Articles by tag: Influencer Marketing

From Zero to 460% Engagement: 6 UGC Campaigns That Broke All the Rules

Picture this: You spend months crafting the perfect marketing campaign. Professional photographers, expensive equipment, polished copy. You launch it and… crickets. Meanwhile, your competitor posts a simple challenge asking customers to share their stories, and suddenly they’re swimming in engagement, leads, and brand loyalty. Sound familiar? You’re not alone. The biggest mistake brands make with…

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Hospitality
Moving Beyond Social Media Buzz: How Authentic Content & Long-Term Influencer Partnerships Can Drive Hotel ROI

Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…

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Episodes UGC for B2B
Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends

On this episode of UGC for B2B, hosts Hunter Lopatin and Jamison Wheeler take over for a special Gen Z edition, breaking down why big brands struggle to embrace user-generated content (UGC) and how the next generation is reshaping the marketing landscape. As a former NCAA athlete and current B2B marketing professional, Jamison shares firsthand…

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Uncategorized
How Tesla Hacked UGC to Create a Marketing Machine (Without Spending on Ads)

Tesla doesn’t do traditional advertising. No Super Bowl commercials. No paid influencer campaigns. No Google Ads. Instead, it’s built one of the most powerful marketing machines on the planet—by letting its customers do the work. And the secret weapon? The Tesla Referral Program.   Elon Musk has turned Tesla’s referral system into a viral growth…

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Articles Business Services
How Expert Content and Influencer Marketing Are Revolutionizing B2B Growth in the Creator Economy

The Creator Economy is changing how businesses grow, especially in B2B. Platforms like YouTube, Instagram, and TikTok, with nearly 5 billion monthly users, are driving this change. By 2027, Goldman Sachs expects the Creator Economy to reach $500 billion. It’s time for businesses to get involved. What’s exciting is how influencer marketing, once reserved for…

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Articles Business Services
Driving Business Growth in B2B Marketing: The Game-Changing Impact of the Creator Economy

Influencer marketing is no longer just for consumer brands. In a report titled Influencing Business: The Global Rise of B2B Influencer Marketing, Ogilvy estimates that the global market size has expanded over 20 times since 2016! And with the creator economy projected to reach $500 billion by 2027, businesses are taking note. Social platforms…

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Articles
Despite the Potential Ban, Brands Are Still Choosing TikTok for Marketing. Here’s Why They Should Keep It Up.

Even as TikTok gets into trouble with the Biden administration and individual U.S. states over its supposed ties to Chinese company ByteDance, the short-form video platform remains popular with brands that use it as a marketing tool. Software solution intermediary and research company Capterra recently released a survey involving 300 marketers that use TikTok for…

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lifelong learner's pathway
Creating a Lifelong Learner’s Pathway with Kermit Cook, CEO at Penn Foster (Episode 1)
August 12, 2025

Education is in a period of rapid reinvention as technology, economic pressures, and workforce needs redefine how people learn. College costs continue to climb, with average tuition at private nonprofit four-year institutions now exceeding $43,000 a year. Even public four-year colleges average over $11,000 annually for in-state students, and public two-year programs cost more…

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guest experience
The Outdoor Advantage: Enhancing Guest Experience Through Design, Flexibility, and Functionality
August 12, 2025

As guests increasingly prioritize wellness, sustainability, and immersive experiences, hotels are transforming their outdoor environments into multifunctional retreats that blend comfort with connection to nature. A 2024 research study found that 58% of travelers preferred hotels embracing sustainability practices—such as reducing plastic and promoting eco-friendly amenities, highlighting the growing importance of intentional, guest-focused outdoor…

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installer training
Sol-Ark, Discover Energy and Sun Sol Host Certified Engineer-Led Installer Training in Puerto Rico
August 12, 2025

In Puerto Rico’s renewable energy push, hands-on expertise is as vital as innovation itself. That’s why Sol-Ark, Discover Energy Systems, and SunSol brought their certified engineers to Aguadilla for an in-person installer training, spotlighting the Helios battery and Sol-Ark 15k inverter. Far from a mere technical session, the event underscored how proper installation and…

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crisis text
Connecting in Crisis: How Schools and Crisis Text Line Support Student Wellbeing
August 12, 2025

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today, Dr. Amy Grosso speaks with Jana French of Crisis Text Line about the essential role the organization plays in supporting mental health, especially among students during the back-to-school season. They explore how Crisis Text Line empowers individuals to define…

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Other Articles
Influencer Fatigue and Deinfluencing Hashtags Show Gen Z’s Ability to Sniff Out Inauthentic Content
February 28, 2023

If you’re growing weary of the constant bombardment of paid content and sponsored posts on social media, chances are you’re not alone. Market research firm GWI found that Gen Z’s engagement with influencers has fallen by 12% since 2020. And now, terms like influencer fatigue and deinfluencing are growing in popularity as consumers share…

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NCAA NIL Deals are Officially Legal. How is the Added Layer of Competition Impacting Athletes, Programs, and Brands?
December 27, 2022

The debate about whether college athletes should be able to profit off brand representation finally came to fruition on July 1, 2021, when the NCAA decided that athletes can profit from name, image, and likeness (NIL) deals, according to Icon Source. Athletes from the Tennessee State football team and the Indiana University basketball team are…

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Why Macro Influencers Are Leading the Influencer Marketing Boom
October 18, 2021

The last year was lightning in a bottle for influencers. Statista research shows that, at a high level, the influencer marketing industry grew substantially since the pandemic, more than doubling to $13.8 billion in 2021. Not only does this mean an influx of influencers securing brand deals, but an increase in companies focusing on…

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The Influencer Marketing Industry is Booming. Here’s How Brands and Creators Can Find Success.
October 18, 2021

Two intersecting trends from the last year and a half are pushing the value of influencer marketing higher and higher. On one hand, an increase in accessible equipment and more platforms for posting creative content are skyrocketing the number of content creators. Some surveys signal as much as 40% of the entire global population…

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How Music Industry Guerilla Marketing Helped Create a Retail Tech Platform
May 11, 2021

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   From building brands with musicians to connecting the dots between property owners and retail businesses, Jay…

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McDonald’s Revives Celebrity Brand Collaboration with Travis Scott Burger
September 14, 2020

Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since…until now. On September 8, Variety reported the brand collaboration between McDonald’s and Travis Scott. Fans of Travis’ psychedelic hip-hop can now order his signature McDonald’s meal: a fully…

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Peloton Cuts Product Prices in Attempt to Expand Customer Base
September 14, 2020

Gyms were hit particularly hard by the pandemic, but are beginning to see tentative traffic as business opens back up. Targeting these cautious gym-goers, Peloton creates new, more affordable products aimed at those still wanting to work out from home. After Peloton’s Tuesday announcement, NBC News reported consumer doubts that the company’s marketing tactic would…

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Navigating the Growth Potential of Influencer Marketing
August 10, 2020

Trent Farnes, Founder of Social Stance, connects high profile celebrities with brands for Instagram Loop giveaways to improve said brand’s social media presence. An Instagram loop giveaway is a strategy for amassing a large amount of followers and the process is rather simple. A group of influencers highlight valuable products that Instagram users have the…

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Where Influencer Marketing is Providing the Most Value
August 7, 2020

Influencer marketing allows brands to tap into engaged audiences in a really organic way. Because of this, influencers have been on top of the world for the past few years, as have the brands standing alongside them. Once COVID-19 took hold, it’s impact rippled through the influencer community, affecting many influencers and the brands they…

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