Articles by tag: storytelling
B-roll footage is a game-changer in CGC, video presentations, and brand storytelling. For B2B companies keen on spotlighting their facilities and operations, the advances in mobile camera technology mean our smartphones are becoming indispensable cinematic allies in our media toolkit. Facility Outdoors Key shots: Wide shots of the entire facility to give an…
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Building Management
Learning Through Life’s Lessons: An Insightful Conversation with Mike Leissa on Straight Outta Crumpton
As our world grows increasingly interconnected, the importance of leadership and personal growth has never been more critical. In an era where technology is shifting the landscape of industries and human interaction, there remains a timeless need for genuine connections, empathy, and values-based leadership. This is the theme of a recent episode of Straight…
Articles
Lights, Camera, Action: How Talking Head Videos are Revolutionizing Community Generated Content
One of the most popular types of CGC is the talking head video, which features a person speaking directly to the camera. Talking head videos have become a go-to for businesses, as they are a quick and easy way to create engaging content. But what makes talking head videos so effective for CGC? …
Business Services
Understanding Mythology Deepens Creative Storytelling
Will Linn, Ph.D., is a Mythologist and founder of Mythouse.org. In college, Linn took a mythology class that tied together storytelling with ideas and themes Linn recognized from his philosophy class. Throw in a trip to Greece and a helping of Joseph Campbell, Linn quickly headed down his river of discovery to a career in…
Building Management
Rethinking How We Share Stories to Ensure We Don’t Lose Our Audience
On this episode of Safety Justice League, hosts, Abby Ferri, Jason Lucas, and Jason Maldonado continue their series of reflecting on past podcasts. Today, the three look back on their episode with Tamsen Webster, “the good idea lady,” and consider how they can better share their stories to cater to the needs of their audience….
Extra Condensed
The Power of Storytelling through Animation
Storytelling is the premier way to leave an impact on your audience – and that narrative power has to be present in everything that your organization creates. So, how powerful is storytelling in the context of animation, and how can designers bring their animations to life in a way that resonates with those who view…
Education & EdTech
Emotionally Engaging Content Creates Better Learning Outcomes
Celebrating the leaders and experts that are powering education into the future, host JW Marshall sets out to ask the “right questions” in EdTech to understand the changes in policy and technology that will power our universities, tradeschools, and companies – and drive growth in upskilling certifications. How has e-learning transformed in terms of workplace training…