Articles by tag: D2C

Content-Forward & Performance Skills are Elevating Storytelling in B2B Sales

b2b content creation

Is storytelling in B2B sales an art or a science? Perhaps the art of sales is in the storytelling, and telling that story to make an impact is the science. In the fast-paced world of B2B sales, the convergence of content creation and performance skills is no longer a novelty but a necessity. As…

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Retailers Are Moving More Towards a ‘Digital-First’ Strategy. It’s Greatly Improving D2C Numbers

Brick-and-mortar stores and e-commerce platforms are rapidly blending, adopting a digital-first strategy is crucial for retail giants. Straddling the evolving terrains of customer preferences and technological advancements, companies are faced with a monumental task of transforming their operations end-to-end, effectively marrying their wholesale brands with a direct-to-consumer operational model.  Amid this challenge and opportunity, businesses…

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2023 Retail Refined
Brand-To-Consumer: The Evolving Landscape of D2C Strategies and Experiential Retail

As retail evolves, so do many of the business models and strategies that are crucial to its success. Direct-to-consumer, or D2C, is the model that ensures that retailers sell and distribute their products directly to consumers. This allows them to avoid any other parties in the process. As a result, many brands are also shifting…

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Articles
With an Uncertain Economic Climate, Retailers Should Focus on Improving Operational Excellence

As retailers emerge from a three-year-long pandemic, the outlook for the market remains testy: Fears of recession and persistently high inflation are expected to continue to have an effect on consumer spending. On top of this, geopolitical factors in Europe keep supply chain disruptions on most retailer’s radar, aggravating existing wounds from COVID’s impact…

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2022 - Past Episodes
Hitting Your Consumer Through Linear and CTV

Today’s technology provides many options for those wanting to reach audiences through TV. Linear TV is no longer the only option; CTV, or connected television, continues to spread as more and more consumers cut the cord of traditional linear options and move to internet streaming content. Estimates indicate the bulk of television viewership will…

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Food & Beverage
Can the CPG Industry Balance D2C Strategies with a Positive In-Store Experience?

Key Points: Food and beverage brands used the pandemic to test D2C initiatives. CPG, food, and beverage companies need to test out what will work both online and offline because more consumers are using e-commerce. C-stores and grocery stores will remain dominant channels to reach customers. Commentary: During the COVID-19 pandemic, companies in the…

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Podcasts
What a 360-Degree, Direct-to-Consumer Strategy Looks like in 2021

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   If there is anything recent events have taught us, it’s that being adaptable is…

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ensuring excellence
Ensuring Excellence: Jonathan Yu’s Commitment to Quality Control
June 15, 2024

Meet Jonathan Yu, the meticulous Quality Control Manager at Rentex, Philadelphia. Jonathan helps to ensure project success for Rentex customers by keeping all equipment is in tip-top shape. With the precision of a Jedi, he maintains the highest standards of quality and reliability, bringing unparalleled dedication his role. Join us in celebrating Jonathan’s hard work…

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resilience in action
Resilience in Action: Rodney Krantz’s Operational Expertise
June 15, 2024

Meet Rodney Krantz, the dynamic Operations Manager at Rentex Las Vegas. Rodney thrives in the bustling environment of Las Vegas, expertly managing operations with remarkable resilience and determination. His journey as a cancer survivor adds to his strength and dedication, inspiring those around him. Join us in celebrating Rodney’s unwavering commitment and the vibrant energy…

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mastering multitasking
Mastering Multitasking: Garrett Millar’s Warehouse Leadership
June 15, 2024

Meet Garrett Millar, the adept Warehouse Manager at Rentex, Las Vegas. Garrett excels at multitasking, expertly juggling numerous responsibilities to ensure smooth and efficient operations. His ability to handle diverse tasks with precision and agility keeps the warehouse running seamlessly. Join us in celebrating Garrett’s dedication and the exceptional management skills he brings to our…

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Tech-Savvy Leadership: Robert Zicarelli’s Warehouse Expertise
June 15, 2024

Meet Robert Zicarelli, the diligent Assistant Warehouse Manager at Rentex Las Vegas. Robert excels in maintaining efficient warehouse operations with a keen eye for detail and organization. His strategic approach to challenges is as meticulous as fine-tuning a high-performance car. Join us in celebrating Robert’s dedication and the innovative energy he brings to our Las…

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