Articles by author: Zach Werblo

Welcome back to the Online Learning Minute with Brian Runo at Marketscale. Today we’re going to explore the Backwards Design. Personally, I use backwards design in the majority of my developments because I want to be absolutely sure that the learning objectives are assessed correctly and content is more oriented toward the big picture. […]

Why Stay in America? In today’s global marketplace, there are still companies surviving and thriving right in our own backyard. We’re hitting the road in search of America’s most interesting companies to answer one question: Why are you proud to be made in America? Manufacturing the Future with Homegrown Roots Near the headquarters of Ergo […]

Welcome back to the Online Learning Minute at Marketscale, I’m your host, Brian Runo, and today I’m going to talk about what makes an excellent online learning video. Some people think that recording a lecture and then putting it up online is a good way to present knowledge in online learning. But because we […]

Welcome back to the Online Learning Minute at Marketscale. Today we’re focusing on the final step in the ADDIE process, the Evaluation phase. Once the course has run, we can begin evaluating how the course has performed and provide feedback on how the course can be improved in future iterations. There are two parts […]

Welcome back to the Online Learning Minute at Marketscale. This episode is focused on to the fourth step in the ADDIE process, the Implementation phase. This can be described as the shortest of phases in the ADDIE process because at this point, we are handing off the course to the instructor or client. During […]

Welcome back to the Online Learning Minute at Marketscale, I’m your host, Brian Runo, and today we’re learning about the third step in the ADDIE process, the Development phase. During this stage, the instructional designers, graphic designers, videographers, and anyone else involved in content creation is working to create the content for the course. […]

Welcome back to the Online Learning Minute at Marketscale. Today we’re going to explore the second step in the ADDIE process: the Design phase. During this stage, we delve further into the learning objectives and begin working on the assessment instruments. We also start talking about the exercises that are going to be in […]

The “A” in ADDIE stands for Analysis. During this stage, the instructional problem is clarified, goals and objectives are established, and the end goals of the course are identified. You should be looking at what types of learning constraints exist whether it be LMS limitations, regulatory limitations, language barriers, etc. You’ll also need to […]

Introducing a new feature from MarketScale coming to you every Tuesday and Thursday. It’s the Online Learning Minute with MarketScale’s Senior Instructional Designer Brian Runo. Keep up to date on the latest methodology and trends in the world of online learning. Stay tuned for more!