As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the series, Carol takes on the top retail B2B positioning and business development hurdles suppliers experience and provides tactics and takeaways for conquering them once and for all.

As unpredictable, chaotic, and downright exhausting as 2020 has been, this is no time to take your foot off the gas. In fact, the fourth quarter and holiday retail season are a terrific time to make your move and pull out all the stops. After all, ‘tis the season when your retail partners are engaged and determined to make things happen while your competitors could be kicking back! In this episode, Carol shares personal anecdotes and real-world retail dynamics to support your end-of-year offensive. She wraps up the episode by revealing three shifts that will shape the 2020 holiday shopping season.

In this episode you’ll learn:

  • Why retailers move faster at the end of the year
  • How holiday vigilance tees up your 2021
  • Three shifts that will shape the holiday shopping season
  • Why price plunges may not materialize even as value prevails

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