Designed for retail leaders and retail lovers alike, the Retail Refined podcast is designed to explore the in-store technology of the future, challenge the industry’s preconceived notions, and sit down with retail’s biggest names to understand the brand strategies that will define the next decade in retail.

The guide on this journey is Melissa Gonzalez, CEO and Founder of The Lionesque Group and Principal of MG2. Melissa has built a reputation in the retail industry through being a go-to expert featured in Forbes, Fortune, WSJ, Business Insider, Glossy, Digiday, Retail Touchpoints, WWD and on Cheddar and CBS News. She is also a regular contributor for Yahoo Finance and Advertising Week 360.

This week, host Melissa Gonzalez talked at length with Co-Founder and CEO of EVRYTHNG, Niall Murphy, an Internet-of-Things pioneer that manages billions of digital identities for consumer products, making each item smart, interactive and trackable from the factory floor to the consumer’s home to the end of the product lifecycle.

With a faster adoption of e-commerce across verticals, Niall and his team are closely tracking the impact of sustainability and the need for transparency. Food and CPG will be particularly impacted as one of the industries seeing the largest shift of adoption from offline to online shopping. Hear how Niall sees companies looking to regionalize their supply chains and invest further in last mile logistics.

EVRYTHNG is a World Economic Forum Technology Pioneer, and it originated the technology adopted by GS1 to upgrade the global barcode standard to connect every consumer product to the web. A computer scientist by training, Niall is a technologist, serial entrepreneur and angel investor with 25 years of experience in innovation and future thinking. He has built pioneering businesses in internet infrastructure, the mobile internet and web services in Europe, the US and Africa.

Melissa will be back every Tuesday with new episodes! In the meantime, tune in every Thursday with Jennifer Kaylo Ruscin on Bricks and Clicks.

To keep up with all things retail, stay tuned to MarketScale’s Retail Industry publication here.

Learn More About Melissa:

Trendsetting Online Retailers Putting the Buzz Back into Brick and Mortar

An Inside Look at the Pop-Up Retail Phenomenon:

Meet the Innovators- How Pop-Ups Change the Retail Landscape:

The Pop-Up Queen: 5 Questions with Melissa Gonzalez on Making Retail Pop

Follow Melissa on Social:

Twitter: @MelsStyles, #RetailWithMelissa

Instagram: MelsStyles

Instagram: LionesqueGroup