Articles by tag: D2C
Is storytelling in B2B sales an art or a science? Perhaps the art of sales is in the storytelling, and telling that story to make an impact is the science. In the fast-paced world of B2B sales, the convergence of content creation and performance skills is no longer a novelty but a necessity. As […]
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Articles
Retailers Are Moving More Towards a ‘Digital-First’ Strategy. It’s Greatly Improving D2C Numbers
Brick-and-mortar stores and e-commerce platforms are rapidly blending, adopting a digital-first strategy is crucial for retail giants. Straddling the evolving terrains of customer preferences and technological advancements, companies are faced with a monumental task of transforming their operations end-to-end, effectively marrying their wholesale brands with a direct-to-consumer operational model. Amid this challenge and opportunity, businesses […]
2023 Retail Refined
Brand-To-Consumer: The Evolving Landscape of D2C Strategies and Experiential Retail
As retail evolves, so do many of the business models and strategies that are crucial to its success. Direct-to-consumer, or D2C, is the model that ensures that retailers sell and distribute their products directly to consumers. This allows them to avoid any other parties in the process. As a result, many brands are also shifting […]
Articles
With an Uncertain Economic Climate, Retailers Should Focus on Improving Operational Excellence
As retailers emerge from a three-year-long pandemic, the outlook for the market remains testy: Fears of recession and persistently high inflation are expected to continue to have an effect on consumer spending. On top of this, geopolitical factors in Europe keep supply chain disruptions on most retailer’s radar, aggravating existing wounds from COVID’s impact […]
2022 - Past Episodes
Hitting Your Consumer Through Linear and CTV
Today’s technology provides many options for those wanting to reach audiences through TV. Linear TV is no longer the only option; CTV, or connected television, continues to spread as more and more consumers cut the cord of traditional linear options and move to internet streaming content. Estimates indicate the bulk of television viewership will […]
Food & Beverage
Can the CPG Industry Balance D2C Strategies with a Positive In-Store Experience?
Key Points: Food and beverage brands used the pandemic to test D2C initiatives. CPG, food, and beverage companies need to test out what will work both online and offline because more consumers are using e-commerce. C-stores and grocery stores will remain dominant channels to reach customers. Commentary: During the COVID-19 pandemic, companies in the […]
Podcasts
What a 360-Degree, Direct-to-Consumer Strategy Looks like in 2021
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. If there is anything recent events have taught us, it’s that being adaptable is […]