people to connect and build relationships, much like Reid Hoffman’s vision for the LinkedIn community. Since then, the…

The new school year is underway, making it an ideal time for professors and education professionals to collaborate on the latest trends in their field. This weekend in Dallas, the Texas Association of School Administrators and Texas Association of School Boards is hosting the Texas Education Convention. The three-day event will run through Sunday, Sept…

Here’s some advice on how to use natural light when shooting various exterior (and interior) scenes either low- or no-budget. In the book Cinematography: Theory and Practice by Blain Brown, on the topic of filming in direct sunlight, Brown states the following: “If you are dealing with direct sun . . . controlling it can require constant attention…