Articles by tag: NFT

Brands Who Want to Understand Web 3.0

Web 3.0
  Web 3.0 is the talk of the digital world. Yet, as the metaverse, NFT trading, and Web3 grows, so too, does confusion on its purpose and uses. So much so, in fact, that a Harvard Read more


Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
March 24, 2023

The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses.  By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]

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gap between the real world and the metaverse
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
March 24, 2023

How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]

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Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
March 24, 2023

Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]

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Brands Who Want to Understand Web 3.0
December 6, 2022

Web 3.0 is the talk of the digital world. Yet, as the metaverse, NFT trading, and Web3 grows, so too, does confusion on its purpose and uses. So much so, in fact, that a Harvard Business Review poll found nearly 70% of respondents did not know what “Web3” meant. So, how do brands build […]

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The B2B Marketing Trends to Leave Behind in 2022
November 30, 2022

A number of marketing and media trends have emerged in the past year, including NFTs, the Metaverse, audio chatrooms, and more. While B2C marketing often pioneers these edge technologies and marketing strategies to varied success, it’s the B2B marketing strategists left wondering: is this something I should adopt? Is it actually worth precious time […]

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Taking a Metaverse and Web3 Approach to Retail
November 1, 2022

Retail brands recognized the need for dominance in the eCommerce space, but omnichannel today means there is a new world to embrace, the Metaverse. Brands that fail to embrace the Metaverse could miss out on millions of consumers who spend hundreds of hours a month on virtual platforms.  One retailer who understands the value […]

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Gossip About Gossip: Connecting Athletes Directly with Their Fans
June 28, 2022

Who is the human being behind the media-hyped athlete? How can athletes connect with fans in a safe, positive environment? Attempting to close these gaps is REVEL Moments, a live, unscripted, and safe two-way storytelling platform that helps transform the lives of athletes and fans. Zenobia Godschalk, host of Gossip About Gossip, welcomed REVEL’s Chief […]

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Gossip about Gossip: Finding Solutions and Keeping up with the Rapid Growth of Tokens
June 14, 2022

In an episode of “Gossip about Gossip,” podcast host and Senior Vice President of Hedera, Zenobia Godschalk chatted with Katryna Dow, CEO and founder at Meeco, an Australian-based technology company, about token trust. As the growth and popularity of digital tokens increase, so do privacy and environmental concerns. Dow was inspired to create Meeco many […]

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Weaver On-Chain: Crypto Tax Reporting
May 27, 2022

Shehan Chandrasekera, Head of Tax Strategy at CoinTracker, is a subject matter expert in cryptocurrency taxation. Like many who first experience crypto, Chandrasekera saw the potential of cryptoassets, but realized transacting and investing in these assets presented an enormous administrative burden. With few professionals and CPAs skilled in the industry, Shehan set out to build […]

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Crypto and NFT Investments Are Surging: Heed These Four Tips Before You Invest
March 15, 2022

The investment space looks more diverse than ever with the rising adoption of cryptocurrency and NFTs (non-fungible tokens). According to a poll from Pew Research, 16% of Americans have invested in, traded or used cryptocurrency. The demand for it isn’t waning, as there are over 10,000 currencies. One place people are spending crypto is on NFTs. In 2021, […]

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Businesses Are Still Investing in NFTs. Here’s Why You Should, Too.
September 27, 2021

NFTs had an exciting summer, but after the initial buzz wore off, research showed the NFT bubble had burst. What remained were several unique use cases of NFTs for fashion, sports, collectibles and more, and even with a less ravenous user base post-burst, high-profile players like Time Magazine, Nissan, and Neopets are actively launching NFT […]

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Will Cities Be Able To Monetize Their Digital Twins?
July 12, 2021

On this special episode of MarketScale TV, live from the MarketScale Trade Show Booth, Voice of B2B Daniel Litwin talked with Paul Doherty, President, and CEO of The Digit Group, a smart city solution provider giving solutions on everything from master planning and architectural design services to real-world implementations of blockchain and IoT solutions. […]

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