Articles by tag: storytelling

Capturing B-Roll with Your Smartphone: Showcasing Your Facility

B-roll footage is a game-changer in CGC, video presentations, and brand storytelling. For B2B companies keen on spotlighting their facilities and operations, the advances in mobile camera technology mean our smartphones are becoming indispensable cinematic allies in our media toolkit.   Facility Outdoors Key shots: Wide shots of the entire facility to give an…

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Building Management
Learning Through Life’s Lessons: An Insightful Conversation with Mike Leissa on Straight Outta Crumpton

As our world grows increasingly interconnected, the importance of leadership and personal growth has never been more critical. In an era where technology is shifting the landscape of industries and human interaction, there remains a timeless need for genuine connections, empathy, and values-based leadership. This is the theme of a recent episode of Straight…

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Articles
Lights, Camera, Action: How Talking Head Videos are Revolutionizing Community Generated Content

One of the most popular types of CGC is the talking head video, which features a person speaking directly to the camera. Talking head videos have become a go-to for businesses, as they are a quick and easy way to create engaging content. But what makes talking head videos so effective for CGC?    …

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Business Services
Understanding Mythology Deepens Creative Storytelling

Will Linn, Ph.D., is a Mythologist and founder of Mythouse.org. In college, Linn took a mythology class that tied together storytelling with ideas and themes Linn recognized from his philosophy class. Throw in a trip to Greece and a helping of Joseph Campbell, Linn quickly headed down his river of discovery to a career in…

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Building Management
Rethinking How We Share Stories to Ensure We Don’t Lose Our Audience

On this episode of Safety Justice League, hosts, Abby Ferri, Jason Lucas, and Jason Maldonado continue their series of reflecting on past podcasts. Today, the three look back on their episode with Tamsen Webster, “the good idea lady,” and consider how they can better share their stories to cater to the needs of their audience….

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Extra Condensed
The Power of Storytelling through Animation

Storytelling is the premier way to leave an impact on your audience – and that narrative power has to be present in everything that your organization creates. So, how powerful is storytelling in the context of animation, and how can designers bring their animations to life in a way that resonates with those who view…

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Education & EdTech
Emotionally Engaging Content Creates Better Learning Outcomes

Celebrating the leaders and experts that are powering education into the future, host JW Marshall sets out to ask the “right questions” in EdTech to understand the changes in policy and technology that will power our universities, tradeschools, and companies – and drive growth in upskilling certifications.   How has e-learning transformed in terms of workplace training…

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The Journey to a Global Standard
The Journey to a Global Standard
January 8, 2025

In a groundbreaking move, CGFNS International has launched the first-ever global specialty credential for rehabilitation nurses, the Certified Global Nurse Rehabilitation (CGNR) exam. This credential marks a pivotal step toward addressing the critical need for globally standardized competencies in rehabilitation care. The development of this certification was a multi-year effort, uniting rehabilitation specialists from diverse…

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leddartech’s localized support advantage
Driving Innovation Globally: LeddarTech’s Localized Support Advantage
January 8, 2025

LeddarTech’s global expansion strategy combines cutting-edge sensor fusion solutions with localized support to meet diverse market needs. Their AI-based platform, LeddarVision™, enhances ADAS and autonomous vehicle capabilities through precise 3D environmental modeling. With over 150 patents, their solutions improve safety, efficiency, and affordability while accelerating time-to-market for OEMs and Tier 1-2 suppliers. By blending technological…

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advancing autonomous vehicle technology
The Thrilling Intersection of Motor Racing and Autonomous Tech
January 8, 2025

In this episode of the LeddarTech Lab podcast, host Michelle Dawn Mooney talks with Ed Bernardon, VP of Motorsports Racing Strategy at Siemens, and LeddarTech CTO Pierre Olivier. The discussion highlights how motor racing serves as a testing ground for advancing autonomous vehicle technology, with innovations in autonomous car racing paving the way for safer…

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LeddarTech and Ficosa Unveil Next-Gen ADAS at AutoSens Barcelona 2024
January 8, 2025

LeddarTech and Ficosa are transforming the future of ADAS with their powerful collaboration showcased at AutoSens Europe 2024 in Barcelona. This partnership integrates LeddarTech’s cutting-edge AI-based sensor fusion platform, LeddarVision™, with Ficosa’s advanced surround-view systems. Witness how this synergy enhances autonomous driving capabilities and improves road safety.

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Other Articles
MarketScale Live: Why Storytelling is Vital to Connecting with Customers
April 21, 2021

On this episode of Market Scale Live, John Merris, the CEO of Solo Stove, shared his insights on the power of storytelling in B2B marketing. Merris is known for his ability to bring energy and storytelling to the companies he leads, and he believes that storytelling is the key to success in every business he…

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3×5: What Experiential Retail Will Look Like After the Pandemic
April 12, 2021

Experiential retail is a phenomenon that had gained rapid ground in recent years – but all of that changed once the pandemic hit. For many event producers and retailers, the physical experience is now in a state of limbo as many try to figure out how to adapt them for a post-pandemic world. Here to…

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How Narratives Power Impactful Experience Design
October 14, 2020

On this episode of Experience by Design, host Bryan Meszaros welcomed Abigail Honor, Founder of Lorem Ipsum Corp, for a discussion on how growth in the field of experience design has made finding great talent simpler. Lorem Ipsum is a “multidisciplinary firm specializing in the planning, design and production of experiences.” That’s a broad definition,…

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Using Stories to Sell Your Brand: Bricks and Clicks
April 16, 2020

Want to attract your ideal customers and clients to your brand? First you must STOP asking people to buy your product. Sound counterintuitive? It’s actually not. Storytelling is as old as the first humans on this planet, and it’s our preferred method of digesting information. Storytelling bonds us to the storyteller, and makes us…

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Why Quality Businesses Journalism Focuses on Narrative Storytelling
March 11, 2020

Business journalism is more than just stories about earnings and income statements. The ability to tell a compelling story is what makes audiences want to hear more about your company and what you have to offer. On this podcast, host Giovanna Hnath and Southern Methodist University Associate Professor of Journalism Jake Batsell discuss how companies…

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People, Process, Service: The Process of Storytelling
December 24, 2019

It was storytime on this week’s episode of People, Process, Service, as a true professional in the field of broadcast journalism came into the MarketScale studio to chat with hosts Bill Kasko, President and CEO of Frontline Source Group, and Tyler Kern, MarketScale publisher. Mike Snyder is head of communications at the Tarrant County…

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Is “Authentic Reality” Next in Entertainment?
December 6, 2019

Augmented reality (AR) and virtual reality (VR) have become popular vehicles for content creation in and outside of amusement parks. They are able to transport consumers to new worlds and experiences unlike any device in the past, but their real strength may lie in the form of a third ‘reality’. That would be authentic reality,…

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How IPs and Technology are Delivering on Storytelling at Amusement Parks
December 4, 2019

Today’s entertainment landscape is as bountiful as it has ever been. With competition coming from new arenas like streaming services, theme parks have reimagined themselves to stay attractive. This change has not been accomplished solely through higher and faster rides, but by using the latest technological tools available. “We have to change the way we’ve…

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Quality Event Lighting is Key. So Why Isn’t it an Industry Standard?
April 9, 2019

Live events are the cornerstone of an AV company’s repertoire. Full of multiple components including audio, visual effects, the actual content, and of course the overall flow of the show itself, every aspect deserves attention. When there are so many different factors at play simultaneously, though, the specifics and importance of the lighting for…

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