Articles by tag: Geoff Short Video
In recent years, analytics has changed the way Major League Baseball teams approach the sport. In the world of baseball retail, one company is using a similar approach to carve out a new direction of its own. The teammates-turned-business-partners at Baseballism, a Portland, Oregon-based retailer founded in 2013, have defied conventional wisdom by creating […]
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Behind the Screens
Behind the Screens with the Dallas Stars: How Grubes Gets Fans in the Groove
In most sporting arenas, music is used as a way to simply fill lulls in the action. For Dallas Stars DJ Michael Gruber, it is an opportunity to create a moment that fans will remember long after the event ends. The witty disc jockey has developed a cult following in Dallas due to his […]
Articles
Behind the Screens with the Dallas Stars: An Entertainment Experience that Goes Beyond the Ice
When leaving a professional sporting event, the chatter of exiting fans is often dominated by the turning points of that night’s game. Even an unaware pedestrian can determine the outcome of a match based on the tone and timbre of the surrounding conversations. As can be expected among passionate fans, the difference between a […]
Articles
Why Super Bowl LIII Is Like Nothing We’ve Ever Seen Before
For those who would rather not spend the minimum $2,225 it costs per ticket to get into Mercedes-Benz Stadium for Super Bowl LIII on Sunday, CBS has got them covered. Head Producer Jim Rikhoff will oversee what millions of fans will be viewing during the 53rd Super Bowl between the New England Patriots and Los Angeles Rams […]
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Will Super Bowl LIII Be Super for Retailers and Its Host City?
A blend of myth and fact, the Super Bowl Stock Market Predictor suggests that the stock market will rise or fall depending on the conference affiliation of the winning team (American Football Conference wins have produced mostly down years, the National Football Conference mostly reporting gains). This phenomenon is highly-debated, and now the reality of […]
Retail
The Biggest Surprises From NRF 2019
Retail experts knew what they were walking into this year at the industry’s marquee event, NRF 2019. Robotics, massive digital signage and anything and everything related to the major buzzwords like “customer experience.” Still, there were some less publicized technologies that caught the attention of attendees. Small screens might not be noticeable by customers […]
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Why a Watch or Bracelet Might Save Lives Soon
According to a recent study published by Markets and Markets, the wearable medical device market is predicted to reach $14.1 billion by 2022 from USD 5.31 billion in 2016. Players in this highly competitive industry design and manufacture diverse technology, from blood glucose meters to heart monitors to pain management devices, but they have one […]