Articles by author: Shelby Skrhak
When a brand becomes synonymous with the product they’ve created, it’s called an eponym. Kleenex, Q-Tip, Scotch Tape, these are all brand names who created a product so revolutionary, it became the gold standard. The same could be said for ScreenBeam’s technology. We discussed what it took to put ScreenBeam at that coveted […]
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Podcasts
Create Better Digital Signage By Blending Data with Design
Designing today’s digital signage is more than thinking about filling the screen. It’s about the how and why of the information and data being presented. (And actually, don’t fill the screen. White space is your friend.) Today on the Pro AV Podcast, host Shelby Skrhak sat down with digital designer Rich Archer for a […]
Energy
A Solar Technology Solution for Panel-Level Storage
Omeed Badkoobeh, co-founder and CEO of Yotta Energy, began his career in the solar energy with a spark of curiosity. He saw a luxury real estate property that was completely off the grid and powered by solar, a concept pretty novel at the time in the early 2000s. “I started thinking how mankind has […]
Education & EdTech
Tips for Helping Teachers Feel Comfortable Using Technology
As more and more technology comes into the classroom, there are always challenges in learning and effectively training staff and teachers how to use the technology. In this episode of the MarketScale EdTech Podcast, host Shelby Skrhak sat down with Dywer Middle School Principal Christa Glembocki to discuss how she’s deployed technology at her […]
Discover the Truth
Discover the Truth: Advice for Young Metal Detector Hobbyists
You can usually spot Jocelyn Elizabeth a mile away. On a field of dozens of hobbyists using Garrett metal detectors, she’s typically the only young woman on the field with some radical shade of color in her hair. Elizabeth, the founder of Relic Recoverist, a popular YouTube channel about her relic-hunting adventures with her […]
Engineering & Construction
Unlocking Efficiency and Job Satisfaction for Industrial Companies
The distance between perception and reality is farther apart than you think. That’s especially true when it comes to management’s perception of how employees feel. An anecdotal smile on the way out the door, hearing laughter among your crew… those don’t dig into how your employees’ job satisfaction, burnout level, or propensity to walk […]
Podcasts
Digital Signage as a Service Is Doing the Heavy Lifting for Small and Mid-Sized Businesses
Do you remember when companies thought posting on social media was optional? Now it’s nearly the same thing with digital content and digital display managers. Digital signage has matured to the extent that companies need ongoing support for their display technology and content needs. “Digital Signage as a Service” is helping small and mid-sized […]
Latest
America’s Crude Oil Dominance Helped Avoid a Recession. Here’s Why the US Shouldn’t Bow Down to Renewable Energy Pressure
Recent data from the US Energy Information Administration (EIA) reveals that the US has maintained its position as the world’s leading crude oil producer for the past six years, achieving production levels unprecedented in global history. This milestone comes amid shifting geopolitical dynamics and evolving energy policies, raising significant questions about America’s role in […]
AI-Powered Exit Technology Can Ease Checkouts, But Larger Stores May Grapple with Scalability Issues
In recent developments, Sam’s Club has initiated the deployment of AI-powered exit technology across more than 120 of its retail locations, aiming to enhance customer experience by significantly reducing wait times. This move emerges as a contrasting response to Amazon’s recent pullback from its Just Walk Out technology, which allowed customers to shop without […]
New Pricing Strategies and Charging Standards Are Crucial to Mitigate Profitability Challenges in the EV Sector
Recent fluctuations in Tesla’s quarterly earnings and a general moderation in the growth of electric vehicles (EVs) in the U.S. market have raised concerns about the profitability challenges facing the EV industry. Despite an initial explosive growth, the increase in market share is showing signs of slowing down. These shifts occur amidst a broader […]
Domestic EV Manufacturers Can Prosper with Streamlined Supply Chains and Cost-Effective Batteries
Electric vehicles (EVs) are shifting from a niche market for early adopters to a mainstream consumer choice. With this new trend, manufacturers face the daunting challenge of how to lower costs while simultaneously improving the affordability and profitability of these vehicles in the U.S. market. This shift necessitates a deep dive into the complex […]
