Articles by tag: D2C
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Navigating Risk and Opportunity in Decarbonization and Sustainability – Part 1 of 2
The global conversation has shifted dramatically towards decarbonization and sustainability in recent years. With the world experiencing unprecedented levels of disruption, from 5G technology to the challenges of a pandemic, the urgency to address climate change and its implications has never been more palpable. Although most business leaders see the vision of Sustainable Development […]
Todd Florence of Estes Express Lines on Making LTL Shipping Frictionless
Making LTL shipping frictionless is more than possible; it’s happening today. How can one challenge the status quo and embrace technological transformation in an industry that has historically resisted change? In this captivating episode of Semi-Related, Chris Torrence sets the stage for a riveting conversation with Todd Florence, the Chief Information Officer of Estes […]
The Power of Consumer Insights: Enhance Performance and Customer Loyalty with Data
In the latest episode of Retail Refined, conducted at the Retail Influencer CEO Forum 2023, host Melissa Gonzalez explores the transformative power of consumer insights with guest Elizabeth Oates, VP of Consumer Insights at Ulta Beauty. They discuss how data-driven insights can enhance performance, foster customer loyalty, and shape the beauty industry’s future. Oates […]
Retailers Are Moving More Towards a ‘Digital-First’ Strategy. It’s Greatly Improving D2C Numbers
Brick-and-mortar stores and e-commerce platforms are rapidly blending, adopting a digital-first strategy is crucial for retail giants. Straddling the evolving terrains of customer preferences and technological advancements, companies are faced with a monumental task of transforming their operations end-to-end, effectively marrying their wholesale brands with a direct-to-consumer operational model. Amid this challenge and opportunity, businesses […]
Brand-To-Consumer: The Evolving Landscape of D2C Strategies and Experiential Retail
As retail evolves, so do many of the business models and strategies that are crucial to its success. Direct-to-consumer, or D2C, is the model that ensures that retailers sell and distribute their products directly to consumers. This allows them to avoid any other parties in the process. As a result, many brands are also shifting […]
With an Uncertain Economic Climate, Retailers Should Focus on Improving Operational Excellence
As retailers emerge from a three-year-long pandemic, the outlook for the market remains testy: Fears of recession and persistently high inflation are expected to continue to have an effect on consumer spending. On top of this, geopolitical factors in Europe keep supply chain disruptions on most retailer’s radar, aggravating existing wounds from COVID’s impact […]
Hitting Your Consumer Through Linear and CTV
Today’s technology provides many options for those wanting to reach audiences through TV. Linear TV is no longer the only option; CTV, or connected television, continues to spread as more and more consumers cut the cord of traditional linear options and move to internet streaming content. Estimates indicate the bulk of television viewership will […]
Can the CPG Industry Balance D2C Strategies with a Positive In-Store Experience?
Key Points: Food and beverage brands used the pandemic to test D2C initiatives. CPG, food, and beverage companies need to test out what will work both online and offline because more consumers are using e-commerce. C-stores and grocery stores will remain dominant channels to reach customers. Commentary: During the COVID-19 pandemic, companies in the […]
What a 360-Degree, Direct-to-Consumer Strategy Looks like in 2021
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. If there is anything recent events have taught us, it’s that being adaptable is […]