Articles by author: Alinda Quinn

VUE Audiotechnik Puts Projects From Around the World On Display at InfoComm 2018

MarketScale recently attended InfoComm 2018 and was lucky enough to sit down with technical sales representative Greg Kirkland with VUE Audiotechnik. He offered insight regarding all that VUE has to offer in its diversity of markets and what he finds most meaningful in a burgeoning industry. At the event, VUE showcased some of its newest […]

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Professional AV
Triple Play On How They Differentiate Themselves In The Digital Signage Space at InfoComm 2018

MarketScale recently attended InfoComm 2018 and was lucky enough to catch up with Michael Baez from Triple Play. As Regional Sales Manager, Baez offered insight into the company’s appreciation of the event as well as some key methods Triple Play uses to stay relevant and ahead of the game. Baez and his team keep coming […]

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Articles
CBRE Report Explores the Global Terrain of Retail Trends

How global is the business of retail? CBRE just released a report with this title, and it offers some important and surprising insight into global retail trends in 2017. Now in its 11th annual edition, the report examined 47 countries and 123 global cities with a focus on markets that international retailers entered for the […]

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AEC
Hilton Takes Bold Actions to Serve the Environment and Social Programs

Hilton just announced its plan to reduce its environmental footprint by half and double its social impact investment by 2030, making it the first major hotelier to take such measures. Hilton’s Travel with Purpose corporate responsibility program aligns with the United Nations’ 2030 Sustainable Development Agenda. In addition to slashing its footprint and sending zero […]

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Hospitality
Hilton Takes Bold Actions to Serve the Environment and Social Programs

Hilton just announced its plan to reduce its environmental footprint by half and double its social impact investment by 2030, making it the first major hotelier to take such measures. Hilton’s Travel with Purpose corporate responsibility program aligns with the United Nations’ 2030 Sustainable Development Agenda. In addition to slashing its footprint and sending zero […]

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Articles
A Conversation with Jordan Kloos of Lumium Lighting at LightFair 2018

While at LightFair 2018 in Chicago last week, MarketScale was fortunate enough to chat with Jordan Kloos, one of the principals and a key player in product development for Lumium Lighting. Kloos explained that LightFair is always a great place for his company to showcase what it is doing and network with other innovators in […]

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Hospitality
Hotels Are Serving as Business Centers for Millennial Workers

There is no doubt that technology is changing how we stay at hotels. From booking to check-in to check-out and enjoyment of all the amenities in-between, the hospitality industry, like most others, has been impacted by high-tech. In no population is that truer than with business people utilizing hotels for their conferences or travels. But […]

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learning management systems
5 Ways Learning Management Systems Embedded in Your PMS Help Jump-Start Onboarding
April 25, 2024

Hoteliers planning on new hires and seasonal hires must focus on shorter lessons, interactive experiences, and providing accessible learning tools to workers.  By Warren Dehan Independent hoteliers are looking for impactful ways to train tomorrow’s workers – and fast. Hotel leaders must find ways to shorten training time and improve worker decision-making, starting with how […]

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health data
Secure Health Data and Services with Workforce and Regulatory Enhancements
April 25, 2024

The healthcare industry faces a rising wave of cyberattacks, highlighting the critical urgency to fortify cyber defenses. These breaches threaten the integrity and availability of essential healthcare services and sensitive health data, intensifying the need for robust cybersecurity measures. This urgency is partly driven by the complex nature of healthcare technologies and the limited cybersecurity […]

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nursing industry
Create a Sustainable Nursing Industry Future through Enhanced Culture and Community Initiatives
April 25, 2024

The 2022 National Sample Survey of Registered Nurses, released in March 2024, reveals significant shifts within the nursing industry. Despite increased diversity among healthcare workers, issues like burnout and job dissatisfaction have notably increased, while the industry faces persistent staff shortages projected to last until 2036. This evolving landscape raises urgent questions about the […]

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value-based care models
Value-Based Care Models Need Actionable Data Tools to Drive Patient Engagement and Outcomes
April 25, 2024

Healthcare delivery is undergoing a significant shift towards value-based care models. These models prioritize positive health outcomes and cost-effectiveness, unlike the previous focus on the quantity of services provided The success of these models heavily relies on patient engagement, a critical component that ensures patients actively participate in managing their health. This shift is […]

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Other Articles
VER Announces Merger With PRG
April 6, 2018

VER today announced that, as part of a comprehensive transaction supported by its second lien lenders, including funds managed by GSO Capital Partners, it has entered into an agreement to merge with an entity controlled by Production Resource Group LLC (“PRG”). To facilitate the implementation of this pre-negotiated transaction, VER today filed voluntary petitions for reorganization under […]

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How The Culinary Industry Is Evolving With Mark Hitri
April 4, 2018

[vc_row][vc_column][vc_column_text]Mark Hitri is an instructor and curriculum adviser at the Culinary School of Fort Worth in Texas. He spoke recently about how the culinary industry is evolving, and how he views his role in staying current with the new trends by creating cutting-edge menus and food programs. Hitri’s began his career path at a very […]

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MSPs are Poised to Take Business into the Internet’s Future With Todd Brown
April 4, 2018

Recently, Todd Brown, Cima Solutions Group VP of Sales and Marketing, shared his thoughts on the evolution and future of IT. After 16 years at IBM, Brown joined Cima in 2010. He now leads the sales and marketing strategy and execution for the 16-employee IT solution provider. “The biggest trend for us has been a […]

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Retail Leans On Programmatic Advertising To Deliver Directed Ads In Real Time
April 4, 2018

Thomas Curvelle, a programmer at HiveStack, shared the marketing technology company’s development of a programmatic advertising campaign for Nordstrom Rack that targeted digital out-of-home devices. The results were very impressive. “We’re bringing programmatic advertising, like Google double-click, to the out-of-home world,” Curvelle said, “meaning you can now target audiences, specific demographics, and retarget them to […]

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Retail Leans On Programmatic Advertising To Deliver Directed Ads In Real Time
April 4, 2018

Thomas Curvelle, a programmer at HiveStack, shared the marketing technology company’s development of a programmatic advertising campaign for Nordstrom Rack that targeted digital out-of-home devices. The results were very impressive. “We’re bringing programmatic advertising, like Google double-click, to the out-of-home world,” Curvelle said, “meaning you can now target audiences, specific demographics, and retarget them to […]

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ChyronHego at DSE 2018: A Conversation with Brian Spiers
April 4, 2018

Brian Spiers is the National Director for the Sports Venues Division of ChyronHego. We recently caught up with him at DSE 2018 in Las Vegas, and he spoke about the show and ChyronHego’s latest product. ChyronHego has been creating graphics for the broadcast community for fifty years, and a few years ago, they merged with […]

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Looking At NAB Through the Eyes of Diversified AV
April 4, 2018

NAB® Show is coming to the Las Vegas Convention Center April 7-12. Historically the premier event for the media, entertainment, and technology industry, this year’s show will not disappoint! NAB attracts professionals from a diversity of industries and provides a gathering place for the global content community. Kevin Collins of Diversified AV recently spoke about […]

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